Post on 08-May-2015
Social Media: Stay Ahead of the Game
Katie PeetSocial Media DirectorState Auto Insurance
The views and opinions expressed herein are strictly those of Katie Peet in her individual capacity and are not official statements of State Auto Insurance Companies.
@katieherbstpeet
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First, A Look Back
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Source: State Auto Archives
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Source: State Auto Archives
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Source: State Auto Archives
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Source: State Auto Archives
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Source: State Auto Archives
Now, A Look at Today
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Source: Socialnom
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Social media is about people.
@katieherbstpeet
Social media is the human experience, live.storify.com/CNN/tweets-from-the-boston-manhunt
@katieherbstpeet
Our world is forever changed.
@katieherbstpeet
Source: State Auto Archives
@katieherbstpeet
You are part of this.
@katieherbstpeet
“The old marketing adage is that a satisfied customer will tell 5-7 of their friends about their experience, whereas the dissatisfied customer will tell 15-20. Today, an unhappy customer will tell ‘a million of their closest strangers.’”
Joseph Jaffe, Customer Service Manifesto, 2010
@katieherbstpeet
@katieherbstpeet
Social Media: Stay Ahead of the Game
Katie PeetSocial Media DirectorState Auto Insurance
The views and opinions expressed herein are strictly those of Katie Peet in her individual capacity and are not official statements of State Auto Insurance Companies.