Post on 21-May-2015
description
Monday 3rd March 2014
Social media for churches
Go & make disciples:
Agenda• Welcome / introduce yourself• 3 areas of focus– Join the conversation, be the conversation• What impact can we make on the internet &
does anyone care?
–Social Media nuts n bolts• Looking at the tools, techniques and
opportunities
–Get a vision and run with it!• Setting a vision as we reach Devon for Christ
• Toilets• ask questions anytime!• Prayer
It’s all about…
JESUSThis world needs him
LETS MAKE JESUS
FAMOUS!
THE GREAT COMISSION
18 Then Jesus came to them and said, “All authority in heaven and on earth has been
given to me. 19 Therefore go and make disciples of all nations, baptizing them in the name of
the Father and of the Son and of the Holy Spirit, 20 and teaching them to obey everything I have commanded you. And surely I am with
you always, to the very end of the age.”
Matthew 28:18-20
Salt and light13 “You are the salt of the earth. But if the salt loses its
saltiness, how can it be made salty again? It is no longer good for anything, except to be thrown out and
trampled underfoot.14 “You are the light of the world. A town built on a hill
cannot be hidden. 15 Neither do people light a lamp and put it under a bowl. Instead they put it on its stand, and
it gives light to everyone in the house. 16 In the same way, let your light shine before others, that they may
see your good deeds and glorify your Father in heaven.
Matthew 5:13-16
Social media stats• Of Facebook’s nearly one billion
strong users, approximately 200 million are mobile only
• The number of Facebook users is nearly three times the population of the United States
• 95 percent of Facebook users log into their account every day. The same number for Twitter is 60 percent
• On Facebook 350 million photos are uploaded every single day
Social media stats
• 28% of Retweets on Twitter are due to inclusion of “please RT!”
• On instagram 5 million photos uploaded every day
• Every second 8000 thousand users on Instagram like a photo
• 1 billion unique monthly visitors to Youtube
"All this technology is making us antisocial"
Adapting to technology does not mean you change the message to
fit the culture. The Word of God stands and does not need to be spiced up or watered down to fit the taste buds of any culture or
generation. The Word is alive and active as it was when God spoke it into existence. The only thing that must change is your mind-set about how you must relate it
to the culture around you.- The Social Media Gospel
Meredith Gould
PUSH MARKETING
PULL MARKETING
‘Media that is social. Social Media is an ongoing
conversation on the internet, with new conversations beginning every time someone
makes a new post. People share content (status updates, video uploads, photos and so on) and the
social interaction begins.
When you post a video, article, church event, or any type of content on a social network, you are initiating a conversation. People then Like,
Comment, Share or ignore the post. This interactive element completely changes the game when it
comes to church communication.’Social Media guide for ministry, Nils Smith
WHY social media?• The Great Commission• The message doesn’t change
communication tool does• God given tool – reach the world faster than
ever before• Social Media is where people are!• The welcome mat for your church• Show God’s love, why God is SO good &
change lives!• Personal experiences • 24/7 church – we do have the Bible. But
someone who can pray for me?
Cloud Culture: Walking the Walk & Typing the Talk: Christian Living in
the Social Media World – Chuck Giacinto, Bryce Conlan
What to post?
Your presence on Social Media same should be the same as your presence on earth – a direct outpouring of a life of worship, faith, and love of the One who
gives you life
The Social Media GospelMeredith Gould
How should I post?
Cloud Culture: Walking the Walk & Typing the Talk: Christian Living in
the Social Media World – Chuck Giacinto, Bryce Conlan
The Social Media Gospel
Meredith Gould
SOCIAL MEDIA POLICY?• The Methodist Church social media policy: • Be credible. Be accurate, fair, thorough and transparent.• Be consistent. Encourage constructive criticism and deliberation.• Be cordial, honest and professional at all times. Be responsive.
When you gain insight, share it where appropriate.• Be integrated. Wherever possible, align online participation with
other communications.• Be a good representative of the Methodist Church. Remember
that you are an ambassador for Christ, the Church and your part of it. Disclose your position asa member or officer of the Church, making it clear when speaking personally. Let Galatians 5:22–26 guide your behaviour (fruits of the spirit).
• Be respectful: respect confidentiality. Respect the views of others even where you disagree.
• http://www.methodist.org.uk/ministers-and-office-holders/technology-and-church/social-media-guidelines
In which Way?
• In order to reach people – deeply personal and relational – engage people in real way using everyday language. No ‘corporate’ church accounts
• ‘Rubbish day today’, ‘Boss annoyed me today’ – reach out! Via phone!
• Being connected (proximity) doesn’t equate to intimacy
• Building connections between people who have similar beliefs/experiences e.g. mental health
In which Way?
• When people post in a way that seeks a reaction, it’s likely because they need one
• ‘It’s not good for man to be alone’ – Genesis 2: 18 – ‘iron sharpens iron’ Proverbs 27:7 - all about relationships!
• Knowing a person involves more than an unidimensional knowing about them
The Social Media Gospel - Meredith Gould
Core functions of facebook
• Find friends• Post status updates• Comment on others photos• Post & Tag people in photos• Offer pastoral care (boundaries)• Leave public messages on the ‘wall’• Send private ‘messages’• Join Groups, Like Pages• Link to other social media• Set up events
Calls to actionBuilding community/interaction
• View it• Like it• Comment• Share it• Write a blog about it (link to Facebook status/pic/web clip)
http://churchjuice.reframemedia.com/
media/files/pdf/Facebook_Best_Practices_2012.pdf
http://churchjuice.reframemedia.com/media/files/pdf/Facebook_Best_Practices_2012.pdf
1. Go behind the scenes
2. Offer prayer
3. Get a size perspective
4. Celebrate volunteers
5. Celebrate significant milestones
6. Pic reviews
7. Advertise events (creatively)
8. Pastor quotes (creatively)
9. Thought provoking images
10. Engage in fun way
11. Video
12. Reflect on the news
13. Slice of life
14. Create montages
15.Text based updates:From the sermon (hashtag,
Twitter handle)
Scripture
16. Be fun!
Corinne Weisgerberhttp://www.slideshare.net/corinnew/social-media-for-churches-21623555
17. Get people thinking
18. Tag people in pics
19a. Community – ask questions
19b. Community – ask questions
20. Invite collaboration
21. Share content to those who need it
When to post?
• For The River Church, 8am, 12pm and 7.00pm
• On Saturday’s PM only, Sunday AM and late PM
• Catching the wave e.g. Christmas, world events
When to post?
What’s twitter for?
• Relationships• New connections through shared
interests• Pre/During/Post service
conversations• Breaking news• Asking questions• Sharing statements/quotes
Twitter features• Tweet: 140 Characters• ReTweet: (RT) Acknowledge the
source• @username• Direct Message (DM): ‘Private’
message• Trending Topic• #Hashtag• Lists
#verse14
bbc.co.uk/news
Tweeting away…• Tweet to share answered prayer (e.g. “Praise God – the rain
held off til 3pm! A fantastic day – lots of people, good conversations, tasty cupcakes, funky music. God is very good.”)
• Tweet to share thought provoking quotes from other Christians on Twitter (e.g. “”Sin is the despairing refusal to find your deepest identity in your relationship and service to God.”)
• Tweet to point people to resources that reinforce the themes of recent sermons (e.g. “The heavens declare the glory of God. Beautiful video to remind us of the wonder of creation.)
• Tweet lyrics from great Christian hymns and songs (e.g. “Grace and love, like mighty rivers, poured incessant from above. And Heav’n's peace and perfect justice.)
http://www.communicatejesus.com/2009/07/15-ways-for-churches-to-use-twitter/
Tweeting away…• Tweet about upcoming church activities (e.g.
“Community lunch this Sunday at 12.30pm. Come along, meet local members of our community, enjoy tasty food”.)
• Tweet to encourage church members to read beforehand, the Bible passages that will be preached at church on the weekend.
• Tweet to encourage people to read, and share what they are reading (e.g. “I’m reading ‘Faith Beyond Feelings’ by Jonathan Edwards. What are you reading?”)
• Tweet to urge people to pray (e.g. “Our 125-year anniversary activities kick off this Saturday with the fair trade marketing & winter appeal. Please pray.”)
www.communicatejesus.com/2009/07/15-ways-for-churches-to-use-twitter
/
Richard Littledale
Teddington
Baptist Church
Instagram IS VISUAL
INSTAGRAM VIDEOIt can be 3-15 seconds long
http://www.stevefogg.com/2013/11/28/instagram-video-church/
• Share the sermon • Testimonies e.g. healings• Promos/Adverts• Specialised content e.g.
C of E related to weddings
• Service roundup• Youtube Capture App – easy upload
Sharing video
http://www.youtube.com/watch?v=Ri9bvn9Uh4Y
Lots of other tools…
• Audioboo• Vimeo • WhatsApp• Livestream/Youtube• Pinterest• Slideshare• Snapchat• Wordpress/Blogger
Your ideas!
How could your church/ministry use
Facebook? e.g. what sort of things
would you post? Creative ideas?
Future of social• 80% of visitors look at website/SM before
visit*
• Collaboration e.g. Lifechurch.tv what do you fear?
• Lists highly sharable e.g. Buzzfeed
• Less text – focus on images
• Social will be apart of everyday lives e.g. Snapchat
• How we use Social Media now effects future
• Paying to get your posts noticed• *http://pastors.com/7-ways-to-have-a-great-church-facebook-page/
Toolsto help you in your social media ministry
Hootsuite
Tweetdeck
Facebook scheduler
Good IPhone apps
Piclab A Beautiful Mess
Word Swag
Good IPhone apps
Phoster PicFrameReplay
Facebook Pages
Good IPhone apps
Other Online communities
• CHURCH IS THE PEOPLE!–Facebook communities
(comments/groups)–Youtube
comments/discussions (heated?)–Messageboards,
chatrooms, wikis–Church Online e.g. i-
church, St Pixels, Second Life– ‘Experiences’ e.g.
lifechurch.tv
Social media & your church–What platforms are
your church members using? i.e. be sustainable–What people can
work on developing this ministry?–Who you are you
interested in reaching?–What can you put on
your platform(s) - developing a ‘vision’ instead of a strategy
Social media & your church
–Brain storming ideas e.g. events in your church, telling your Sunday story digitally–Tools e.g. apps for your phone/computer–Routine (in part developed through
experience)–Try things out!–Spend time in prayer/offline/reading the
Bible i.e. preventing Social Media fatigue–Be authentic – don’t be false people will
see right through you/your church!
Sunday social media checklist
• Update your Social Media Ministry channels with a preview of the Sunday Morning Message e.g. scripture, notes from message title
• Start the day by making a Declaration on Social Media e.g. 'This is the Day that the Lord has made, let us Rejoice and be Glad in it.' Give God praise and encourage others to do the same.
• Status Update a Prayer asking God to have his way in the service and that the needs of the people are met. You can also pray for the Speaker and Leadership.http://www.socialmediaministry.org/2012/12/a-
quick-sunday-social-media-checklist.html?m=1
Sunday social media checklist
• Post Images of your Ministry to Facebook, Twitter etc. Allow people to visually experience the service.
• Have a member of your team post Scripture references, Sermon Notes, and Quotes from the message to Social Media. This will allow those that could not attend service to follow and still receive the Word. People can also back and review the updates. Offer Salvation, Prayer, Encouragement, etc.
• Post a video clip of the Morning Service and Message to YouTube. Making the preached Word available to everyone beyond the four walls
• Blog post from Pastorhttp://www.socialmediaministry.org/2012/12/a-quick-sunday-social-media-checklist.html?m=1
Keep in touch…
@ijasonham
/ham.jaso
n
thedigitalgospel.co.uk
Let’s connect
• Fill out one of the feedback forms• And fill out a connect form• Devon Churches New Media
Network – breakfast, guest speakers at meetings?• Christian New Media Conference,
November, London
Final thought…
'What some refer to as self-serving, personal platform-building, ego-enhancing
social networking is transformed into a primary way the Body of Christ can guide the lonely, hurt, confused, and lost people
in our world into community and a personal relationship with Jesus.‘
– Dana Byers
http://blog.christianleadershipalliance.org/2014/01/13/making-online-connections
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Social media for churches
Go & make disciples: