Social media for business

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Justin Grammer

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Okay, who uses some form of social media?

Who?

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So, those that do, why?

Why?

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What?

So, why should I?

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“What’s the point, there’s just a load of RUBBISH out there”

There is some, but also . . ..

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. . … there can be benefits

Go on then, convince me

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• In a global survey in 2015, 58 percent of respondents stated that social media marketing had improved their businesses’ search rankings

• It also revealed the following statistics . . .

You can prove anything with stats!

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Increased Exposure

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There are estimated to be 1.73 billion social media users around the world.

That’s 1 in 4 people . . ….

Increased Traffic

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70% of marketers and 75% of businesses who had been running a social media campaign for a year or more reported that social media marketing had a positive impact on their website traffic

Help Develop a Loyal Fan Base

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70% of marketers and 75% of businesses who had been running a social media campaign for a year or more reported that social media marketing had a positive impact on their website traffic

Improve search rankings

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Hmm, be careful with this one.

This may not be a causal factor, it is possible that companies that engage well on social media may also develop engaging website content.Other factors could also be a factor here

Okay, so which channels should I be on?

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• The ones your customers and potential customers are on!

Improve search rankings

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The ones your (potential) customers are on!And, the ones you have the time to do properly . . ..

2016, what’s happening?

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• Mobile• In August last year, smartphones overtook PCs/laptops as the device of choice for

internet access• On average in the UK, we now spend two hours a day browsing the internet on

our phones, compared to an average of one hour a day on PCs/laptops

2016, what’s happening?

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• The death of Twitter?• Maybe not, but it’s user base is stalling and it has perceived problems with online

bullying etc• As of January this year, Instagram has more user accounts worldwide than Twitter

2016, what’s happening?

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Life is Live, Stream it!

• Well, this is interesting, I was going to talk about Meerkat, Facebook Live and Periscope, but . . ..

• However, no doubt, that live social is becoming bigger and bigger, it has its place . ..

2016, what’s happening?

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Optimise for search!

• Google already has deals with Facebook and Twitter, in 2016 we are likely to see more platforms added.

• Optimise your posts for search, include relevant keywords and stick to character limit and hashtag best practice.

Tips and Tricks

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• Where should I put those usernames?• Review the best time to post!• Ask questions• Share good quality content• Add video and images• Regularly update cover banners• Schedule!

Tips and Tricks

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• Check out cards• Integrate your digital and traditional media,

where are you advertising your Facebook/Twitter/Website URLs?

• Receipts, table gate cards, email footers• Optimise the audience for your organic posts

Tips and Tricks

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• Keep your social media pages smart and professional looking, use this resourcehttp://goo.gl/COlHn

• Use, but don’t overuse, hashtags• Always review your activity with Insights and

Analytics.• If what you’re doing isn’t working, change it.

Remember, doing the same thing over and over again expecting a different outcome is close to insanity

And finally, a word of comfort!

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You don’t have to do it all now!

Thank you.

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@justingrammer

Justin GrammerPS Business MattersTel: 07843 272203justin@psbusinessmatters.co.ukwww.psbusinessmatters.co.uk