Post on 20-Dec-2014
description
Web 2.0 – Social Media:A beginner’s guide to the big three
Why you should start using social media
What it can do for you?
How to get started using it.Created by: Kemp Edmonds 2009
What is Web 2.0?
• Changing trends in the use of World Wide Web
• Technology and web design with an aim to enhance:– Creativity– Communications– Secure information– Sharing– Collaboration – Web functionality
Created by: Kemp Edmonds 2009
Web 2.0 has led to...
• Evolution of web-based culture communities
• Example services:– Facebook and MySpace – social networking sites– YouTube and Flickr - video and picture sharing sites– Wikipedia – user-generated information: wikis– Blogs and Video blogs– Twitter – Micro-blogging– LinkedIn - Professional Networking
• These are... SOCIAL MEDIACreated by: Kemp Edmonds 2009
What is Social Media?
• Services that focus on building online communities
• Where people...– Who share interests & activities, or – Who are interested in exploring the interests and
activities of others.
• Social media services provide ways for users to interact, such as e-mail and instant messaging.
Created by: Kemp Edmonds 2009
Social Networking - See the power
Created by: Kemp Edmonds 2009
Why is it important to use and understand social media?
• Free OR Inexpensive• It is where the people are• Build relationships• Build contacts• Build sales• Find a job• Find a mentor• Find advice• Build your business• Build your brand• Connect with your audience and customersCreated by: Kemp Edmonds 2009
Why you should be using Social Media
• 3 of 5 Canadians are on Facebook
• Consumers are moving online to buy and browse
• It is inexpensive or free if you do it yourself
• Old advertising paradigms are losing effectiveness
• Drive traffic to your website or business 24/7
Created by: Kemp Edmonds 2009
How the Internet completes your Marketing circle
Website 24/7
Social Media
Word of Mouth
Traditional - Advertising
Non-Traditional - Web
Phone
Created by: Kemp Edmonds 2009
4 Steps to setup your Twitter/Facebook/LinkedIn
1. Allot time to sign-up and setup each personal profile on each site [15 – 45 minutes]
2. Use onsite walkthroughs to complete your profile
3. Use Google to search for step-by-step walkthroughs if necessary
4. Add your contacts to your network. You can always remove people so add away!
Created by: Kemp Edmonds 2009
LinkedIn – Business & Marketing
• The Social Media Office• Be Professional• Online Resume• Find important contacts through your contacts
Created by: Kemp Edmonds 2009
LinkedIn – First Steps
1. Fill in as much of your profile as possible2. Import and search for contacts to add
through Outlook, Gmail, Hotmail.3. Monitor your profile completion meter4. Update your status with business work5. Seek out important contacts through your
connections. Make an introduction request6. Put LinkedIn logo on your next business card
Created by: Kemp Edmonds 2009
Facebook – Social & Business
• Its a party, fun• Connect with friends old and new• Invite friends to events or be invited to events• Become a fan and become part of a group• Be careful what you post, People are checking
it for hiring. *Photo Stalker*• Advertise, promote and grow your
business/brand
Created by: Kemp Edmonds 2009
Facebook – First Steps
• Decide: Personal or Personal/Professional? • Setup your account• Create events or fan pages to add value• Join personal and/or professional groups and
company/fan pages.• You can be a Fan of a brand not a ‘Friend’• Post links for your contacts interest whether
professional or personal
Created by: Kemp Edmonds 2009
Twitter – Social & Marketing
• Like The Internet• Permanence• Public Domain• Build your Personal or Professional brand• Monitor competition, brand, products and
prospects
Created by: Kemp Edmonds 2009
Landing on Twitter.comC L I C K
Created by: Kemp Edmonds 2009
Twitter - Create Your Account
USE Your Real Name - friends/ colleagues find you
USE a descriptor or
nickname w/o spaces
Created by: Kemp Edmonds 2009
See if your friends are on Twitter
Search by name
Some people
recommends
Done? Click.
Created by: Kemp Edmonds 2009
Settings
Use Web-Resume,
Website/BlogOR LinkedIn
Put something here to let
people know u!
Add location!
Change
homepage style
Add a Pic!
Do you want to hide your updates
from the world?
Created by: Kemp Edmonds 2009
Personal Twitter Branding
Advanced: contact @kempedmonds about your custom Twitter backgroundCreated by: Kemp Edmonds 2009
Twitter Language
@_______ - public message directed @_______
Direct Messages (DMs) a private msgs like email
RT – Retweet, a repost of another’s tweet
Twitter Search or TweetGrid
Created by: Kemp Edmonds 2009
http://search.twitter.comLive search results from Twitter
Most popular
topics NOW
TOP TIP: Search for: “@yourname” to see who is sending you public messages
Created by: Kemp Edmonds 2009
http://tweetgrid.com -9 X Twitter Search updated in real time
Created by: Kemp Edmonds 2009
Using Social Media when:CHANGING JOBS
• Brand or rebrand yourself• Follow recruiters • Search for job postings• Search for job related keywords• Search the company, products & competitors• INTERACT!
Created by: Kemp Edmonds 2009
That’s a brief overview...• Thanks for your attendance and attention• Any Questions?
• For more information tweet: @kempedmonds or email kempedmonds@gmail.com anytime.Created by: Kemp Edmonds 2009