Dr Natalie HarrowerManager, Education and OutreachDigital Repository of Ireland Royal Irish Academy

Social Media …for Beginners

Social Media for Beginners

Today’s plan:

1.Let’s be social…without the media2.How do you use it? Conventions3.Overview of different platforms4.Let’s Tweet! Step-by-step

Social Media for Beginners

Conventions…

ways we use FACEBOOKSocial Media for Beginners

Overview of different platforms

Social Media for Beginners

Categories- Exists primarily as a social sharing platform- Specifically for sharing A/V- Scrapbooking/curating: - Websites/news sites with social media slant - Tools to manage accounts

Social Media for Beginners

Social Media for Beginners

Exists primarily as a social sharing

platform:

- Facebook- Twitter- LinkedIn- Google +

Specifically for sharing A/V- Youtube

- Vimeo

- Slideshare

- Instagram/Flickr

Social Media for Beginners

Scrapbooking/curating:

- Pinterest

- Scoop.it

- Paper.li

- Storify.comSocial Media for Beginners

Websites/news sites with social media slant - boingboing.net

- reddit.com

- journal.ie

Social Media for Beginners

Tools to manage accounts:

- Hootsuite- Tweetdeck- URL shorteners, etc. bit.lyhttp://friendorfollow.com/ http://www.tweriod.com/,

Social Media for Beginners

TwitterSocial Media for Beginners

Basics of Twitter

- 140 characters max- short lifespan of a tweet- use @username to tag someone- use #keyword to contribute to a topic

Social Media for Beginners

Twitter social conventions- Engage with users directly through @

- Develop a twitter personality, and balance ‘serious’ stuff with lighter tweets- alter the times of day you post- Direct tweets back to your website

Social Media for Beginners

Example: from ok to better!• Example: I find an article that is relevant to my project, but that also gets

people thinking. E.g. Article in Guardian about how to use the word ‘data’ – plural only, or singular?

a. First try, post the link:

b. Add the title so people know what the link refers to:

Social Media for Beginners

Example: from ok to better!c. Shorten the link to make it cleaner: d. Ask a question:

e. Use # to tag some key topics: f. Tag someone to elicit their response (great way to make

friends)

Social Media for Beginners

Thanks!Questions or suggestions for future

workshops: n.harrower@ria.ie

– or better – @dri_ireland

Social Media for Beginners