Social MediaMaking Your Team Better

March 2016

IT Background – Kyle BedalovBS In Computer ScienceSocial Media ManagerStarted blogging in October of 2004Started using LinkedIn in May of

2006Started using Facebook in October

of 2006Started using Twitter in October of

2008

Swim Background – Kyle BedalovHead Coach since 199113 All Americans45 Academic All AmericansTeam Scholar Gold Level 7 of the past 8

years NISCA member since 1994WISCA member since 1995 –President the

past 3WIAA Official for 21 years

What is Social MediaDuct Tape Marketing defines it as “the

use of technology combined with social interaction to create or co-create value.”

The Social Media Guide says it “is user generated content that is shared over the internet via technologies that promote engagement, sharing, and collaboration.”

Historical – A Look BackParents MeetingPrint everything and pass handouts

outPhone calls to Team MembersAIM – AOL Instant MessengerEmail Texting Social Media

Statistics on Social MediaOver 50% of the world’s population is under 30 1.4 Billion Facebook users 47% of all Internet users are on Facebook69% of parents are “friends” with their kids on

Facebook500 Million Tweets per day88% of Twitter users are mobileThe 2nd largest search engine in the world is

YouTube70 Million Photo are sent daily on InstagramSnapchat has 100 million monthly users

Why Use Social MediaThe 4 C’s Communicate

Connection

Cause

Coach

Communicate• Information immediately to the

team• Schedule• News• Fund raising• Spirit Wear• Meet Wrap Up

Connection

Cause• Team Fundraiser • Raising Money for a Charity• Inspire the team with pictures and

video• Clinic

Coach• Immediate Feedback from Video

E.G.Hudl or Coach’s Eye• Articles and Videos on How-To’s• Sources for athletes to get more

information

Who is “On” Social MediaStudent Athletes and ParentsCoachesBooster ClubsSupport StaffLocal BusinessesCollege Teams and College CoachesAthletic AssociationsMedia

Risks – Parent / Athlete /CoachParents must Understand and Monitor

activityNeed to know Expectations from the

CoachReminder that the primary use is to

Promote Communicate throughout the Team

School District PoliciesInappropriate Behavior

BenefitsInformational in purpose to get everyone

on the same page for all team eventsAnother agent to promote what you are

doing in and out of the poolActs as a morale booster for the teamRewards team sponsors for their

involvement

Actual ToolsFacebookBlogTwitterYouTubeInstagram100’s of

More

Facebook

Twitter

Blog

Google Calendar

Instagram

Where to Start – Next StepsDiscuss with School Administration about

PoliciesDiscuss with Athletic DirectorDiscuss with Team and Parents setting

goals and expectationsEstablish Privacy Standards to the team

Contact Email: kbedalov@gmail.comTwitter: @kbedalovFacebook: /kbedalovInstagram: /kbedalovMobile : 262.527.4320