Social Media Driving Licence

Framing theLicence

Andy PriestnerAnge FitzpatrickGeorgina CroninMark Andrews

Week 1

• Cover ground rules/approach

• Explore why you each signed up for the course

• Establish the current impact of social media

• Identify the existing knowledge in the room

• Discuss barriers to - and concerns about - social media

• Detail the structure and requirements of the course

• Explore CJBS presence on social media

• Detail Week 1 Tasks

Session objectives

Introductions

What word sums up social media for YOU?

• Support

• Sharing and connecting

• Commit yourself

• Adventurous spirit/take a few risks

• Curriculum is only a ‘rough guide’

• Toolkit not a strategic framework

Ground rules/approach

Why are you here?

‘We don’t have a choice on whether we do social media. The choice is how well we do it.’

- Erik Qualman, Socialnomics

Can we ignore socialmedia any longer?

• It wasn’t a fad (and its bigger than ever)• Our clients are on there• Our competitors are on there• Most the activity on the web is now social media• Trust and recommendations• Leads to new opportunities• We are living in the age of the individual (choice, expression, direct communication, higher expectations, responsiveness)• Because life is about relationships and communication

Can we ignore socialmedia any longer?

Impact of Social Media

Impact...

Impact...

Pub quiz

Round 1: Geography

1. China2. India3. ???4. Tencent5. ???6. USA7. ???8. Indonesia9. ???10. ???

Round 2: True or false

1. More people in the world own a

mobile phone than a toothbrush.

2. More of Generation Y wouldrather lose their sense of smell

thantheir technology.

3. The LinkedIn lower age limit has

been lowered to just 13 years old.

Round 3: Marketing

1. C_________

2. C_________

3. C_________

4. C_________

Round 4: HR

1. What percentage of HR professionals

use social networking sites to recruit?

a) 15% b) 30% c) 56%

2. What proportion of global job listings

are posted on LinkedIn?

a) 37% b) 67% c) 77%

Round 5: Music

1. How many hours of video are added

to YouTube every minute?

a) 18 b) 36 c) 72

2. True or False - YouTube is the second

most used search engine on the web

Round 1: Geography

1. China2. India3. Facebook4. Tencent5. What’s App6. USA7. Google+8. Indonesia9. LinkedIn10. Twitter

Round 2: True or false1. More people in the world own a mobile

phone than a toothbrushTRUE

2. More of Generation Y would rather lose their

sense of smell than their technology. TRUE

3. The LinkedIn lower age limit hasbeen lowered to just 13 years old. TRUE

Round 3: Marketing

1. CREATING___

2. CURATING___

3. CONNECTING_

4. CULTURE____

Round 4: HR

1. What percentage of HR professionals

use social networking sites to recruit?

a) 15% b) 30% c) 56%

2. What proportion of global job listings

are posted on LinkedIn?

a) 37% b) 67% c) 77%

Round 5: Music

1. How many hours of video are added

to YouTube every minute?

a) 18 b) 36 c) 72

2. True or False - YouTube is the second

most used search engine on the web

TRUE

What colour light are you?

Red: Stop right there. I’m not ready.

Amber: I’m interested, but not quite

there yet.

Green: I’m on it. I’m there.

What colour light are you?

Red: Why you are cautious about using social media

Amber: Why you are thinking about using social media more

Green: Why you currently use social media

Visitors & Residents

Visitors & Residents

Visitors & Residents

Plot the following platforms on your chart:

1.Facebook2.Amazon3.Twitter4.Email5.YouTube6.LinkedIn7.Trip Advisor

Visitors & Residents

Course blog

Course discussion on Yammer

Podcasts

YouTube channel

Twitter (@CJBSsmdl)

Who’s afraid of the ‘Big Bad Social Media Wolf’?

Discussion:

• barriers• concerns• issues

Blogging...

Twitter...

Is CJBS effective on social media?

http://www.jbs.cam.ac.uk/aboutus/connect-with-us/

Email: CJBSsmdl@gmail.com

Drop-in surgery: 2 to 3pm every Friday

1-2-1 support: at mutually convenient times as required

Missing a session?: We’ll help you to make it OK, but you need to meet us halfway

Support

THIS IS NOT A COMPETITION!

Groups

Eagle (Ange) Granta (Georgina) Anchor (Andy)

Philippa Coney Ruth Newman Tracey HornLina Valaityte Sayara Thompson Luther PhillipsJackie Ouchikh Andrew Alexander Paul KattumanRichard Hill Paul Miller Jasmin Abdel-MoneimStelios Zygliodopoulos Claire Wright Zoe HarrisJane Kershaw Hritu Patel Alison GreenwoodJessica Griffiths Katie Coupar-Evans Moira FaulClaudia Luna Julie Brown Caroline HughesAlicja Cwiertnia Janette Dutton Sarah DrummondJo Mills Elizabeth Allen Sarah Cater

Read, Watch, Listen

• Read the Week 1 summary on the blog

• Watch the Week 1 playlist on YouTube (will include a summary of this session)

• Listen to the Week 1 podcasts on Audioboo (Paul, Jo, Steve, Karen, Peter, Jaideep)

Engage

• Join the course Yammer site

Prepare (essential)

• Write a list of personal social media pros and cons

• Think of a name for your blog (the first social media platform we’ll be using)

• Save an image of yourself, and of something that sums up how you currently feel about social media, to a memory stick and bring them to the next session

Week 1 - Tasks

Question: Do any of you already have a WordPress blog? If so, let us know after the session.

Are you a danger to society?

IMAGE CREDITS

Flickr Creative Commons• Pub: http://www.flickr.com/photos/rogerblackwell/12086609235 Roger Blackwell• Question mark: http://www.flickr.com/photos/drachmann/327122302/ Alexander Drachmann• Impact - water: http://www.flickr.com/photos/spettacolopuro/3891599149/ spettacolopuro• Globe: http://www.flickr.com/photos/ironrodart/4132833849/ IronRodArt - Royce Bair ("Star Shooter")• Toothbrush: http://www.flickr.com/photos/st3f4n/4334917667/ Stéfan• Starbucks: http://www.flickr.com/photos/salty_soul/4737348660/ Jason Hargrove• Traffic lights: http://www.flickr.com/photos/37612915@N00/350716275/ GTPS• HR: http://www.flickr.com/photos/paolomargari/3131152669/ Paolo Margari• Guitar: http://www.flickr.com/photos/snowriderguy/177425082/ boston_camera• Visitors and Residents: http://www.flickr.com/photos/jiscinfonet/12947691804/ jisc_infonet • Wolf: http://www.flickr.com/photos/alvarotapia/5897220397/“ alvaro tapia hidalgo• Twitter: https://www.flickr.com/photos/mkhmarketing/8470078968/• WordPress: https://www.flickr.com/photos/mkhmarketing/8469030267/in/photostream/• CJBS: http://www.flickr.com/photos/karen_roe/6391111089/ Karen Roe

Other • The world before social media: https://twitter.com/michael_saylor/status/464231703880691712/photo/1• Fire tweeting: http://www.thegazoo.com/tag/twitter/

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