Post on 06-May-2015
description
with Karen Schulman Dupuis
Social Media doesn’t have to be a four letter word...
Tuesday, 22 November, 11
DON’T BE OVERWHELMED...HELP IS OUT THERE
Tuesday, 22 November, 11
WHAT THIS PRESENTATION IS NOT...DON’T TRY TO DRINK FROM THE FIRE HOSE
Tuesday, 22 November, 11
IT’S ALL ABOUT THE CONVERSATIONIF YOU TALK MORE THAN YOU LISTEN, YOU’RE MISSING MANY OPPORTUNITIES
Tuesday, 22 November, 11
KAREN SCHULMAN DUPUIS ABOUT.ME/KARENSD
Tuesday, 22 November, 11
COMMUNITYTWEETUPS, MEETUPS & VOLUNTEERING
Tuesday, 22 November, 11
CHOICESWHERE SHOULD YOU SPEND YOUR RESOURCES & ENERGY?
Tuesday, 22 November, 11
WHERE DO YOU START?
Tuesday, 22 November, 11
Tuesday, 22 November, 11
Do share daily updates & pictures with your community
Create events that can be exported to calendars
Do NOT have your Twitter feed automatically update your Facebook status/page updates
Engage with brands that suit your life & lifestyle
Tuesday, 22 November, 11
What do you like? What are you interested in? Who do you want to connect with?
arts, culture, technology, community, sports, foodStart locally
@StratfordON, @gallerystrtfrd, @ionstratford, @thebeaconherald, @stratgazette, @smbstratford, @savourstratford, @uwstratford, @stratfest @splibrary
Find your community; start with one follow, then see who they followLists, lists, lists, lists! Use lists on the main Twitter site or any application (such as Tweetdeck) that supports them
Tuesday, 22 November, 11
Over 100 million users, worldwide
LinkedIn users in Canada have more than doubled to 14% from 6% in 2009
As soon as you connect IRL, connect online too
LinkedIn network updates via newsletter; the perfect reason to reach out
Tuesday, 22 November, 11
EVENTS TO CONNECTLOCAL AND CLOSE TO LOCAL
Tuesday, 22 November, 11
Social Media Stats57% of Canadians over 50 are using social media sites; predominantly, Facebook
1/2 of ALL Canadians are online; 60% of those are on social networks (that’s 17 million)
As of 2011, 35% of Canadians are on a social networking site every single day; in 2010 it was 19%
2/3 of 35-54 yr olds, and 40% of those over 55 use social networking sites
37% of Canadian women are online every single day vs 24% of Canadian men
86% of Canadians that are online are also on Facebook
Tuesday, 22 November, 11
CAVEATS
Tuesday, 22 November, 11
IT’S NOT ABOUT THE NUMBERS!!
Tuesday, 22 November, 11
BEWARE THE TITLE: SOCIAL MEDIA “EXPERT”
Tuesday, 22 November, 11
BEWARE: THE ECHO CHAMBER
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RESOURCES
Tuesday, 22 November, 11
MASHABLE.COM
Guidebook to Facebook, Twitter
@danodigital | www.danodigital.com
http://www.slideshare.net/danodigital/develop-yourdigitalroadmap-guide
https://twitter.com/#!/karensd/local
The Tweetstock Guide to Twitter by Kevin A. Magee
@unmarketing
Tuesday, 22 November, 11