Social Media Compliance: Imperative for Brand Protection in the Digital Era

with Rachel Strellawww.strellasocialmedia.com

Today’s AgendaThe Impact of Social Media on Brand in

the Digital EraIs Social Media Monitoring a

Continuous TaskGuidelines to Verify Social Media

Compliance

Part I: The Impact of Social Media On Brand In The Digital Era

Impact of Social Media in Digital Era

Social media is a two-way form of communication

Impact of Social Media in Digital EraCommunication in real-time poses a challenge

Impact of Social Media in Digital EraSocial media presents unique risks

Impact of Social Media in Digital EraA social media policy is necessary

Impact of Social Media in Digital EraPractical and positive use of live communication

Impact of Social Media in Digital EraFun use of live communication

Impact of Social Media in Digital EraThe downside of real-time communication

Impact of Social Media in Digital EraReal-time communication is instant

Impact of Social Media in Digital EraHuman errors occur with live communication

The biggest risk is doing nothing

Impact of Social Media in Digital Era

Part II: Is Social Media Monitoring A Continuous Task

Risks• Compliance • Reputation• Fraud and brand identity• Third party• Employee• Privacy• Operational and security

Is Social Media Monitoring Continuous

From July 2013 to July 2014, the average Fortune 100 firm had…• 320 social media accounts• 500,000 posts • 1,159 employees posting

Is Social Media Monitoring Continuous

Assuming one minute of review per message, the average Fortune 100 company would spend 8,333 hours per year on a compliance review.

Is Social Media Monitoring Continuous

Banks using social media for consumer complaints

Is Social Media Monitoring Continuous

New rules from FFEIC:A financial institution should have a risk management program that allows it to identify, measure, monitor, and control the risks related to social media.

Is Social Media Monitoring Continuous

Failing to monitor social media posts could also result in some serious consequences

Is Social Media Monitoring Continuous

Part III: Guidelines to Verify Social Media Compliance

It’s critical to establish a risk management program

Compliance Guidelines

A risk management program should include:

Compliance Guidelines

• Roles and responsibilities • Policies that address risks • A process for managing third party

providers• An employee training program• A process for monitoring social media sites• Audit and compliance functions• Reporting standards

Companies with the right solutions can utilize social media in a secure environment

Compliance Guidelines

Real-time monitoring technology can:

•Monitor networks • Capture conversations about the company• Trace and report customer complaints • Set keyword searches and post limits

Compliance Guidelines

It’s time to eliminate fear

Compliance Guidelines

Social media is a valuable and cost-effective tool, but it comes with responsibilities. Ensure your company is protected.

In closing…

Rachel StrellaOwner, Strella Social Media

Website:www.strellasocialmedia.comEmail: rachel@strellasocialmedia.com Twitter:@RachelStrella