SHOW: SURVIVOR INDIACampaign Duration: December 22, 2011 – January 7, 2012

Strategic route

Phase 1: Screening Phase 2: Campaign Buzz Phase 3: Offline Integration

Phase I: Screening Party at Vie Lounge

Invitation to Twitter Influencers and prominent bloggers

2 days for an Outreach towards +100 Influencers

Special Interview Session with Tweeple & Bloggers

Ask + Click Pix with Contestants

Official Screening + Contestant Introduction + Interactions = LIVE Engaging Event

Official Screening + Contestant Introduction + Interactions = LIVE Engaging Event

Influencers @ Vie Lounge

LIVE BLOGGING!

LIVE BLOGGING!

Outreach of over 1 Million in 3 days!

Over 18 Twitter Influencers at the party

+15 prominent entertainment & bollywood bloggers

SurvivorIndia & StarPlus Outreach – 50KInfluencer Outreach - 65K

Frequency of Tweets – 5 per hour by each influencer!

Highlights

+1,10,000 people outreach on Twitter via tweets and pictures within 4 hours

+1,10,000 people outreach on Twitter via tweets and pictures within 4 hours

Trending in MumbaiTrending in Mumbai

Blog Posts = +30 Blog in 2 weeks

Blog Views = 9 lakh

Blog Posts = +30 Blog in 2 weeks

Blog Views = 9 lakh

Live Tweeting during EventLive Tweeting during Event

Exclusive Screening

Live Tweeting

Live Tweeting

Live QnALive QnA

Blogger Outreach +25 Online Portals

Adgully.com Audiencematters.c

om Bestmediainfo.com Indiatelevision.com Indiatimes.com Rediff.com Bollywoodlife

India.com Sulekha.com Smashits.com MediaMughals.com TVMasala.com Page3Bollywood.co

m Bollywoodcurry.com

Online Portals Online Portals

The above portals had a combined reach of over 5 MillionThe above portals had a combined reach of over 5 Million

Top TV PortalTop TV Portal

+ Eight Entertainment/ TV Portals+ Eight Entertainment/ TV Portals

Adgully & Audience Matters

Rediff & Indiatimes.com

• Khichdi Party Coverage• Pre-Buzz Tweets on Twitter

Phase II: Maintenance Phase

Khichdi Party Coverage

Exclusive Coverage of the Khichdi Party was shared via

Twitter

Live Tweeting/ Pictures/ Quotes from ContestantsLive Tweeting/ Pictures/ Quotes from Contestants

Pre-Buzz Tweets

Countdown to the Show Interesting Facts/ Trivia about the Show,

Island, Contestants, Host and international format were shared

Started seeding #SurvivorIndia hash tag New Year - #ISurvived2011 by… RTs and Conversations with celebrities

Buzz creationLIVE Digital WebcastTwitter Contests

Phase III: On Ground Event

On ground: Live Interactive Webcast

Tweets about the first ever LIVE Interactive Digital Webcast on Site & FB

Live Tweeting Schedule – 10:00 am onwards

Hourly contests from 1:00 pm – 9:00 pm

Questions regarding the show/format, along with winner announcements at the end of the hour

Tune In Updates for Webcast

InnovationInnovation

Live Interactive Webcast

Consumers Speak!

Trending

@SurvivorIndia Handle was amongst the most popular one’s on the day of the event

@SurvivorIndia Handle was amongst the most popular one’s on the day of the event

#SurvivorIndia Island wrestler Star Plus Catch Show Live

Win Contest Philippines 22 Contestants

400 Survivor Webcast

Most talked about keywords

Phase II & Phase III Reach – 1.2 MillionPhase III Live Webcast – + 10 Lakh views

Outreach

Outreach metrics

172 Followers Increase in 5 Hours

172 Followers Increase in 5 Hours

More than 3.5 Lakh Views in a Week

More than 3.5 Lakh Views in a Week

Sentiment Analysis

+50% conversations garnered Positive Consumer Sentiments

+50% conversations garnered Positive Consumer Sentiments

Engagement was at an all-

time high

Engagement was at an all-

time high

Zafar RaisCEO, MindShift Interactive

The outreach created right from the launch all the way until the 1st ever Live

Interactive Webcast was mind-blowing! Star Plus is a perfect example of

MindShift’s merger between Insights & Innovation to ensure optimum

engagement. Exceeding client expectations & our own is

what ensures we keep doing legendary work.

The outreach created right from the launch all the way until the 1st ever Live

Interactive Webcast was mind-blowing! Star Plus is a perfect example of

MindShift’s merger between Insights & Innovation to ensure optimum

engagement. Exceeding client expectations & our own is

what ensures we keep doing legendary work.

Thank You.

Get in touch!contact@mindshiftinteractive.comZafar @ 9820071517www.mindshiftinteractive.com

Get in touch!contact@mindshiftinteractive.comZafar @ 9820071517www.mindshiftinteractive.com