Post on 07-Dec-2014
description
Social media case study:
#WhatMakesColabaDiffere
ntFor
6th Street Yogurt
• Create awareness about the new store launch
• Generate footfall at the new store
• To sample the product
Client Brief
• To create a campaign named #WhatMakesColabaDifferent which would
run across Facebook and Twitter
• To Create awareness among existing fans on Facebook using promotional
updates
• Create awareness among existing followers on Twitter using promotional
tweets
• To build a larger fan base on Facebook with the help of targeted
Facebook ads
• To build a larger follower base on twitter with the help of relevant #tags
and keyword tracking to interact with them
• To build a larger database by encouraging participation across Facebook
and Twitter
• Give away online coupons to participants to generated larger footfall at
the new store and encourage Product Sampling
Campaign approach
Campaign Name:#WhatMakesColabaDifferent
Incentive:Free yogurt coupons
Duration:May 3rd - May 9th, 2013
About campaign
• An interactive application was created where in fans were
asked to answer a simple question i.e
#WhatMakesColabaDifferent
• All the participants were asked to give their contact details and
click on the download coupon button to claim their free yogurt
• Interactive posts were used throughout the week to attract the
existing fans
• Facebook ads were created and optimised to attract new fans
Facebook application
Facebook application flow
Interactive Facebook posts
Interactive Facebook posts
Interactive Facebook posts
Interactive Facebook posts
Online coupon
Participants were
given online
coupons to claim
their free yogurt
• Keyword tracking used to reach out to the target
audience
• Hashtags were used to attract new fans
Screenshots of Twitter responses
Screenshots of Twitter responses
Screenshots of Twitter responses
Screenshots of Twitter responses
Screenshots of Twitter responses
- 1800+ Unique users interacted with 6SY’s
Facebook and Twitter profiles
- 81 New followers on Twitter
- 1.5 k new fans on Facebook
- 43.6 k Reach on Twitter
- 946.2 k Impressions on Facebook
- 2.2k total Interactions
- 122 Total Coupons downloaded
- 288 Mentions on Twitter
Results
Campaign duration: May 3rd – May 9th 2013