A case study on

A step towards #EnergySecurity

Global Energy Crisis

Energy Awareness

Why?• #EnergySecurity remains the prime

concern for every nation

• Energy crisis has been detected as the virus

eating out peace, harmony and security

from the planet.

GAIL being the pioneer of the Indian energy

industry aims at educating people about

the same.

GLOBAL ENERGY CRISIS

According to the International Energy Agency the world will

need almost 60% more energy in 2030 than in 2002

Demand for oil is expected to double in 20 years.

Oil industry experts estimate that current reserves will only

last for about 40 years.

We depend on oil for 90% of our transport, and for food,

pharmaceuticals, chemicals

ENERGY EDUCATION#EnergyScore

In order to spread the awareness about #EnergySecurity we initially we needed to give the audience the first heavy dosage of #infotainment via #EnergyScore

#EnergyScore Posts

#EnergyScore Posts

Response & Impact

9865 IMPRESI

ONS17075 POST VIEWS

430 LIKES

Certification

536Sample Certificate Certificates Generated

EARTH HOUR

The basic idea behind the #EarthHour campaign was to spread awareness about the significance of the day and to instigate participation

Pre earth hour

During Earth Hour

Post Earth hour

FB appearance during the campaign

April Fool’s day campaign

The idea was to cash on April fool’s day and propagate the idea of #EnergySecurity

Tremendous response

Post reach

Interaction

GAILVoice subscriptions

21.83% jump in the subscription during

#EnergySecurity

SOCIAL CLOUD VENTURES INKED SUCCESS STORY

OF GAIL ON VIRTUAL AS

WELL AS PHYSICAL WORLD