Hi. I’m Shana Douglas.Not a Guru.Not an Expert.Not a Rock Star, Ninja, Maven, Medium or Master of Social Media.A Leading Authority on Nothing.

Social Media.

Not so much…..

“Social Media – Beyond the Basics”

Say it with me..“For today, I will forget everything I’ve heard about social media marketing”

You NEED to be there! Great we get that…but WHY?

14% of People Trust Ads

76% of People Trust Customer Recommendations

The wind of change…is blowing like a hurricane….

What’s your plan?

Combine with Traditional Marketing ….but do not Approach the Same…..

side note..this kid is creepy.

The Plan (Strategy).

The Who.The Why.The Where.The When.

Don’t be there just to be there.Don’t do it just because everyone else is.

Who am I and Why am I here?

Where to go first?

Decide what it is you want to achieve…then find your audience.

When … How often?

Understand your goals to position your company for results.

The Content (Magnetic).

The Meat.The Potatoes.The Fluff.The Call to Action.

Talk to convert.

Good Q

uestion.

Good marketing encourages the right conversation - Seth Godin

My Recipe. (Content Mix)

1 Cup Products and Services Related Content

1 Cup Events or Promotional

1 Cup News and Industry Related Stories

1 Cup Shared Content from Others

Topped with Conversational Marketing (Just Talk)

Questions Feedback

Say Hello. Say Goodbye. Be Human.

Time Management (Tools)

How do I make time?

How do I prioritize?

What tools can I use to help?

HOW DO I MEASURE MY SUCCESS?

Research & Monitoring

Creating and Initiating

Responding and Sharing

Measuring

Social Media ROI (The Big Question)

“86% of B2B Companies are using social media compared to 82% B2C yet are

less active in their efforts then B2C”

WHY?

“When we truly grasp the ability to define action and measure it, we can expand the impact of new media beyond the P&L. We can adapt business processes, inspire ingenuity, and more effectively compete for the future.” – Engage! – Brian Solis

What was the GOAL again?

Sales

Referrals

Registrations

Insight

SEO Votes

Shares

Guidelines.

(Social Media Policy)

“Just about every major study is showing that consumer recommendations trumps any form of advertisement.” – Pete Blackshaw

Social Media has redefined the Art of Conversation.

Now go….Listen and Learn.

@shanadouglas

http://shanadouglas.weebly.com/

facebook.com/shana.douglas