Post on 25-May-2015
What is “social media?”
Social media can be
defined as the use of
online media
(personal websites,
blogs, networking
sites, videos, etc.)
that enable people to
interact and have a
dialogue
with other users.
It is a CONVERSATION taking place ONLINE.
Social media is powered by:
Users simply post their thoughts, feeling, stories and instantly share them with potentially millions of users.
WHAT DOES SOCIAL MEDIA HAVE TO DO WITH DCMH?
WHY SHOULD WE CARE?
&
People don’t care about our ad.They care about what their friends THINK.
When you search “Decatur County Memorial Hospital”
more than 113,000 websites appear that mention our name.
Social media allows DCMH to be involved in the conversation.
It is no longer a monologue – it can become a dialogue.
It can be free.More reasons to care about social media:
It is readily available.
It allows us to resolve conflicts as they arise.
Millions are already using it.
It has been around since 1995.
It is basically “word-of-mouth” advertising.
When paying for advertising, we can target who we want to see our ad. It is no longer “blanket” marketing – in which we hope the right people see our message (such as newspaper).
DCMH participates actively on the largest social networking websites…
is an online social
networking and
microblogging service that enables its
users to send and read text-based posts of
up to 140 characters
Source: Wikipedia
Tweet = is a posting made by a user.
Follower = a user that is “following” (or subscribed) to another user.
119,000,000
users worldwide140,000,00
0 Tweets sent
daily
750Hospitals using
13Indiana hospitals
use Twitter
493 Tweets84 Followers
twitter.com/DCMHgreensburg
DCMH began using Twitter in May 2010.
Benefit of Twitter: COMPLETELY FREE!
A free social networking site
intended to connect friends,
family, and business
associates.
Source: WiseGeek
Definitions please!
Facebook user:Someone who has registered with Facebook and has created a profile (free).
Fan page:A page that a business, organization or group has created to promote, educate and update users about activities at their business (free).
Fan:A user that has “liked” a fan page in order to receive updates about the business, organization or group.
News Feed:The first screen a FB user sees when logging into Facebook. It displays updates from all of their “friends” and fan pages.
Friend:When two FB users “friend” each other, it means that they willingly subscribe to updates the other person posts.
Sponsored story:A news item that displays on the right-hand side of the screen that is generated from a user’s “friends” posts, likes and comments.
800,000,000 active users worldwide
3,132,480users in
INDIANA
265,100users in within 50
miles of Greensburg
8,480users in within 10
miles of Greensburg
Over 50 photo albums
1,845 fans
10 events (average) are posted monthly
30 posts (average) are posted to our wall monthly
1,068 hospitals are using Facebook
3rdDCMH’s ranking for hospital’s in Indiana on Facebook (St. Mary’s and Riley are 1,2)
1,524 Users (fans and non-fans) exposed daily to DCMH
2,362 Users exposed to DCMH 21 times or more in the past week
6,351Unique users exposed to DCMH 6 times or more in the past week
1,339 Fans interacted with our page in the last month
45 Average # of fans who comment, like or share a post (daily)
1,845 fans
How did we get our fans?
Other fans recommending our page
Fans searching for our page
Link from www.dcmh.net
Paid advertising
Is advertising expensive?No!
Instead of paying for advertising that we can not track (newspaper, posters), we pay for advertising that allows us to target and track.Example = Newspaper ad (one time) $650
Facebook ad (per click) $2.50A report would tell us that 150 people have clicked on our ad and 1,500 people viewed it. The total cost for the ad would be $375.
Example costs/comparison of other media…
Billboard: Facebook advertising:
Long-term contract (@ least 12 months).
$400 - $2000 monthly charge.
$600 - $800 production costs for vinyl.
No guarantee that people are paying attention to ad.
No contract. Start/stop at any time.
Budget can be $25 and up.
Cost as minimal as $1.00 per click.
Guarantee that people are reading the ad (report explains # of clicks)
Example costs/comparison of other media…
Newspaper: Facebook advertising:
Full-color ad begins at $250
No guarantee that people are paying attention to ad.
No report to explain # of views.
Unable to target specific readers.
Cost as minimal as $1.00 per click.
Guarantee that people are reading the ad (report explains # of clicks)
Report explains in detail the # of views, clicks and how many people shared ad.
Target specific users (Female, married, 60+, within 10 miles of Gburg).
Our social media goal…is not to control the conversation it is to..
enable
influence
inspire
educate
In summary…
Social media is not a fad.
It is a fundamental
shift in the way we
communicate.
Social media is not expensive when compared to other media.
Online conversationsare going to happenwith or with out us.
In order to reach outstanding customer service, we must know what we people are saying about
DCMH.