Social Media Basics (as we do it at Curaprox Slovakia) + videos

Post on 13-Jan-2015

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This was my presentation for students at The Slovak University of Agriculture. It explains the basics of social media communications of brands, especially the one I work for now. Includes lot of video case studies and some funny videos.

Transcript of Social Media Basics (as we do it at Curaprox Slovakia) + videos

why social media ?

Disclaimer: This is not going to be boring, unless you are a social media specialist.

why social media ?how to

who was the first ?

who was the first ?2002

video 1

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what do the numbers say?

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what do the numbers say?Zuckerberg is still winning

59%

41%

with without

Slovakia

so, how to ?

post

monitor

engage

but, first

know your audience

know your audience

video 2

above all, be human

above all, be humanbe personal

above all, be humanbe personal

be funny

above all, be humanbe personal

be funny

say who you are& what you do

above all, be humanbe personal

be funny

say who you are& what you do

show people/facesbehind the brand

above all, be humanbe personal

be funny

say who you are& what you do

show people/facesbehind the brand

link to your web

above all, be humanbe personal

be funny

say who you are& what you do

show people/facesbehind the brand

link to your web

ask questions

above all, be humanbe personal

be funny

say who you are& what you do

show people/facesbehind the brand

link to your web

ask questions

recycle

above all, be humanbe personal

be funny

say who you are& what you do

show people/facesbehind the brand

link to your web

ask questions

recycle

be relevant, but free

above all, be humanbe personal

be funny

say who you are& what you do

show people/facesbehind the brand

link to your web

ask questions

recycle

be relevant, but fere

experiment

video 3

repeat after me:my readers are my publishers

reach is tricky

check your insights

check your insights

check your insights

FAQ

how often should I post?

what ifI ran out of material ?

pics over videos,

links over pics,but...

video 4

how do we try

what about B2B ?

video 5

try to have fun

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what do the numbers say?

video 6

why instagram ?

instagram for business

video 7

5 tips

be true to your brand

be true to your brand

share experiences

be true to your brand

share experiences

find beauty everywhere

be true to your brand

share experiences

find beauty everywhere

inspire action

be true to your brand

share experiences

find beauty everywhere

inspire action

know your audience

# curaprox

video 8

video 9

what’s the deal ?

what is social capital ?

you are what you share

let me tell you a story

why?

how about these guys ?

what’s the future ?