TwitterSocial Media and Your Career

How to “brand” yourself and communicate with recruiters through Social Media

72 Summit Ave

Montvale, New Jersey

Phone : (201) 802 9800

http://www.datainc.biz

In this presentation

• About DATA Inc. and the speaker• Evolution of Hiring• Primer on Social Media • Do’s, don’ts and consequences• How we recruit over Social Media and other

avenues• What can you do to stand out• How do you track

Over 25 years experience in delivering staffing and software development services to

Fortune companies

About DATA Inc.

Global Delivery Model Cost

Scalability Expertise

Customer Service

Globally distributed

Working together across the globe to deliver theright mix of resources, control and effectiveness.

Some of our clientsPartial List of our clients

About George Nikanorov

• 14 years of Marketing and Communications Experience

• Head of Marketing at DATA Inc. and Adjunct Professor with Passaic County Community College

• Profiled and interviewed by Crain’s B2B, Corporate and Incentive Travel, etc.

• Active Volunteer with FIRSTTwitter

twitter.com/george_nLinkedIn

linkedin.com/georgenFacebook

facebook.com/gnikanorov

Evolution of Hiring

• Classified Ads, Unsolicited resume submittals

• Phone calls to network, faxed responses, reviewed over days/weeks

• Emails to network/database, email responses, reviewed over days

Evolution of Hiring

• Advertise on Job Boards, scan Job Boards, resumes reviewed same day

• Automated publishing, automated screening, automated matching

What has changed

»Pace

»Scope

»Precision

How do I react ?

• Writing a good resume• Building a local personal

network• Face to face networking

opportunities• Applying to classified ads• Sending unsolicited

resumes

Do you abandon traditional methods?

• The practice of expanding the number of one's business and/or social contacts by making connections through individuals.

• Based on the six degrees of separation concept • Any two people on the planet could make contact through a

chain of no more than five intermediaries

• Establishes interconnected Internet communities• Helps people make contacts that would be good for them to

know, but would have been unlikely to have met otherwise

Definition of Social Networking

Six Degrees of Separation

George Nikanorov – Integrated Marketing and Communications Strategist

500+ Connections – http://www.linkedin.com/in/georgen

1st Degree 2nd Degree 3rd Degree 4th Degree 5th Degree 6th Degree

Jennifer D’Costa – Account Manager at DATA Inc.

36 Connections on LinkedIn

Jim Gillespie

Formerly of Merrill Lynch

John Thain

Chief Executive Officer – CIT Group (Former Merrill Lynch)

Timothy Geithner

Secretary of the Treasury – US Government

Barack Obama

President of the United States

2nd Degree

2nd Degree

3rd Degree

3rd Degree 4th Degree

4th Degree 5th Degree

5th Degree

6th Degree

6th Degree

Advantages of Social Networking

• Quick and easy research on individuals and organizations– Leads on opportunities can be found throughout your network– Connections to recruiters and hiring managers can be made

through a variety of different channels

• Build your ‘‘professional and personal brand’’– Advertise yourself in front of your peers, hiring managers and

recruiters

• Be searchable– Another version of your professional resume

Social Networking

• Another weapon in your arsenal• Aircraft carrier – projects capabilities beyond

conventional expectations

Domain Expertise

Technical Knowledge

Role

Social Networking

• Part of an integrated strategy• In addition to traditional methods• Opportunities stream directly

– LinkedIn groups (alumni and techtalk)

– Facebook Page– Twitter

RSS Feed

How can you stand out on Twitter?

• Work on your brand bio – 160 characters– Who am I?– Who do I want to be seen as?– Who do I want to be?

OR– What do I do?– What have I done?– What do I want to do?

How can you stand out on Twitter?

• Find the right tweeters to follow

– Follow, re-tweet, tweet

• Link your Social Media lives

• Be active in your virtual lives

• Respond with attention to detail

• Connect and talk

How can you stand out

Twitter

How can you stand out on LinkedIn?

• Connect your Twitter account• Develop a keyword rich profile• Participate and communicate

– Question and Answers Section

• Join groups– DATA Inc. Tech Talk– Job Groups

• Connect with Recruiters and talk to us on LinkedIn

How can you stand out

How can you stand out on Facebook?

• “Like” companies on Facebook• Split your lists

– Professional– Personal– Internet

• Post status updates to each lists• Make sure to keep tabs on your privacy settings

– Status Updates– Comments – Photos

• Be careful what you post• Talk to us on Facebook (i.e. find recruiters and talk to

them)

Facebook

What not to do

• Post derogatory information and links

• Post derogatory status updates

• Argue on Facebook

Also

• Register on target companies career portals

• Find the right people to follow– Follow, retweet, tweet

• Have a detailed resume link available

How do we hire?

• Traditional Methods– Referrals– Advertising– Mailing list– Unsolicited resumes

• New age methods– Social Media

What do we look for

• Consistent web presence– Who let the crawlers out?

• Precision– Scalpel not a chain saw

• Responsiveness– Coy is for dates

Be Real

Measurement

• Visits, pageviews, pages/visit, Bounce rate, Average time, New visits

• Twitter– Reach– Amplification– Influence

• Klout, Twitalyzer, HootSuite• Google Analytics, Facebook Insight

Good luck!

Good luck!

A copy of the presentation will be available at :

http://www.slideshare.net/datainc