Post on 12-May-2015
@ByrdieFranco Latinos in Social Media LATISM’13 Strategic Partnerships
OVERVIEW Why I am here today LATISM What is Social Media & how is it impacting our communication Social Media Landscape & Networks: Twitter, Facebook, Google+ How Organizations are using Social Media Getting Started Wordpress and SEO Introduction and Tools
WHY I’M HERE
LATISM Each day is an opportunity to be creative, exercise experience and learn something new. I
strive to improve myself, my projects and my relationships along the way.
And one day, I found LATISM.
About LATISM:
A pioneering social media organization, Latinos in Tech, Innovation and Social Media (LATISM) has been hailed as the most influential online movement in the new multicultural Web.
LATISM, the largest organization for Latinos engaged in social media, is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community.
LATISM also serves corporate brands, NGOs and government entities, with a broad range of services including research, event sponsorships, and leadership training. One of the most popular hashtags on Twitter, the #LATISM hashtag captures more than 10 million impressions daily and enjoys the largest Latino network on Facebook.
WHAT IS SOCIAL MEDIA? “Social media includes web-and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.” - Wikipedia
WHY Social Media for my
business?
It levels the playing field
Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
Do you like what they are saying about your brand? You better: 90% of consumers trust peer recommendations 93% of marketers use social media for business 97% of consumers use online searches when researching products or services
SOCIAL MEDIA IMPACT
THE NEW FRONTIER
Use http://knowem.com/ to select and claim
Your platforms
SOCIAL MEDIA NETWORKS
Content and Content Management Systems
• 665 MILLION daily users
• 751 MILLION mobile users (189 MOBILE ONLY users)
• 1.1 BILLION users worldwide (world pop. Is 7 billion
• 70% live outside of the US (Facebook is available in 70 languages)
50% of users login on any given day
Average user connected to 80 Pages, Groups, events and 130 FRIENDS
Facebook MOST visited Website in 2010
Fact:
A third of all divorce filings in
2011 contained the word
"Facebook”
By The Numbers
Personal Profile | Business Pages |Groups There is a difference.
BUSINESS PAGE: Make sure the all the information is filled out such as your location, links, hours, photos, etc
Claim your Place so people can find you & check in
Invite your customers and your employees. Invite everyone to like your Page
Promote your page Online: emails, website, & marketing materials
Vanitiy URL
https://www.facebook.com/BSoFlyDotCom
FACT:33% of U.S online consumers have
made a purchase based on recommendations from friends on
Facebook.
• 555 MILLION users on Twitter
• Increases by 135 THOUSAND every day
• More than 58 MILLION tweets sent daily
• Twitter’s fastest growing age demographic is 55 to 64 year olds
• Paula Dean | Wendy Davis (Texas Tribune)
By The Numbers
On Twitter, anyone can read, write and share messages of up to 140 Characters. These messages are called Tweets. They are public and available to anyone.
Users can subscribe to your tweets. By following you, they become your followers, Your followers receive
every one of your tweets in their timeline, which is a feed of all the accounts they have subscribed to
To build relationships with customers and partners who are interested in your company/organization and Industry news, research, networking
Often, conversations are already taking place about your business on Twitter
To search for these conversations use your @ handle (@ByrdieFranco, @LATISM) or #hashtag (#LATISM) New Lead cards and Lists
https://www.twitter.com/byrdiefranco
It’s Not Another Facebook
Why Google+? Google is 85% of search – King of search
Google + 359 million monthly active users according to a Global Web Index study
Its active users base grew by 33% from June 2012 through to March 2013
The 2nd largest social network and You Tube is the 2nd largest search engine
Faster to index
SSEO (social search)
Social layer enhances all Google online assets
https://plus.google.com/100678039675484209759/about
By The Numbers
Create your profile (verification request) Create a page (left hand side, click “pages”)
Add basic information for your page, Select your category, Vanity URL and cover photo ( 940x180)
Grow your circles and share using your circles
Create Hangouts CONTENT – think about your brand, content, target and strategy
Google is smart - No Spamming or intentionally confusing people (“Black Hat vs White Hat”)
http://www.youtube.com/watch?v=JSnB06um5r4
It’s MORE than Facebook
HOW ORGANIZATIONS ARE USING SOCIAL MEDIA
• Drive Traffic to Websites/Blogs (SEO tip/update often)
• Product Updates & Reviews, Business Reviews
• News Updates
• Coupons, Offers, Daily Deals, Discounts
• Event Announcements/Registrations
• Highlighting Products/Services/Programs
• Build stronger relationships with Customers
• VIDEO – You Tube • Your phone camera is all you need • http://bit.ly/OUChxt
FACT: 57% of online shoppers are
More confident when they watch a
Product before making a purchase.
Domain Name/Registration URL name Simple but Related Short Go Daddy or HostGator http://x.co/BSoFly
Web Hosting Hosts your files Same or different as DNS
Website Wordpress Installation Install and activate theme Plugins
Strategy Architecture (an idea but be flexible) Posts, Videos, Services, Lead Capturing http://bsofly.com/
Build a Home
THE WRITE WAY – SEO The Meta-Story
There has to be a story – start writing first
Headings – words used in the heading of your content
Title tag– Page/post title as it shows up in the top of your browser 60-70 characters
Meta-description – 140 characters
Keywords meta tags – words or terms you want to pull up your site
Links – network online with quality sites
Permalink – Complete and exact URL
300 words per post with Formatting (emphasize key words by bolding etc.)
http://bsofly.com/
GETTING STARTED Technical / Organizational Create a gmail account
Create Excel Sheet with passwords
Create Online Editorial Calendar and 30-day
Create your Social Media Accounts/Personal Profiles
Give your company image a descriptive label, such as YourOrganizationName.jpg. It helps with SEO
Profile image, use the same one on all social media platforms to promote consistency
Customize your backgrounds, avatars, and profile images so that they reflect your brand
Strategy / Content
Schedule 5-20 minutes each day for
a specific platform
Find your Voice-Keep it Human
Share Tips, News & Exclusive
Content (partner with organizations)
Share Your Blog Links/Articles
written about your Business/
Organization
Post about Employees, Volunteers,
Donors
Getting Started cont.
Reward Your Fans—Influencers and Prospects
Handling Negative Feedback
Use keywords & descriptions
Complete your entire profile on social media
networks`
Curate existing relevant content
Know Your Customers/ Readers
Know Your Goals
SOCIAL MEDIA TOOLS Google Google.com/analtyics Google.com/adwords
Reputation TweetReach Klout
Good Reads: www.jeffbullas.com www.sethgodin.com www.marismith.com
Website/Blogs wordpress.com wordpress.org Blogger.com Squarespace
Social Media Dashboards Hootsuite.com Tweetdeck.com Seesmic.com
SOCIAL MEDIA TOOLS CONT.
Facebook Static HTML : https://apps.facebook.com/static_html_plus/ TabSite : http://www.tabsite.com/ NorthSocial : http://northsocial.com/ Wildfire : http://www.wildfireapp.com/ FanPageEngine : http://fanpageengine.com/apps Lujure : https://lujure.com/
Event/Email Marketing Facebook Events Constantcontact.com Eventbrite.com Plancast.com
http://www.youtube.com/watch?v=B--ZARCwSIE
Ready. Set. Discover. Create.
Will you write your book one post at a time? Be the next area journalist? Share your expertise?
@ByrdieFranco byrdie@latism.org BSoFly.com
Special Thanks: You! Sul Ross University Writer’s Club
THANK YOU!
Join the movement #LATISM’13 Conference in NYC 9/19-9/21