Post on 10-May-2015
description
Rachel Strella
Central PA Webster, LLC
Fran Masciantonio
First Generation Video, Inc.
Social Media Is Not...
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Social Media Is ...
A relationship-building tool
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Social Media Is Not...
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Social Media Is ...
A conversation
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Social Media Is Not...
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Social Media Is ...
A way to build credibility
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Social Media Is Not...
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Social Media Is ...
About people
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Rules of Engagement...
90/10 Be Available Be Consistent Be You
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Rules of Engagement...
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Rules of Engagement...
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Rules of Engagement...
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Rules of Engagement...
Other Media
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Video Revolution
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http://www.youtube.com/watch?v=omSKo1OW6CU
Video Revolution
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Before the launch of YouTube in 2005, there were few easy methods available for ordinary computer users who
wanted to post videos online. With its simple interface, YouTube made it possible for anyone with an Internet connection to post a video that a worldwide audience
could watch within a few minutes. The wide range of topics covered by YouTube has turned video sharing into one of
the most important parts of Internet culture.
Video Revolution
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Television vs The Internet – How did television lose the web “I can’t believe we didn’t own video on the web. We missed the boat.”
-Washington DC TV Executive
Video Revolution
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The internet is one gigantic well-stocked fridge ready for raiding; for some strange reason, people go up there and just give stuff away.
—Mega 'Zines, MacWorld 1995
Video Revolution
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You Tube Vimeo
Facebook HuLu
Warner Home Video Channel Choosers
Joost many more
Video Revolution
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YouTube.com 62 million monthly uniques
Dailymotion.com
48 million monthly uniques Metacafe.com
27 million monthly uniques Imeem.com
21 million monthly uniques MySpace.com
10 million monthly uniques
Video Revolution
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Television vs Internet Broadcast Television -Nielsen Ratings Book Cable Ratings Target zones &demos Social Media
Key words target audiences Hit/View information instant feedback Profile info
Video Revolution
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Television Cost 30 Sec Ad
$350-750 per spot 6p News Broadcast $2,000 / spot Primetime 8-11p broadcast Cable ROS based on zone/market $5-$100/spot
$50-100 / spot fixed position Hbg East/West
Video Revolution
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Targeting Your Audience
Video Revolution
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Video Revolution
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Change Agents Growing audience viewing webbasedvideo more often User control of viewing “watch it when I want” More Focus on the video AND the ads Watching more video every day User Reliance on Technology
iPhone, iPad, Droid, Kindle Fire, others to come
Video Revolution
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Developing Your Web Video Who is the target audience? What’s your message? Where? Delivery Method Feedback on your message
Video Revolution
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Considerations Entertaining Beneficial to viewer Something they want to share Targets their needs Enhances their life or informs them Keep it short
Video Revolution
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LaTorre Communications
http://vimeo.com/29842915
Video Revolution
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Think it through, does your message fit web Don’t make it an advertisement Helpful information Be social, friendly and entertaining Quality is still important! Keep it short, under 3 minutes max Good audio and interesting content
Video Revolution
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Social impact of YouTube Charlie Bit My Finger is YouTube's most-viewed user generated video. Charlie Bit My Finger, which was uploaded on May 22, 2007, is a viral video that has received the most views of any user generated YouTube video, with over 300 million views."Charlie Bit My Finger" was ranked at number one.
http://www.youtube.com/watch?v=_OBlgSz8sSM
Video Revolution
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http://www.fandm.edu/inauguration
VideoRevolution
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http://www.youtube.com/watch?v=3ik0ErjCWCI&feature=related
Vs
http://www.youtube.com/watch?v=BGppueBSD4E&feature=related
Video Revolution
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Internet Revolution
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Don’t be ignored