Post on 12-May-2015
description
Tel: ( 03 ) 90231487
Thinktank Media GroupSuite 101
12 Yarra StreetSouth YarraVIC 3141
Social Media
Tourism & Events Excellence Conference
OverviewSocial Media AgencyWeb Design And Development
• Interactive• Get curious – Ask questions in the panel
section• Smiles• Social Media Excellence• Future Predictions• Trends
Expectations
• Biggest cultural shift we’ve ever lived through…it’s not social media…it’s the internet…and it’s still a baby!
Almost 40% of Australians are now interacting with companies via social networking sites – Source Nielson
State Of Our Nation
• Number of Australian’s utilising Social Media is estimated at 9.9 million – March 2011.
• Per Capita• 7 hours, 19 min, 13 secs per month
Australians are The Biggest Users Of Social Media
• 86% of Australians online are looking to fellow users for opinions and information about products, services and brands.
Travel behaviour and media consumption is changing radically!
• More people spending time online• More people asking open q’s online and
sourcing answers via virtual friends/brands• Quicker responses• Easier to find information• More connected via
computers/phones/ipads etc• Less foot traffic for certain industries
What do these stats mean?
iPhones/Smart phones
Wireless Internet
3G
Internet Cafes
Increasingly Free Wifi
Gogo Wifi – On a plane
Easy to jump online
• One in four people in the UK have booked a holiday after seeing their friend’s holiday updates on Facebook. Of them, one in five booked an identical holiday.
• Teletext holidays, n=2000
Inflight WiFi
Humanise the logo
Old Small Town Rules
1 on 1 marketing
Consumers rubbish radar is so much higher than what it was 5 years ago.
Social media can shape the way that we make our decisions on a day-to-day basis
They know what’s going on!
The world we live in today is still based on word of mouth, yet now, it’s word of mouth on steroids!
• Tap into conversation that’s already happening• Add value/care!• Build the brand further• Have a voice• Engage/educate on a larger scale• Customer service – quick/scale• Leverage/cross promote off other brands –
traction• Integrated marketing for bigger bang for buck
Opportunities for Tourism & Events
Half Hearted Approach doesn’t cut it!
• 1. Listen – monitor/measure• 2. Strategy• 3. Policy,Style Guide,Crisis Management• 4. Resourcing• 5. Platform set up – profile management• 6. Integration/Campaigns• 7. Monitoring/Reporting
Social Media Excellence7 step approach
• What it is? (Listening, defining the social landscape – find out where convo is happening eg. Twitter/forums)
• Why listen ? (gain understanding of conversation, call to action to come to event/hotel, book online, sentiment, sales, customer service, to write a social media strategy)
• Connecting with industry – cross promote
Monitoring
• Identify & build categories • customer service • sales opportunities • crisis management • generic mentions
Brand-Specific Mentions
• Discover how people feel about the brand/industry
• Build a benchmark for future comparison • Topic Trends • Identify any trends associated with
tourism/events• Build a benchmark for future comparison
Sentiment Benchmarking
Identify & measure key competitors for benchmarking & strategy comparison
Competitor Benchmark
Strategy
• Website/Blog• Newsletter – e newsletter• Email signatures• Radio• TVCs• Any apps• Ambient• Guerilla
Integration
Policy
• Are you just going to produce a brochure and not extend the story?
• Extend the story – story board from the start with all comms/markteing activations
• Collect the data• Eg. Want see why Geelong is the place to
be right now! Head to our facebook page to watch the video/hear what people are saying!
Storyboard Social From The Start
• We consume more content in 48 hours, than what we did from the beginning of time until 2003!
Content
• Assign resources• Who will be responsible for creating
content• When will content be published based on
companies activities• Where and how will content be distrubuted
Have a content calendar
• Share people pics from their Flickr Stream on website/facebook page eg. Pictures from Great Ocean Road
• User generated content• Share users blog posts about specific
area/business• Add value
Become An Aggregator
• Foursquare• Facebook places• Checkin deals to receive X• Cross promotions with the locations
TrendsLocation Based Marketing
Facebook Places - Colac
• Not just as a phone, as a computer, search tool, ask, find, reward, incentivise
• Faster, easier and more social – want it now attitude
• “Always on consumer”• Mobile Applications • Mobile Sites
Mobile
• Social Media Policy• Crisis Management Plan• Mobile site• Integrated marketing – social media• Monitoring and joining conversation• Location based marketing – checking in/incentivising
– checkin/tag mates/add photo of the view-best photo of the day wins
• Finding out where people are – location based – offer
Some Possible Must Haves
• Discover Paris Monuments from any scenic point. • All monuments are marked so you can recognize them easily. This
is a new experience for tourism.
Paris Skyline - Augmented Reality of Paris for tourists
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RENT IPAD FOR €7 PER HOUR OR $10 US.
VISITING SCHEDULES, TRAVELLING TIPS, WEATHER FORECASTTHE LATEST IN EIFFEL TOWER NEWS360-DEGREE PANORAMIC TOUR OF THE TOWER
CONTACT USTHINKTANKMEDIA.COM.AU
03 90231487(03) 90231487