Social Media and Respiratory Health

Take a deep breath and dive in

Pat RichDirector and Editor-in-Chief, cma.ca

@cmaerApril 13, 2013

3

Disclosures

4

Disclosures II

Employee of the Canadian Medical Association (but views are my own)

Believe that social media tools can be useful for health care practitioners

5

Overview

What is social media? Twitter, Facebook, LinkedIn The rest

Why consider using social media? How to use social media

Regulatory and professional considerations Practicalities Guidance

6

Question

What do Canadian urologists, cardiologists and allergists - as well as patients with asthma and COPD and non-smoking advocates - know that respirologists and thoracic surgeons don’t?

7

What are we talking about?

Social media can be defined as a set of web-based and mobile technologies that allow people to monitor, create, share or manipulate text, audio, photos or video, with others.

From: CMA’s Social media and Canadian physicians – issues and rules of engagement

8

9

Where are you now?

Source: Medscape Physician Lifestyle Report: 2012 Results

10

Twitter at conferences

European Respiratory Society 2012

3,580,055 impressions684 tweets212 participants tweeting5 avg. tweets/hour3 avg. tweets/participant

American Heart Association 2012

45,202,656 impressions3,658 tweets1,359 participants tweeting25 tweets/hour3 avg tweets/participant

11

Why consider social media?

Stay informed Communicate (engage) with peers and patients Disseminate information Advocate for/against something Because if you decide not to use social media, your

decision should be based on sound knowledge about what you are choosing not to use

12

Why consider social media II(graduate class)

For public health purposes (e.g. tracking epidemics or spread of new pathogens)

As learning tools in medical education Showing your clinical technique on YouTube To deliver clinical care!!!

13

Why I tweet (by a respirologist)

… an increasing number of organizations now use twitter as a way of disseminating new information they have published. A concrete example; I learnt that the NICE quality standards for COPD had been published because a link to them was tweeted by the Harefield Medical Library.

By following interesting people you can find out what they’re thinking. You can also engage them in conversation which leads to the second reason to join in – like any social media Twitter is dependent on the quality of its participants – the more sensible people engage with it the better it becomes.

Dr. Nick Hopkinson (reprinted from BTS Newsletter)

14

Nick Hopkinson Tweets

Nick Hopkinson @COPDdoc @rcpsych @RCPLondon What do you think of sneaky @sainsburys

 &@UKTesco tobacco displays concealing health warnings?copddoclondon.blogspot.co.uk/#!/2013/03/sai…

The RCP @RCPLondon @COPDdoc @rcpsych @sainsburys@UKTesco Thanks Nick, these

displays are a concern - yet another reason for introduction of standardised packs

15

Social Media and Publishing

…based on the incredible popularity and success of our monthly podcasts … we have decided to further our social media efforts by enlisting the expertise of Christopher L. Carroll, MD, FCCP, and Deep Ramachandran, MBBS. Drs Carroll and Ramachandran have already begun to stir additional engagement in CHEST by posting comments and posing questions on the Facebook (https://www.facebook.com/accpchest) and Twitter (https://twitter.com/accpchest) pages of the American College of Chest Physicians, and we look forward to forging new conversations around the science of chest medicine in the social environment.

Peer review is, after all, inherently social, and we aim to extend this value even after publication.

Editorial: New in The Journal : CHEST Jan. 2013

16

CHEST Social Media Editor

17

How your association uses SM

18

Instructional video

19

Social media in (almost) real time

20

Pre-recorded tweets

Giving presentation to delegates at #crc2013qc on potential uses of social media in respiratory medicine

Speaking at #crc2013qc to respirologists about SM - what do cardios, urologists, pts with COPD + non-smoking advocates know that you don't?

Referencing @COPDdoc and@chriscarrollMD in presentation on use of social media in respirology at#crc2013qc

21

Storify (conference summary in Tweets)

22

Reasons not to use social media

Time-consuming Don’t understand the technology Not paid for it At risk for legal or professional consequence Not interested in what others have to say and not

interested in communicating with people using these media

23

Social media parameters

Regulatory guidance Regulatory colleges (e.g. CPSO) Legal (CMPA) PAAB

Hospital/employer guidelines Common sense

24

Getting serious (CMA guidance)

Rules of Engagement Understand technology and audience Be transparent Respect others Focus on areas of expertise

25

Dipping your foot in

Open a Twitter account (takes 5 minutes) Post a LinkedIn profile Start a professional Facebook page View a instructional video on YouTube Join a physician online community Follow a #hcsmca session (Wed. 1pm EST) Start an RSS feed

26

Deep dive

Start a blog Host a Tweetchat on #hcsmca Offer a course with social media engagement Start a Twitter journal club Host a LinkedIn discussion forum Align your Facebook, LinkedIn, Twitter accounts

and blog Discover advanced social media tools

27

Peer Advice I

“Don’t be banal, self-promote excessively, share confidential material (especially about patients), be a troll, break the law, commit a libel, or overdo it.”

Dr. Richard Smith, BMJ, March 1, 2012

28

Peer Advice II

Don’t lie, don’t pry Don’t cheat, can’t delete Don’t steal. Don’t reveal

Dr. Farris Timimi, medical director, Mayo Clinic Center for Social Media, April 5, 2012

29

Other Guidance

Many, many good documents online to assist in use of social media for professional purposes

Recent (last week) Circulation article on use of social media for clinical purposes

#hcsmca New guidance for physicians, nurses, other health

care providers appearing daily Pat.rich@cma.ca

30

Advice from a nurse (+ expert)

I think there are too many people on the Web offering advice to you on how to use social media. Most of this advice is just regurgitated advice from people you may never have heard of before, …

You really don’t need “How To” tips on blogging or Twitter. Oh, I’m confident that you’ll be told otherwise – but those folks, well-intentioned as they may be, don’t understand that you’re smarter than that.

You’re bright – you got through organic chemistry and medical school and years of residency.

Rather than learn bad habits from the get-go, take advantage of your lack of experience. It’s okay to make mistakes that don’t cause harm and violate the privacy and dignity of others.

From: Physician Social Media: Has Advice About It Become a Crock? Yes @philbaumann, Jan. 1, 2013

31

Date of download: 4/9/2013

Copyright © American College of Chest Physicians. All rights reserved.

From: Like Us

Chest. 2013;143(4):887-887. doi:10.1378/chest.143.4.887

32

Questions?