Post on 23-Sep-2014
description
OMLOGIC – ONE OF THE BEST SOCIAL AGENCIES IN INDIA
RECRUITMENT THROUGH SOCIAL MEDIA
WHAT IS SOCIAL MEDIA?
Social Networking websites – share interests and activities , and explore the interest and activities of others.
Chat, messaging, email, video, file sharing, blogging, discussion groups and images.
WHAT IS SOCIAL NETWORKING?
Employer has a job opening
Employer post job ads on job boards
Job seeker visits job boards
Job seekers apply for job by submitting a CV.
Employer reviews CV.
Employer conduct Interviews.
Employer offer the job
OLD WORLD RECRUITMENT
Jobs found almost exclusively online
Networking – referral-based recruitment via groups, alumni
and communities
Organizations focus on Employment Branding
Job seekers focus on Employee Branding- individual ‘brands’
showcased through personal websites, video CV’s, Blogs and
self-publishing .
NEW WORLD RECRUITMENT
Syndication of information- multiple channel to find jobs
and openings
Rich media- video, audio via hi-speed broadband, wi-fi
and mobile devices
Use of search- to find jobs, to check job seekers, to
check organizations
‘Reverse’ candidate driven recruitment- advertising
people, rather than advertising jobs
RECRUITMENT TOMORROW
THE STRENGTH OF WEAK TIES
Professional Networks
Social Networks
Micro blogging Platform
Blogs
Videos & PPT
TOOLS TO LEVERAGE RECRUITMENT
SOCIAL MEDIA: YOUR DIGITAL RESUME
WHY USE SOCIAL MEDIA TO FIND YOUR DREAM JOB?
80% of the jobs are not advertised, they are occupied by
candidates with strong networking connections and
reputation built across networks.
72% plan to spend more time recruiting via social media this
year
Half (50%) expect to spend less time on job portals
• 66% have successfully hired a candidate through an online social network.
BUT IS IT ALREADY HAPPENING?
TRANSITION IN RECRUITMENT POLICY
THEN NOW• Recruiters come to
consumer-created spaces like LinkedIn, Twitter, Facebook.
• Candidates came to recruiting spaces like job portals , head hunters , Corporate Websites.
HOW DO WE DEFINE HUMAN CAPITAL?
• Number of Employees?• Exemplary HR Policies?• Return on Employees?• Top and Senior Management?
Actually we don’t need any of them as company’s human capital encompasses collective sum of the attributes, life experience, knowledge, energy and enthusiasm that its people choose to invest in their work.
WHAT DOES AN ORGANIZATION REALLY WANT?
Organizations want to know who you truly are beyond the cubicle
beyond the degree
beyond the resume.
They want employees who possess the tools to empower
themselves and the organization .
Well rounded soft skills
SKILLS & PERSPECTIVE FROM LIFE EXPERIENCES
Trust, integrity and character are critical facets of
organizational culture- crucial for knowledge exchange.
VALUES OVER PROMOTIONS
transcending ego to bring out the best in others to jointly
achieve organizational goals
COMMUNITY OVER SINGULAR ACHIEVEMENTS
BENEFITS OF SOCIAL MEDIA TO RECRUITERS
Evaluation via social media resume.
360 degree evaluation: friends, peers, colleagues.
Eliminate bias: as in a padded resume.
Identify red flags: Confidentiality issues, racism and drug use,
preoccupation with violence.
Interact with candidates work: Blogs, published articles,
presentations etc.
MAPPING YOUR SOCIAL MEDIA RESUME
THE IDEAL CANDIDATE CHECKLIST
Blog: Expressive , Engages Readers , Quality
Curation, Attract like minds. LinkedIn: Initiates and participates in
discussions , Impressive professional network. Facebook : Ease in maintaining informal
relationships and quality of interactions. Twitter: Wide network , balanced participation .
Scribd / Slideshare : Knowledge sharing ,
constant learning , quality of ideas. Flickr: Creative and aesthetic bent of mind ,
right brain engagement. YouTube: Comfort with multiple modes of
communication and expression.
Resume: Needless.
THE IDEAL CANDIDATE CHECKLIST
Make a complete and balanced profile.
Personalize – Profile image.
Get recommendations – peers, professors & colleagues.
Join groups pertaining to different fields
List interests, hobbies, non profit work – life outside
Participate in LinkedIn Answers
Develop network and add key people.
Find Jobs through LinkedIn jobs in groups
LINKEDIN AS A PLACEMENT TOOL
LINKEDIN COMPLETE PROFILE
LINKEDIN PROFILE SET-UP
LINKEDIN RECOMMENDATION
LINKEDIN GROUPS
LINKEDIN GROUPS DIRECTORY
PARTICIPATE IN LINKEDIN ANSWERS
PARTICIPATE IN DISCUSSIONS
SEARCH FOR JOBS IN LINKEDIN GROUPS
BLOGS
Blog = ‘web log’ Expressive Attracts like minds Demonstrates expertise Can be setup within minutes
• Wordpress.com• Blogger.com• Typepad.com
BLOGS
Share interesting things about your area of study.
Provides glimpses into your life outside of work –
family, friends, hobbies, etc.
Link your social networking profiles
Talk about projects taken during course of study.
Include a link to your current resume.
Keep your blog non-controversial.
Appreciate comments and thank them.
MAKING YOUR BLOG COUNT
BLOGGING INTERFACE
LINK BLOG TO NETWORKING SITES
Facebook is the place to be. It is the sum total of all communication that exists.
WHAT IS FACEBOOK?
Respect the overlap between your personal and
professional lives.
Update often with interesting and useful items.
Join relevant groups and communities
Participate at relevant groups and fan pages.
Grow your network and add alumni’s.
Stay away from spamming, hate, and nudity.
Share updates from university or school
BECOME POPULAR ON FACEBOOK
UPDATING STATUS ON FACEBOOK
JOIN GROUPS AND COMMUNITIES
PARTICIPATE AT SCHOOL FAN PAGE
WHAT IS TWITTER?
Tweet often but not too often.
Share interesting and useful news items.
Maintain a healthy follower/following ratio
Healthy balance between personal & professional tweets.
Don’t just update, but also respond to others.
Stay away from spamming, hate, and nudity.
Retweet interesting and happening tweets
Use #Tags, @(Replies), RT (Retweet) and DM’s
BE A TWEEPLE
TWEETS WITH #TAG
REPLIES AND RETWEET
ME GOOGLE !!
Does not lead to something controversial like arrests or hated speech.
Leads to profession-related discussions and commentary on other social media sites.
Leads one to your online blog, webpage or social media profiles
Doesn’t come up blank
WHEN YOU GET GOOGLED
FIND YOURSELF ON GOOGLE
Embracing Social Networks- Connecting with passive and active job seekers. Engaging with users on a social level.
Groups- Employers, Agencies, Alumni, Interests, Private or Public
Applications- Job Search, Latest Jobs, Refer a Friend, Job Mail, Competition, Graduate Recruitment Programs
Pages- Advertising product or services, Connecting with users .
WHAT OTHER RECRUITMENT AGENCIES, EMPLOYERS, JOB BOARDS DOING ?
Blog, Blog, Blog
Be Proactive on Twitter
Take Advantage of LinkedIn
Fix up your Facebook
Build a Social Media Resume
Upload your Resume on Slideshare and Scribd
Be Relevant and Develop Personality
USE SOCIAL MEDIA TO GET A JOB
Ready to Be Social the Indian way? We would like to be your partner!
Website: http://omlogic.com
Facebook: https://www.facebook.com/OMLogic
Twitter: https://twitter.com/OMLogic
Email: info@omlogic.com
THANK YOU!