Social Media MarketingFor Startups

@alimirza2k

Social Media For Startups

1. Why use social media? 2. The ultimate challenge (Why do we fail) 3. ABC system for social media 4. How to create a basic social media plan5. Simple $0 hacks for startups

@alimirza2k

@alimirza2k

1 – Why use social media ?

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1 – Why use social media ?

1 – Why use social media?

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2 – The ultimate challenge (why do we FAIL?)

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Quick Social media Survey

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Why do people use social media anyways ?

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Social media Is making us lazy ……Do you think this TREND will stop ?

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The Ultimate Challenge

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3 - The Solution – ABC System

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BUT HOW …………………….. ?

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Attract

Build

Convert

Create a planPick 1 – 2 channels Post consistently

Attract Phase

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Attract

Build

Convert

Use images/videos80/20 rule

Benefits NOT featuresConsistency START EARLY

Build (relationship) Phase

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Attract

Build

ConvertAsk

Engaged fans will convertIncentives

Convert Phase

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4 - How to create a Social Media Plan ?

WHAT – is your business about ?

WHO – is your target audience ?

WHERE – is your target audience on social media ?

HOW - to connect / engage with the target audience ?

OR (What to post / tweet / share)

7 Content Ideas For Startups (What to post)

1. Share your WHY2. Talk about your team3. Show off your product / MVP 4. Post about relevant events 5. Share your milestones 6. Talk about the community 7. Share industry news

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5 – Simple $0 hacks for startups

a) Add to startup directories: www.submit.cob) Twitter: follow & engage with the fans of competitors c) Use your email signatured) Answer questions on QUORAe) OVER USE Google analytics f) Build relationships with news journalistsg) Find emails addresses easily > www.emailhunter.co

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Google Analytics (Data is GOD)

…............ Where should I spend most of my time?

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Building relationships with news journalists

1 – Local events • “RUN” into them and exchange business card • Only pitch after they remember your name/startup

2 – Set up Google Alerts • See who is talking about your niche • Get daily updates & comment on their articles

3 – Use Twitter lists • Add journalists & bloggers in a twitter list

Example – Google alert WIN

Step 1 – Google alerts on right keywrodsStep 2 – Email the blogger / JournalistStep 3 – WIN

@alimirza2k

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Dark Truths About Social Media

- Pay to play - FREE ONLY to start - Requires hard work & time - No short cuts - ABT (Always be testing)

Social media is NOT optional

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Ali Mirza

ali@iSocialYou.comwww.iSocialYou.com