Post on 19-May-2015
description
Social Media 201for Travel and Tourism
Saturday, March 31, 2012
Expectations
Saturday, March 31, 2012
Customers WANT YOU on social media
• 93% of customers expect companies to have a presence on social channels1
• 85% expect companies to interact with them on those social channels2
1,2 Cone Business Study on Social Media, 2008
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
NO!
• Fear
• Loss of control
• Dilution of Brand
• Waste of time
• Fad
• Difficult
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Reality
• Conversation online
• Brand building
• Lasting trend
• Manageable
• Scalable
• Learnable
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Tools• Facebook
• Wordpress
• YouTube
• Flicker
• Foursquare
• Google +©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Social Media Changes EVERYTHING...
...and NOTHING!
...WHAT?
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Core Mission
• Guests/Customers
• Sales
• Events
• Projects
• Brand Awareness
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Networking
The SAME rules apply (online)
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
• Imagine you are at a live networking function
• Have a PLAN (before, during, & after)
• Introduce yourself
• Find out about the other party
• Make introductions & Share connections
• Be a resource
• Farming not Hunting
• Visibility, Credibility, & Marketability
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Don’t be “that guy”• 70:20:10
• Don’t over-share
• Don’t sell
• Don’t be a snob
• Remember your audience
• Be open & honest
• Be patient©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Brand Management
• Strategy
• Phases
• Set Up
• Manage
• Adapt
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Set Up & Integrate• Identify your target audience
• Choose appropriate tools
• Define your Brand• Logo, colors, fonts
• Use what you have• Website, Email newsletter, Database
• Add Social Media icons
• Facebook Business Page, LinkedIn Company Page, Twitter, Google +
• Directories, Memberships, Associations©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Content is King
• Drives traffic
• Does not ALL have to be original
• You can repurpose your content
• Articles, Press Releases, Event Summaries
• Blog
• Newsletter
• Channels (Facebook, LinkedIn, Twitter)
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Proactively cross-pollinate
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Collect email opt-ins• Have people opt into your email list on your
social media site
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
• People want to
engage with brands
• Photo contests,
sweepstakes,
surveys, etc. drive
engagement
• Engaged customers
Run social promotions, contests, etc.
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Advertise
• Amazing opportunity to target
locally, specific interests, etc.
• Very affordable
• Easy to do
• Facebook will occasionally
give money away for
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Which social platforms should my business use?
• Users?• Competitors?• Consider multiple channels!
Trick: Use the search function on a network to gauge activity related to your industry/market vertical/audience
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Diversify
• Use multiple social media
channels
• YouTube is HUGE
• Pinterest is taking off like a
rocket!
• Foursquare is a MUST for
location based businesses
• Choose your channels and
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Email marketing
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Mobile marketing
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Location, Location, Location
Saturday, March 31, 2012
Location-based marketing
From $0 in 2009, location-based marketing is projected to grow to $6 billion in 2015. Some restaurants are seeing 65 percent
redemption rates from new, real-time geo-targeted ads.
(Borrell Associates)
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
REVIEWSGoogleYelp!Yahoo
CitysearchFacebook
Industry Specific
Saturday, March 31, 2012
Google Yourself!
Saturday, March 31, 2012
Mobile advertising
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Track your results and optimize your campaigns
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Find new/better places to advertise (social media, mobile, email, etc.)
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Create stronger, more targeted offers that appeal to more people in your market
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Build your reputation as an expert(be the place to go)
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Use photos and videos to tell your story
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Create training/educational resources (video, educational downloads, etc.)
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Create a customer mailing list
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Send out emails to your list on a more frequent basis(weekly)
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Use scarcity to get customers to act now instead of later (e.g. limited-time promotions)
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Use auto-responder email sequences to introduce your prospects to a series of benefits/packages
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Send out birthday cards and holiday cards/gifts
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Create a culture of service at your business
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Use customer testimonials in your email campaigns and on your website
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Up-sell, cross-sell and bundle
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
After a person buys one product, up-sell or cross-sell them another related
product
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Bundle products and offer a discount
+
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Use coupons to encourage bigger purchases
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Offer an expensive, premium product or service with a payment plan
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Questions?
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
©2011 Social Savvy Geek, LLC
text “fan SocialSavvyGeek” to 32665
Saturday, March 31, 2012