Social Media Clinic

Tuesday, January 28, 2013

14 Tips for Your

LinkedIn Profile

Presenter:

Erika L. Forsythe 1

Tip #1

Maximize your

Headline

Tip #2

Update your

Status

Tip #3

Utilize your

Summary

Tip #4

Set your

Custom URL

Tip #5

Invest in your

Profile Photo

Tip #6

Make sure your

Profile Photo is

Professional

Tip #7

Make sure your

Profile is

Complete

Tip #8

Make sure your

Invitations Include a

Personal Message

Tip #9

Make sure you

Contribute to the

Conversation

Tip #10

Make sure to

Build Your

Network Selectively

Tip #11

Make sure to

Participate in

Recommendations

Tip #12

Make sure to

Participate in

Endorsements

Tip #13

Balance Promoting

Yourself and Being

Helpful on

Tip #14

Upload Rich

Media to Your

Profile

REFERENCES

Dahl, Sima. “5 Steps to Market Yourself on LinkedIn” marketingpower.comRetrieved January 9, 2014 from: http://www.marketingpower.com/Careers/Pages/Sima%20Dahl's%20Columns/5_Steps_to_Market_Yourself_on_LinkedIn.aspx?utm_source=buffer&utm_campaign=Buffer&utm_content=buffera7e74&utm_medium=linkedin#

Kennis, Leanne (July 21, 2013) “25 Things That Make You look Dumb on

LinkedIn” business2community.com Retrieved on January 15, 2014 from:

http://www.business2community.com/linkedin/25-things-that-make-you-look-

dumb-on-linkedin-0559620

Why Bother?

Standout Profile = Prospects Take You More Seriously

Standout Profile = Prospects Spend More Time on Your Page

Standout Profile = Attracting More Business Opportunities

Visual Content = Interactive Experience / People Can Comment

What Content Can I

Add?• Photos

• Video

• Presentations

• Audio

Approved Content Providers for

Media Samples

Sample ProfilesClick Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.

Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.

Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.

Pastry Chef

Pastry Chef – Explore Content /

Photo Scroll from Within Page

Entrepreneur

Entrepreneur - Video

Entrepreneur–Vizify Visual Bio

SlideShare Link or

Uploaded Presentation

Add Badges or Awards

Book Cover or Menu Cover

Even Add a Screen Shot of a

Compliment or Twitter Buzz

Or You in Action

Add Links to Articles You Have Written:

Autopopulate with image + clickable link

vs. Upload image + enter info manually

How Do I Get Started?

Edit Profile – Follow Prompts

Add Link or Upload FIle

Include a Call to Action

Sample Web Pages

Must See Profiles of 2013

Pastry Chef LinkedIn Page – Photo Scroll

Entrepreneur LinkedIn Page – Canyoning in Scotland Video

Entrepreneur Vizify Profile Sample - Overview & Career /

Bio

Discussion

What kind of content do you have to share on LinkedIn?

About you?

About your business?

• Video of you giving a presentation

• SlideShare presentation of helpful content to establish

business expertise

• What else?

REFERENCES

Moritz, Donna. (December 2, 2013). “How to Enhance Your LinkedIn Profile With Professional Portfolio” socialmediaexaminer.com Retrieved December 18, 2013 from http://www.socialmediaexaminer.com/linkedin-professional-portfolio/

LinkedIn (November 26, 2013) “LinkedIn Must See Profiles of 2013”

slideshare.net Retrieved on December 19, 2013 from

http://www.slideshare.net/linkedin/must-see-linkedin-profiles-of-2013