*Social Media 101

* Laura Hall Briedis

Facebookwww.facebook.com/OlannGrawww.facebook.com/OlannGraYarns

Twitter@Lbriedis@OlannGra

On the Webolanngra.comolanngra.wordpress.com

*Why

Social proof of your existence.

Humanizes your organization.

Builds your influence.

Brand exposure.

Word of mouth marketing.

Provides transparency.

Opens up conversations.

Aids customer service.

Statistics.

Google counts social sharing.

Your competition is using it.

Your target audience is using it.

It’s here to stay…

Reputation Management* Smile and keep it real

Be genuine

Be open

Be responsive and responsible

Separate personal from business

Anything do not want people to know—don’t post it on the internet.

*Best Practices

Branding*FocusDo all you social profiles communicate what you do?

Create continuity

Photos

Color scheme

Type face

Design elements

Anything do not want people to know—don’t post it on the internet.

*Best Practices

Voice*Be engagingHumanize your organization

Lead with your heart

Be interesting

Focus on the people

Rules of etiquette apply

The difference between online and in person is—

Online is permanent.

*Best Practices

What is Content?

Content is the currency of the social web. It’s what people search for—it’s what makes them click, share, comment, subscribe, donate, follow or buy.

Blogs Events Webinars Comments

Posts Videos Tweets

Shares Newsletters

*Content

How do I get Content?Creating valuable, compelling content can be quite a challenge for many businesses and organizations.

Content Curation means that – out of all the content you find on the social web – you pass on the most valuable stuff to your network.

Three basic rules for becoming a great content curator:

Rule #1 – Do it on a specific topic

Rule #2 – Share only the best stuff

Rule #3 – Do it continuously

80/20 Rule

80% content/20% percent self promotion

*Content

How do I get Started?Time, practice and patience.

Three tips to help you get started on your way to becoming a great content curator:

* Tip #1 – Set-up Google Alerts on certain keywords.

* Tip #2 – Set up a Google RSS Reader & start monitoring relevant blogs & news sites

* Tip #3 – Start updating your Linkedin status with links to top notch content.

80/20 Rule80% content/20% percent self promotion

*Content

*Choosing the right tools

*Choosing the right tools

Under 50Facebook Insights Insights

Demographics

Global AudienceFollowerwonk

80% Women

Google sort by “Social Sources”

Follower Insights

Know your audience

*Resources

Demographics

Use your analytics

LinkedIn Follower Insights Facebook Insights Followerwonk Google Analytics Sort by social sources (traffic tab)Check out your competitiors

*Resources

FREE toolsFor managing your social media and automated postingHootsuite http://hootsuite.com/

For Photography PicMonkeyhttp://www.picmonkey.com/

Flickrhttp://www.flickr.com/

SlideSharewww.slideshare.net/

For Social Media20 Social Media Blogs You Should Read in 2013http://bit.ly/176NlvS

Social Media Examinerhttp://www.socialmediaexaminer.com/HubSpothttp://www.hubspot.com/

Bit.ly (shorten links)https://bitly.com/

One free Facebook tab athttps://heyo.com/

Google Analyticshttp://www.google.com/analytics/