Publish, Manage & Measure across all your Social Media Channels

© 2010 Awareness CONFIDENTIAL

Agenda

1AwarenessOverview

2Social Media Challenges

3Solution & Demo

4Pricing

5Questions

Who is Awareness ?

• Laser focused on the needs of marketers• The pioneer and leader in social marketing software• Deployed 200+ communities for some of the world’s biggest

brands• Partnered with leading digital and interactive agencies

CUSTOMERS PARTNERS

1

Corporate Adoption of Consumer SM Exploded

Facebook Page

Twitter Corp Blog You Tube Community Measure Mine Act

Social Marketing Maturity Pop

ulat

ion

Ado

ptio

n

© 2010 Awareness CONFIDENTIAL

2

ControlCompanies looking to optimize social marketing channels face significant control issues Control brand image & message across

multiple channels Understand who published what, where and

when? Even the best laid plans change – personnel,

content, messaging

Enterprise Social Media Concerns

ControlCompanies looking to optimize social marketing channels face significant control issues Control brand image & message across

multiple channels Understand who published what, where and

when? Even the best laid plans change – personnel,

content, messaging

Enterprise Social Media Concerns

Measuring SuccessGeneral acceptance of Social Media but ROI is a black hole & want it measured for better decision making You do it because it's the right thing to do

~David Meerman Scott Metrics are project specific at best – not

strategic The Multiplier Effect

ControlCompanies looking to optimize social marketing channels face significant control issues Control brand image & message across

multiple channels Understand who published what, where and

when? Even the best laid plans change – personnel,

content, messaging

Enterprise Social Media Concerns

Measuring SuccessGeneral acceptance of Social Media but ROI is a black hole & want it measured for better decision making You do it because it's the right thing to do

~David Meerman Scott Metrics are project specific at best – not

strategic The Multiplier Effect

Centralized & strategicSocial media tends to be tactical & organizations are struggling to centralize and develop strategic programs Volume of conversations is overwhelming Multiple departments & people with different

agendas Manual updates leave room for error

Net, Net…

1. Companies overwhelmed with social media marketing

2. Losing control of brand, brand message and corporate voice

3. Efforts are an ROI “black hole” with no empirical data to make informed business decisions

© 2010 Awareness CONFIDENTIAL

Social Marketing Today

Product

Marketing

Manager

Product

Marketing

Manager

Corporate

Marketing? ?

Consumer

Communities

? ?

Corporate Owned

CommunitiesIndividuals

© 2010 Awareness CONFIDENTIAL

CommunitiesCommunitiesCommunities

Awareness Solution 3

Social Marketing with Awareness

Publish : Centralized social media distribution

Manage : Workflow, permissioning, moderation

Measure : One stop for reporting and metrics

© 2010 Awareness CONFIDENTIAL

© 2009 Awareness CONFIDENTIAL

Awareness in Action

DEMO

© 2009 Awareness CONFIDENTIAL

Fast Track Implementation Program

• You are assigned a Client Success Manager

• 5 step program to go from zero to live:1. Account and strategy review session2. Account set up session3. Social Marketing Hub Branding4. User training session5. Reporting/metrics review

• Quarterly assessment/reviews

© 2009 Awareness CONFIDENTIAL

Pricing

• Awareness Social Marketing Hub: $24,000> Annual subscription> Multi-channel publishing, reporting

& management> Unlimited users and 2 support contacts> Support for up to 5 channels

• One time setup, branding & training: $3,000

• Additional channels start monthly at: $400> Channel packs available at volume pricing

4

Questions…

Robin HopperFounder, VP Strategy & ServicesAwareness, Inc.www.awarenessnetworks.com

Email: robin.hopper@awarenessnetworks.comTwitter: @rhopperPhone: 617.633.5537

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