Post on 27-Jan-2015
description
Tracking the Social Winter Olympics 2014
February 7 – 23
Total Number of Olympic Mentions from Feb 7 – 23:
17,614,557
Data gathered on 2/24/2014 using Radian6 social listening
That’s 720 mentions a minute!
Data gathered on 2/24/2014 using Radian6 social listening
7-Feb 9-Feb 11-Feb 13-Feb 15-Feb 17-Feb 19-Feb 21-Feb 23-Feb0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
Event Timeline (Turns in Conversation)The opening weekend of the Games saw the most posts about them with
volume dipping until the last weekend approached
Volume of conversation dipped as events concluded but spiked again on the final day, which saw the gold medal game for Men’s Hockey and
the Closing Ceremonies
#hockey
#sochiproblems
#gocanadago
#teamcanada
#wearewinter
#sochi
#olympics2014
#olympics
#teamusa
#sochi2014
0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000
130,178
154,541
166,610
412,074
423,013
570,102
600,665
685,304
741,721
4,571,368
Top & Trending Hashtags
• General Olympics-related hashtags were the most popular with #Sochi2014 earning over 4.5 million mentions.
• Fans of the United States proved to be the most loyal hashtaggers, with #TeamUSA earning the number two spot. However, Canadian-related hashtags such as #WeAreWinter, #TeamCanada, and #GoCanadaGo combined to give the country a total of 1,001,697 hashtag mentions.
• Enthusiasm for the games ended up outweighing sentiment that resulted in the use of #SochiProblems. The hashtag was popular at the beginning of the Olympics but quieted down as the weeks progressed.
Skiing Bobsled Figure Skating Curling Hockey0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
250,037 261,622
767,417
928,023
1,057,355
Most Popular Sports & Events• Hockey started slow but finished strong. Once the men’s
tournament got underway, exciting matches and intense rivalries drove conversation around the sport over the one-million mark.
• Curling surprised some by finishing second overall in total mentions, beating out figure skating -- despite that sport’s popularity and controversy relating to judging.
• High adrenaline sports skiing and bobsled rounded out our top five, showing that people love talking about sports that involve people travelling down hills at high speeds!
Netherlands
United Kingdom
Japan
Canada
United States
0 5,000,000 10,000,000 15,000,000
444,342
601,253
655,087
1,707,123
11,686,719
Top 5 Countries Talking
#teamsweden
#teamrussia
#teamgb
#teamcanada
#teamusa
0 200,000 400,000 600,000 800,000
7,710
13,617
58,242
412,072
741,721
Top 5 Team Hashtags
Most Popular Countries
• The United States was both the subject of the most country-related hashtags as well as the country responsible for the most posts with Canada following second in both categories.
• Japan was responsible for over 600,000 posts, but did not place a Japanese-related hashtag in the top five.
• Russia’s dominance in the games and Sweden’s place in the Gold Medal Game for Men’s Hockey saw them place in the top five for team hashtags despite not placing in the top five for posts.
Patrick Chan (Canada)
Johnny Quinn (USA)
Jamie Anderson (USA)
Alex Bilodeau (Canada)
Ashley Wagner (USA)
Sage Kotsenburg (USA)
Nick Goepper (USA)
Bode Miller (USA)
Mark McMorris (Canada)
Shaun White (USA)
0 75,000 150,000 225,000 300,000 375,000 450,000
77,425
79,007
85,558
85,660
87,990
107,580
131,078
159,671
260,177
431,627
Top 10 Most Mentioned Athletes
Shaun White@Shaun_White
431,627 Mentions
Top 5 Most Mentioned Athletes
Martin FourcadeFrance
@martinfkde65,571 Mentions
Tina MazeSlovenia
@TinaMaze41,391 Mentions
Yulia LipnitskayaRussia
36,569 Mentions
Sven KramerNetherlands
@SvenKramer8633,979 Mentions
Torah BrightAustralia
@TorahBright33,171 Mentions
• With the USA and Canada dominating social conversations, it comes as no surprise that athletes from these countries are the most talked about… but who are the most mentioned athletes outside of these borders?
Non-North American
Top 5 Most Mentioned Users(excluding athletes)
@CBCOlympics130,953 Mentions
@USOlympic177,547 Mentions
@Sochi2014219,130 Mentions
@ NBCOlympics208,755 Mentions
@CDNOlympicTeam242,764 Mentions
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