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David Osimo - Tech4i2 ltd. @osimod#socialcoMS

“in the short term we overestimate, in the long term we underestimate”

Paul Saffo

Social computing: taking the long view

Today’s storyline

• Social computing matters: it has deep roots and it’s changing our society and economy

• The best is yet to come: future opportunities dwarf present impact

• Europe is not ready: to grasp these opportunities, institutional change is necessary

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SC: Much more than pets’ shows

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A different idea of technology• Traditionally, computing is about

automation: technology substitutes humans, humans should adapt

• Social computing is about augmentation: technology adapts to and augments human capacity (Engelbart 1962)

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Social Machines

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“The brilliance of social-software applications like Flickr, Delicious, and

Technorati is that they […] devote computing resources in ways that

basically enhance communication, collaboration, and thinking rather

than trying to substitute for them."

http://www.technologyreview.com/InfoTech/wtr_14664,258,p1.html

Mendeley

CKANExamples:Science blogs

Arxiv

Usefulchem

(Open Access)Journals

Openannotation.orgOpen Aire

DataNet (US)

Science2.0: opening up the discovery process

Burgelman, Osimo and Bogdanowicz 2010. Science 2.0 (change will happen ...)http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/2961/2573

Government 2.0: innovation without permission

7commentneelie.eu

Enterprise 2.0: accessing micro-expertise

8innocentive.com

Services that get better the more people use

them

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“Hands-on care by health

professionals can't scale. One-on-one

advice from professional

intermediaries, like librarians,

can't scale. Networked peer

support, research, and advice can scale. In other

words: Altruism scales.”

Susannah Fox http://egov20.wordpress.com/2011/11/03/collaborative-e-government-public-services-that-get-better-the-more-

people-use-them/

Looking ahead

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The implicit web: effortless sharing

11findings.com

Games and persuasive technologies: from conversation

to action“Smartphone health apps won't be used

daily. Self-report fails. Texting programs annoy. Enchanted objects

will have the most impact.” Joe Kevdar

12http://www.vitality.net/glowcaps.html

Making sense of big data(and making money out of it)

Big data getting bigger…

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Facebook (800M users) valuation: 94 B$ Impact across economy (+60% margin in retail McKinsey 2011)“More data beat better algorithm”

…more important…

…and more American US EU

Raw data

Value added services

Plenty of opportunities ahead but…

how can Europe think like the web?1

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1http://blog.jonudell.net/2011/01/24/seven-ways-to-think-like-the-web/

What Europe needs is not a flagship 2.0

Framework conditions:

• Remove barriers,

• Risk capital, fast failure

• Privacy, openness and data ownership,

• Big data skills and career of scientist,

• Media literacy

Agile innovation funding:

• Open and multidisciplinary,

• Meritocratic and reputation-based,

• Small scale and flexible

e.g. via inducement prizes

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Thank you!

• David.osimo@tech4i2.com

• @osimod

• http://egov20.wordpress.com

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Back up

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Percolating through society

From a purely consumer service to:

• Science 2.0

• Government 2.0

• Enterprise 2.0

• Anything 2.0

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“there are more smart people outside the company than in it”

Bill Joy:

or government

Web squared: sharing everyware

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A reality check• Employees, researchers, citizens adopt

slowly

• Social software makes up 0,9% of overall software market

• Privacy: “if you are not paying for it, you’re not the customer: you’re the product being sold”

• “Key is risk management, not risk avoidance”

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