SOCIAL COGNITIVE THEORY

Prepared By Victoria G. Johnson

Thoughts

BehaviorEmotions

THECOGNITIVETRIANGLE

EDWIN B. HOLT (1873 – 1946)• Learning can occur in response to internal need and drives (sets

grounds to motivation theories)• Behavior is purposive and goal directed

• Most famous published in 1931, Animal Drive and the Learning Process: An Essay Toward Radical Empiricism

• People learn imitation skills by being imitated (same as animals)

SOCIAL COGNITIVE THEORY

MILLER & DOLLARD’S SOCIAL LEARNING THEORY

• Combined behavior with the idea of reinforcement and motivation

• Habits are learned behavior patterns that set one’s personality Governed by: * Cue: Signals from environment that guide responses * Drive: Any stimulus strong enough to force one to act (e.g. hunger) * Response: Any behavior (internal or external) or actions * Reward: Positive reinforcement

SOCIAL COGNITIVE THEORY

BEHAVIORISM• Learner is essentially passive

and only responds to external stimuli

• Behavior is shaped by positive and negative reinforcement

• Behaviorism excludes all internal events, such as thinking, memory and emotions

• Reinforcement and punishment, positive and negative, increase or decrease the possibility of behavior repetition

SOCIAL COGNITIVE THEORY

SOCIAL COGNITIVE THEORY(ALBERT BANDURA)

• Behavior is self-regulated – it takes place in one’s mind

• Learning new behavior occurs by observing the behavior of other people

• Humans have outcome expectancies

• Self-efficacy – is one’s sense of self-esteem and competence in dealing with life’s problems

Learning

Environment

BehaviorPerson

THEORIES OF PERSONALITY

SOCIAL COGNITIVE THEORY

Theory of Personality:a set of assumptions or hypotheses about the nature and

mechanisms of personality development.

Current view of individual’s personality:

Humans are active beings that use cognitive functions to analyze events, anticipate the future, and

interact with other people.

SOCIAL LEARNING THEORY

SOCIAL COGNITIVE THEORY

Highlights that humans learn by observing

others and modeling that behavior, in

addition to their own experiences and existing

knowledge.

APPLICATION IN A WORKPLACE

• Informal learning is the unofficial, unscheduled, impromptu way most of us learn to do our jobs. Informal learning is like riding a bicycle: the rider chooses the destination and the route. The cyclist can take a detour at a moment’s notice to admire the scenery or help a fellow rider.

• Formal learning is like riding a bus: the driver decides where the bus is going; the passengers are along for the ride. People new to the territory often ride the bus before hopping on the bike.

SOCIAL COGNITIVE THEORY

INFORMAL LEARNINGSOCIAL COGNITIVE THEORY

VICARIOUS LEARNINGSOCIAL COGNITIVE THEORY

SOCIAL COGNITIVE THEORY

SOCIAL COGNITIVE THEORY