Post on 05-Dec-2014
description
Monday 10 April 2023
Social Care & Health goes Digital: Top Tips for Online Success
Conrad Maskell, Citizen Portal Market Development
Andrew Chilvers, Digital Editorial Director
Our Presenters
Conrad Maskell
Citizen Portal Market Development
OLM Systems
20 years experience in Local Government with 10 years expertise in
portal development within social care and health
Andrew Chilvers,
Digital Editorial Director
Pavilion Publishing and Media
25 years experience of editorial/stakeholder engagement using
videos, blogs, podcasts, social media
Agenda
The New Digital Landscape
What is a portal?
What do citizen’s expect?
Top Tips for Digital Success
Questions and Answers
Our Presenters
Conrad Maskell
Citizen Portal Market Development
OLM Systems
20 years experience in Local Government with 10 years expertise in
portal development within social care and health
Andrew Chilvers,
Digital Editorial Director
Pavilion Publishing and Media
25 years experience of editorial/stakeholder engagement using
videos, blogs, podcasts, social media
The New
Digital
Landscape
Just over 8 in every 10 people in the UK have used the internet (85%)
Daily internet usage has doubled in last 6
years
2013
2007
of the over 55’s now bank online
of all internet access is through mobile
phones
Internet usage in the UK today
A new way of life…
This only reduces to 7 in every 10 people in the 65-74 age bracket
33%70%
Digital is essential, but
before you start…
Important strategic questions
How are you going to find out about and engage your
communities?
How are people currently getting information from you?
How are you going to engage with your partners?
How are you going to enable self service either now or in the
future?
Maybe the answer is a
Portal
What is a Portal?
A portal is not just something out of Star Trek
What is a Portal?
A portal is a enhanced website that allows you to:
Listen and engage with your communities
Provide information & advice
Run and monitor campaigns
Lower your cost through self-service
Tip 1:
Think about the users
Who are your users?
My Mum needs a
bit of help
I want to help
people in my ward surgery
Where can I get
some homecare
?
Can I get any
money to help? I’m a
housing worker and I
need…..
I’m lonely – what’s
going on in my area?
My Dad comes out of hospital
soon
My wife has dementia, is
there a support group?
How much should I pay for a home?
What users want from a portal
Search for local organisations and information
Informative and engaging content pages
Personalised information & signposting
Simple navigation
On-line forms
Account to save information
Feedback and share own experiences
Search
92% of users use search
The majority will want
local services information
But you also need to
cater for the
non-computer literate
Multiple routes to the same information
The best experiencefor all users
Tip 2:
Personalise the
experience
Tip 3:
Everywhere, every device
Everywhere, every device
You need a
solution that is
available 24hrs
a day, 7 days a
week
Responsive Design
Make sure
you are
Multi-
Device
Friendly
Live example for a Portal
Tip 4:
Content, Content, Content
Content: The Council
Needs to be able to update content easily
Understand your key words for search engines
Access to analytics to improve and optimise
Content: The User Experience
Be clear, concise and impactful
Watch your language
Integrate social media
10 levels of intimacy
A director’s helping hand – on video
Health managers talk to the community
Tweet videos directly to your network
Using social tools to get connected
So who’s talking about you online?
Is anyone listening?
Going mobile with your communications
Mobile blogging: anytime , anywhere
Using social tools in a crisis
Health and care – heart of the community
To recap: here are some tips
1. Make sure the portal is properly keyworded. Use wordtracker,
Google tools such as adwords or paid for tools such as SEOmoz.
2. Blogs are hugely important. Use them for thought leadership,
events and community issues written by senior managers, staff
or partners, such as MIND and Age Concern. This will help to
create sustainability.
3. Use videos and podcasts and set them up on channels.
4. Use the different social media tools and channels to push out
your thought leadership blogs and use them for conversations
with your community.
Questions and Answers
Please fill in the feedback form