Post on 10-May-2015
1.Facebook Algorithm
2.Audience
3.Engaging Content
4.Analysis
Creating A Facebook Content Strategy
Facebook Algorithm
Facebook Algorithm
U = Affinity Score = Relationship to YOU
W = Engagement (commenting, liking, sharing,
friending/fan, tagging, etc.)
D = Time (How long a post has been up, how many
people are still engaging, user login etc)
Facebook Audience
Facebook Audience
23 Minutes
Facebook Audience
46% of Facebook users are over the age of 45.
57% are Female 43% are Male
Facebook Audience
47% Make $50 - $99,000 Per Year33% Make $25-$49,000 Per Year
Engaging Content
GOAL
Post Engaging Content:
1. Comments by fans(Highest Edge Ranking)
2. Comments by fans friends and friends of friends
3. Likes
4. Shares
5. Tagging
Engaging Content
90% of your content should be photos
Engaging Content
• "Click 'like' if you're excited that we just released our iPad app."
• "Fill-in-the-blank: All I want for Christmas is ___. Our latest Christmas special is X."
• "Yes/No: I brushed my teeth last night. We just announed a new brand of
toothpaste."
• "On a scale of 1-10, I think Obama is a great president. Watch this video of our
CEO shaking hands with Obama."
Content only Examples
Social Butterfly Effect
Example of FacebookCover and Timeline
ConsistentDynamicInformationalEasy on the Eye
Analysis
Facebook Insights
• Likes = # of People that like your Fan Page
• Talking About = People talking about you (liking and commenting)
• Viral Reach = How many people say the post
• Friends of Friends = Number of People you can ultimately reach organically
• Determine Engagement Rate = # of people talking about / # of likes
• 10%-16% is the average engagement rate for businesses