Social and Digital MediaTools for Successful

Library Patron Engagement

Presenter

• Hon. Julio Tavarez, MPA– Principal, 3C Media, LLC– Councilman, City of

Paterson NJ• julio@3cmediallc.com• 862.262.8621

Please make sure your mobile device is ON!

Outline

1. Web Development2. I have a Facebook account!3. Email Marketing4. SMS – Short Message Service5. Listening to the Web6. After the smoke clears

Web Design & Development

http://www.cliftonpl.org/

Web Development Tools

Content Management Systems - CMS

I have a Facebook Account!!

More Complex than just Facebookhttp://www.netsoltech.com/blog/wp-content/uploads/2010/09/social-media-landscape.png

Have You Checked Out my WEB LOG?

http://en.wikipedia.org/wiki/Blog

http://en.wikipedia.org/wiki/List_of_blogs

ForumsThe original social networks

An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages.[1] They differ from chat rooms in that messages are at least temporarily archived.

http://en.wikipedia.org/wiki/Internet_forum

Be a Social Butterfly!Social Networking

http://en.wikipedia.org/wiki/List_of_social_networking_websites

A Little More About Facebook

• Several ways to share:– Profiles– Pages– Groups– Location– Events– Photos– Video– Email?

Share Links to Cool Info!Social Bookmarking

http://en.wikipedia.org/wiki/List_of_social_bookmarking_websites

Get Creative!Social Video Sharing

http://en.wikipedia.org/wiki/List_of_video_hosting_services

How r u doing 2day?Microblogging

http://en.wikipedia.org/wiki/Microblogging

I am at the New Jersey Library Trustee Institute!GeoSocial Networking

http://en.wikipedia.org/wiki/Geosocial_networking

Lets Meet up at the New Jersey Library Trustee Institute!

Face to Face Networking

The NEW-old-schoolsocial network!

You Have Got Mail!Email Marketing

• is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience.

http://en.wikipedia.org/wiki/Email_marketing

Email Marketing is NOT…

http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business

The CAN-SPAM Act

Email Marketing is…• Delivering professional

email communications…• …to an interested

audience…• …containing information

they find valuable.

Text Messages (SMS)

• Text messaging is one of the simplest ways to reach a constituent.

• It has several advantages such as:– Supported by all mobile

phones– Cost Effective– Schedule your messages to

go out immediately or in the future

– Send Messages to Groups or individually selected contacts

Text TAVAREZ to 313131

If a tree falls and nobody is there to hear

it, does it make it a sound?

Listen to the Web when you are not there!

Analytics

Analytics continued…

WordPress Stats

What is YOUR Klout Score?

Will begin including LinkedIn Data as well

Facebook Page Analytics

Why is Data Tracking

Important?

The Red ShirtPhenomenon

http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk

Analytics According to Captain Kirk

http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk

Crew of 45054 total deaths

= 13.7 % mortality rate

http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk

11% - Yellow shirt9% - Blue shirt79% - Red shirt

http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk

57.5%

http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk

42.5%

http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk

Interesting Fact:when Captain Kirk not only meets the local alien women,

but also starts a fight among alien locals. The combination of these events has led to the elimination of 4

crewmembers (3 red-shirts).http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk

57% Beaming Down42% On-Board Mayhem

http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk

http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk

The Knowing/Doing Gap

http://www.jiscinfonet.ac.uk/infokits/change-management/knowing-doing-gap

This condition appears when you know what needs to be done, you have what it takes to get it done, but for some reason this hasn't translated into the right sort of action.

Once you have engaged your patrons…

http://tscpl.org/catalog/mobile-app/

Lets not Forget Donations…

THANKYOU!