Post on 27-Jan-2015
description
So You’ve Talked To Some Usersby Laura Klein
Friday, August 30, 13
Well Done! What’s Next?
You Could...
Have a design brainstorm
Create some wireframes
Build a prototype
Friday, August 30, 13
But First....
Why not validate some assumptions?
Friday, August 30, 13
What’s An Assumption?
An assumption is something that you’re taking for granted.
You probably came up with a few while doing your customer development
interviews.
Friday, August 30, 13
So, How Do You Validate One?
Friday, August 30, 13
Demand Testing
• Landing Pages
• Email Campaigns
• Blogs
• Selling
• Ads
Friday, August 30, 13
A Few Nice Tools For Demand Testing
• Unbounce
• LaunchRock
• Strikingly
• Google AdWords
• Blogs - Wordpress, Tumblr, etc.
• MailChimp
• HubSpot
Friday, August 30, 13
Test For The Right Stuff
It’s not always demand you’re testing for.
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Other Sorts Of Testing
• Concierge
• Wizard of Oz
• Consulting
• Five Second Tests
Friday, August 30, 13
But What About Prototypes???
Prototypes will only help you determine the how usable and understandable your product is.
Which, to be fair, is really quite important.
Friday, August 30, 13
A Few Nice Tools For Making Prototypes
• Axure
• Balsamiq
• HTML/JavaScript/CSS
• Omnigraffle
• Like a million others...seriously, Google “Prototype Tools”
Friday, August 30, 13
A Few Nice Tools For Testing Prototypes
• UserTesting.com
• Join.me
• GoToMeeting
• WebEx
• Five Second Test (just for messaging)
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How About A Few Tips?
Friday, August 30, 13
Tip #1
Everything you learned in Customer Development is an assumption.
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Tip #2
Make sure you’re testing the riskiest assumption.
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Tip #3
Build the right tool for the type of test you’re doing.
Landing pages test DemandConcierge tests Process
Wizard of Oz tests ViabilityFive Second Tests test Messaging
etc.
Friday, August 30, 13
Tip #4
Ask Questions!
@laurakleinhttp://www.usersknow.com
laura@usersknow.comUX for Lean Startups
Friday, August 30, 13