So, you want to build a Bluetooth Low Energy device?

Post on 06-Jul-2015

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What does it take to build a BLE device? What are the trends emerging in this Internet of Things era? This short presentation summarizes key aspects with respect to your market and product development considerations. Shared with OneKind.Asia during a lunch time get-together. OneKind.Asia is an autonomous brand innovation company and a wholly-owned subsidiary of Ogilvy.

Transcript of So, you want to build a Bluetooth Low Energy device?

BLEBluetooth Low Energy, a.k.a. Bluetooth 4.0

(and other wireless technology applications)

ME

calvinx.com

@calvinchengx

ME

• Pre-uni, university days to 2005: Sports-crazed/full-

time kayaker - whitewater, canoepolo, sea trainer

• < 2007: Scientific freezer engineer/product team

lead

• 2007 - present: Software/tech consultant @ Odeon

& GrowthHackers.sg

• Jan 2014 - present: CTO/co-founder @

AlgoAccess.com

CONSUMERHealth & Fitness

Health & Fitness: General Health

CONSUMERHealth & Fitness: General Health

Health & Fitness: Multi-sports

Home Automation: Thermostat

Home Automation: Fire Alarm

WHY?

• Nobody likes wires

• “Smart” devices with sensors

• Passing on data to a “Smarter” device

• “What you cannot measure, you cannot improve”

• Data-driven Prediction Algorithms: Machine

Learning

HOW?

• Low cost chips, printed circuit boards

• Wifi and/or bluetooth capabilities

• Battery (lithium) powered or low voltage e.g. 5 volt

D.C.

• Re-designed bluetooth stack for low power: BLE

• Special stack for low power wifi: Zigbee

COMPARISON

IMPLICATIONS

• Low cost chips, printed circuit boards

• Wifi and/or bluetooth capabilities

• Battery (lithium) powered or low voltage e.g. 5 volt

D.C.

• Re-designed bluetooth stack for low power: BLE

• Special stack for low power wifi: Zigbee

ALGOACCESS

We build products that serve:

• Optician, Optometrists and Ophthalmologists

• Eye-care Consumers

OPTICAL PROFESSIONALSEye Health

OPTICAL PROFESSIONALSEye Health

CHALLENGES

• Machines: lensmeter, fundus, autorefractor,

keratometer

• Fragmented marketplace with many machine brands

• Optometry is an old field with standards

• BUT optometry data format has no existing

standards

• Established BLE profiles like Heart Rate Monitor

profile, Battery profile, Proximity profile

• No such standardized BLE profiles exist in eye-care

OPTICAL PROFESSIONALSEye Health

CHALLENGES

• Changing human behavior is non-trivial

• What’s in it for the Optometry professionals?

• What’s in it for the consumers?

TECH LIMITATIONS

• Fundus images require wifi

• iOS BLE has a 1.5 kbps throughput limitations

OPPORTUNITIES

http://www.stjobs.sg/career-resources/hr-

updates/growing-spore-medtech-industry-eyes-

region/a/140158

From next year, a trip to your optician could end up

saving your eyesight.

That is, if local start-up Algo Access has anything to

say about it. In December last year, the firm bought

licensing rights to one of the projects under the Agency

OPPORTUNITIES

• Computer vision algorithms and machine learning

on fundus images

• Disease prediction: Diabetic retinopathy, AMD (age-

related macular degeneration), Glaucoma, Non-

invasive coronary artery disease detection

OPPORTUNITIES

• Empowering the consumers to manage their health

• Vision test consumer apps on iOS etc

ME

calvinx.com

@calvinchengx