–So what’s this whole Knowledge Mobilization

thing anyway? KMb 101Michael Johnny, Manager

Knowledge Mobilization Unit

York University

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Overview

1. Knowledge Mobilization (KMb) 101 - What is KMb?

2. KMb at York and the intersections with literacy

3. KMb Strategy – How a plan could help you

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4

Working to Eradicate Bullying: Deb Pepler

Bullying is a relationship problem that may carry through adolescence and into adulthood in the form of aggression, sexual harassment, dating aggression, and substance use. Working on the determinants interventions and treatments for bullies and victims of bullying, Deb Pepler works with researchers, governments and NGOs to enhance awareness, build research capacity, assess bullying problems and promote evidence-based programs and effective policies across Canada.

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http://www.youtube.com/researchimpact#p/u/7/1IzYtrQq3zc

1. So what IS knowledge mobilization?

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Context – institutional knowledge mobilization services

Research Summaries

Research Translation Help Desk

Research Translation Help Desk

Research ForumsKM in AM

Research PartnershipsKMb Interns

Social Media

Exchange

(KE)

Knowledge Mobilization

partnerships CBR

co-production

Community Based Research

Producer

Push

(KT)

User

Pull

(KT)

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Portugal Cove, NL

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Partnerships - KMb throughout the Research Cycle

Evaluate

Plan

ExecuteDisseminate

ConsultationPartnershipsResearch forum

PopulationsClinical practiceIntervention studiesInternshipsResearcher exchange

Surveys, case studies, expert panelists

Wikis, blogsWeb siteTown hallTheatrePostersPolicy brief PSAPractice guidelinePopular pressSocial Marketing

public policy

professional practice

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KM Case Studies

1. LinDR and Literacy Council of York Simcoe (User Pull)

2. Ontario Literacy Coalition (KMb Interns, Co-Creation)

3. ResearchSnapshot (Producer Push)

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ResearchSnapshot (Producer Push)

http://www.youtube.com/researchimpact#p/u/12/JGXg-0U74aA

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http://www.yorku.ca/laps/flash/ee/2009/clients.html

Reaching in to the University (User Pull)

LinDR– Program Evaluation – Wraparound Durham (2007 request)– Contracted evaluation expertise

LCYS– Impact Analysis (2007 request)– Connected to Experiential Education– “allows us to do research we could not normally do”– results fed into LSP, LCP processes

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Graduate Student Internships (Co-creation)

http://www.researchimpact.ca/kmbinaction/SummerInternship

OLC seeking research to inform decision making:

– Sponsorship, social enterprise (funding models)

– Digital literacy strategy (expanding program/mandate for OLC)

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KNOWLEDGE BROKERS

National Vision for Knowledge Mobilization

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Acknowledgements

Adapted by research and development from:

Dr. Melanie Barwick

The Hospital for Sick Children, Toronto

and

Dr. Donna Lockett

KT ConsultantScientist Knowledge Translation Training, 2009

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KMb Research Project Planning Template

1. Identify Partners

2. Partner Engagement

3. KMb Expertise

4. Main Messages (for research projects)

5. Audiences - *

6. Goals - *

7. Methods - *

8. Process

9. Impact - *

10. Partners Role

11. Resources Required

12. Related Budget Items

13. Estimated Costs

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Step 1 – Research Partners

Researchers

Public / Consumers

Decision Makers (org, comm, govt)

Policy Makers (govt, comm)

Private Sector

Funding Body

Brokers Bits

York U Knowledge Brokers can help identify collaborators for a research project.

Leveraging the national network, we can help find research expertise from across Canada.

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Step 2 – Partner Engagement

Option A

- Initial – from conception to grave

Option B

- Early - After conception to grave

Option C

- End - Dissemination / Project End only

Option D

- Beyond the project (ongoing, extended)

Brokers Bits

What does the term ‘partner’ mean to you? Is your expectation clear and consistent with those you’re collaborating with?

Be explicit from the beginning. Meaningful engagement requires honest, respectful dialogue.

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Step 3 – KMb Expertise Needed?

Lots of options to consider:

• Researcher with KMb expertise

• Consultant with KMb expertise

• Knowledge Broker / Specialist

• Organizational KMb support

• KMb support within the partner organization

• Project Manager with KMb responsibility

Brokers Bits

So why a dedicated knowledge broker?

Sometimes, simply creating knowledge/products is not good enough.

Brokers can help move knowledge into action using an array of tools and activities, tailored to the needs of your audiences.

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Step 4 – Main Messages

What messages do you anticipate sharing?

• Briefly, what your research/project seeks to:

• You can consider this for multiple audiences

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Step 5 – KMb Audiences - *

What audiences will you target?

• Researchers

• Practitioners / Service Providers

• Public

• Media

• Consumers

• Decision Makers

• Policy makers

• Private Sector / Industry

• Other

Brokers Bits

This is an important element to consider.

Understanding your audience(s) will help shape the work you will do.

Not all audiences want to receive information the same way.

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Step 6 – KMb Goals - *

Are you seeking to:

Generate• Awareness• Interest• Practice change• Behaviour change• Policy Action

Impart• Knowledge• Tools

Inform• Research• Policy• Practice

Brokers Bits

Always consider the ethical and legal principles in your KMb efforts.

Consider goals for each audience group you’re engaging.

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Step 7 – KMb Methods - *

What KMb methods/activities will you use?

• Broker / KMb Specialist• Research Summaries• Website / IT• Multi stakeholder collaboration• Mass Media Campaign• Financial Intervention/Incentive• End-user Intervention• Performance Feedback• Capacity Building / Training• Peer Reviewed Publication• Social Media Tools• Others...

Brokers Bits

York has structured their activity into three streams:

People – capacity building, internships, and educational efforts

Spaces – creating space for people to meet and interact

Projects – user generated collaborative project

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Step 8 – KMb Process – when will KMb occur?

Option 1

Integrated KMb – researchers and research users will shape the research process (setting questions, methodology, tools, analysis, dissemination...)

Option 2

End of Grant KMb – KMb activities are employed once the project is completed

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Step 9 KMb Impact, behaviour, practice, policy, research - *

How will you evaluate impact?

• Reach Indicators• Copies Distributed• Copies Requested• # downloads, hits, visits• Media Exposure

• Usefulness Indicators• Satisfied With• Usefulness of• Changed Views• Gained Knowledge

• Use Indicators• # intend to use• # adapting the information• # using to inform policy/practice

• Partnership Indicators (#’s)

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Step 10 – Partners Roles

How will partners assist in developing, implementing or evaluating the KMb plan?

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Step 11 – Required Resources

What resources do you require?

• Human• Financial• IT• Web

• Leadership• Management• Workers• Board• Volunteer• Others

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Step 12/13 – Budget Items / Estimated Costs

Identify budget items related to your plan

• Knowledge Broker• Project Manager / KMb

Specialist• Clear Language Writer• Web development / IT• Travel• Workshops / Venue• Public Relations• Web 2.0 (social media)• Others

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Any questions?

Thank You!

Michael Johnnymjohnny@yorku.cahttp://www.researchimpact.ca