10 noteworthy social media campaigns in Russia and

Uzbekistan

International University of Japan

International University of JapanShadiev Z.

Marketing Strategy ClassProfessor: Adam Acar

1. ASUS – Use “How well do you know your friends” application and get points. Win one of

the ASUS products.

2. Megaskidka.uz – click “like” button and get coupon for 2000 sums (2 USD)

3. LG Uzbekistan – Continue the phrase “Life is good when…” and get more “likes”. Win hard disc drive from LG.

4. Beeline Uzbekistan – Be the first to answer the question about famous person and win special prize

5. Ucell – Participate in “Super Brain” competition and win one of the smartphones, cell

phones and wi-fi routers

6. Dove – send your photo and win digital photo camera

7. Carlsberg – Send a code number from the label and get a ticket to UEFA EURO 2012.

8. MAYBELINE – SEND YOUR PHOTO AND BECOME A STAR.

Become a star of the TV Ad

Conquer Times Square

Win a trip to New York

9. Ozon.ru – post your photo with a box of ozon.ru on our wall and get more votes. 20000 rubles is yours.

10. Sapato.ru – take a photo with our shoes or bags and post it on your

twitter. Get most re-tweets and win any shoes or bag that you like.

THANK YOU FOR YOUR ATTENTION!!!