Post on 25-Dec-2015
Snapping Your Way to Success with Instagram
Covered In This Video:
• What is Instagram?• Ways to use• Stats• Tour• How to connect Instagram to your BUSINESS
Facebook Page
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What is Instagram?
• Mobile app – iPhone, Android, Windows• Photo and video based (video is up to 15
seconds)• Transform photos with filters and editing
options • Social networking platform
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Ways to use
• Photo editing • Video recording/editing• Networking• Market research• Marketing & PR• Selling
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Stats• 300 million monthly active users; about 77 million in U.S.
(27% of U.S. population)• 20% of U.S. online adult females use Instagram; 15% of males• Estimated U.S. users by 2018 = 106.2 million• 41% of users are 16-24 years old• % of Canadian social network users that use Instagram daily:
55%• Photo generate 36% more likes than videos on Instagram• Instagram posts with faces were 38% more likely to receive
likes than ones without • In 2014 brands posted about 5.5 times per week• Instagram engagement is 15X Greater than Facebook!
©Crystal MediaSource: DMR and L2 Intelligence Report
Tour Time!
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Profile Pic
Username
Name
Bio/Description
Photo display option
Home
Take Photo/Video
Notifications
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Web address
Settings
Connections
Edit
Your profile
Posts of you (people tagged)
Map/Location
Filters
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• Not enough current research to show best, however no filter/normal has been a popular filter
• Consistency and branding
Filters - Consistency
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Web Use:
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Web Use:
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Web Use:
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Web Use: Badges
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Next up, the best of the best!
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