Post on 05-Dec-2014
description
FEATURES AND BUSINESS APPLICATIONS
Deloitte Top Technology Talent competition 2013
Business Plan – Snap it!
Florian Rhinow - Trinity College Dublin, MSc Networks and Distributed Systems
Pablo Porto - Trinity College Dublin, MSc Networks and Distributed Systems
Samuel Albanie - Trinity College Dublin, MSc Networks and Distributed Systems
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Some things catch our attention.
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Yet, everything has become fast-paced…
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… that we forget details …
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… or forget about it at all
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… do we need to wait for Google Glass
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… do we need to wait for Google Glass
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Snapit!
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Snapit!Solution
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Snap Posters directly into your Calendar…
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… or Invitations
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… or Events on Websites
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… or your favourite Rock Concert
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Rock Concert
But who is going aloneto a Rock Concert?
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Sharing
This is why sharing withSnap-It! is so easy… with just one-click
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Join your Friends
Friends join youin your next event …
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Join your Friends
… by subscribing to your channel.
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Snapit!Use Case
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Pablo goes to work by bus
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He sees a poster that interests him …
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… so he Snaps It!
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… and presses the share button
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… the event goes into Pablo’s calendar
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Sam checks what his friends are doing
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Sam snaps and shares Pablo’s event
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The event goes into Sam’s calendar
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Florian enjoys breakfast. He opens Snap It!
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Florian snaps Sam’s event
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The event goes into Florian’s calendar
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Snapit!Technology
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The Snap Function
Extraction of the Poster Information
• Optical Character Recognition• Tesseract
• QR-Codes• Phonegap-plugin:
BarcodeScanner
Creation of the Calendar Event
• Event Title• Biggest Font
• Calendar Date• Regular Expression
• Location• Natural Language Processing• Google Maps API
Transfer to Personal Calendar
• Google Calendar• Google Calendar API
• Outlook Calendar• Live Connect API
• Facebook Events• Graph API
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Smartphone Software
Back-end: Rest API
Django Rest
Framework
Front-end: Smartphone Application
HTML 5 JQuery PhoneGap
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Leveraging the cloud as we grow
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Snapit!Business
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Human ResourcesFl
oria
n Rh
inow
• BSc IT-Security, Ruhr-University Bochum
• Student MSc NDS, Trinity College Dublin
• Consulted one of Germany’s top 100 largest companies Pa
blo
Port
o • BSc Computer Science, University of Santiago
• Student MSc NDS, Trinity College Dublin
• Built Android applications for the Spanish bus system and for an online food delivery service Sa
m A
lban
ie • BSc Mathematic, University of Oxford
• Student MSc NDS, Trinity College Dublin
• Developed a Hotel Booking Real-time Service PAM
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Marketing: Target GroupPrimary Target Group:• 18-28• Technology interested smartphone user• Lives in UK/Ireland: London, Birmingham, Leeds, Glasgow,
Sheffield, Bradford, Edinburgh, Manchester; Dublin, Cork, Galway
Secondary Target Group:• English-Speaking/Worldwide
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Marketing: App UsersYear 1
Advertisements in App-Stores and other Apps
Social Component in the Application – Word of Mouth
Year 2
Advertisements in App-Stores and other Apps
Social Component in the Application – Word of Mouth
Year 3
Advertisements in App-Stores and other Apps
Social Component in the Application – Word of Mouth
PR Campaigns: Competitions in Universities - “Make your own
event”
Poster Campaigns in public transport facilities in bigger cities
Year 4
Advertisements in App-Stores and other Apps
Social Component in the Application – Word of Mouth
PR Campaigns: Competitions in Universities - “Make your own
event”
Poster Campaigns in public transport facilities in bigger cities
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Expenses
• Salaries: 1,000€ p. Month
• Servers: Cloud Computing Service◦ Amazon EC2
• Home Office
76.000€
Home OfficeFree
Server Costs10.000€
Marketing30.000€
Salaries36.000€
Expenses
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Business Model• Event managers push
promoted events into our dashboard• Event is shown to all users in
a specified region• Target Events:
◦ Concerts◦ Festivals◦ Night Clubs◦ Bar/Pub Specials◦ Opera/Musical
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Revenue• Event managers push
promoted events into our dashboard• Event is shown to all users in
a specified region• Target Events:
◦ Concerts◦ Festivals◦ Night Clubs◦ Bar/Pub Specials◦ Opera/Musical 43,800€
20𝑆𝑙𝑜𝑡𝑠×30€×20%×365𝐷𝑎𝑦𝑠
Utilization of Slots20%
Costs per DayAVG 30€
Up to 2 promoted Events shown in 10 Regions20 Slots
Revenue
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Financial ProjectionYear 1Revenue• 10 Regions• 20% Utilization of Slots
• 43,000€
Costs• 30.000€ for Marketing• 10.000€ for Server Costs
• 76,000€
Net-profit• -33,000€
Year 2Revenue• 20 Regions• 45% Utilization of Slots
• 197,000€
Costs• 100.000€ for Marketing• 15.000€ for Server Costs
• 115,000€
Net-profit• 82,000€
Year 3Revenue• 30 Regions• 60% Utilization of Slots
• 394,000€
Costs• 150.000€ for Marketing• 25.000 € for Server Costs
• 221,000€
Net-profit• 173,000€
Year 4Revenue• 40 Regions• 80% Utilization of Slots
• 700,000€
Costs• 200.000€ for Marketing• 30.000€ for Server Costs
• 276,000€
Net-profit• 424,000€
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Snapit!
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Snapit!Appendix
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Marketing: Event Managers
Year 1
Presence at networking events and conferences for event managers
Year 2
Presence at networking events and conferences for event managers
Advertisements in specialised event management magazines (event
industry news uk, etc. …)
Year 3
Presence at networking events and conferences for event managers
Advertisements in specialised event management magazines (event industry news uk, etc. …)
Direct mailing to event organisers
Year 4
Presence at networking events and conferences for event managers
Advertisements in specialised event management magazines (event industry news uk, etc. …)
Direct mailing to event organisers