Post on 27-Jan-2015
description
Who am I?
@theukseo
@theukseo
“A Good marketer never blames his tools”
SEO & SM Tools
SEO & SM Tools
@theukseo
Solve
• Help me solve a problem
Data
• Help me find information I don’t know
Efficiency
• Help me do my Job
@theukseo
SEO & SM ToolsSolve
I Received an “Unnatural Links” Message!
www.linkdetective.com
@theukseo
SEO & SM ToolsSolve
I Received an “Unnatural Links” Message!
@theukseo
SEO & SM ToolsSolve
I Received an “Unnatural Links” Message!
http://netpeak.net/software/netpeak-checker/
@theukseo
SEO & SM ToolsSolve
I Received an “Unnatural Links” Message!
@theukseo
SEO & SM ToolsSolve
I Received an “Unnatural Links” Message!
Your site Site one Site two0
10
20
30
40
50
60
70
80
Anchor Text Variations
No. of Brand anchor textNo. of keyword Anchor textNo. of Misc anchor texts
@theukseo
SEO & SM Tools
Find Link Prospects, Competitor Analysis, Social Connections?
Data
@theukseo
SEO & SM ToolsData
Find Link Prospects, Competitor Analysis, Social Connections?
@theukseo
SEO & SM ToolsData
Collect Data
• Download CSV of search queries from Social Mention
Categorise Data
• A Quick VLOOPUP can let you easily categorise data.
Create Pivot Table
• Quickly Compare your site against the competition
Visualise
@theukseo
SEO & SM ToolsData
Aggregator Micromedia Social bookmarkingtechmeme identica blogmarks
Blogs twitter deliciousblogcatalog Multimedia diggcocomment clipmarks netvibesgoogle_blog photobucket reddit
Forums pixsy stumbleuponboardreader plurk Social knowledge
Images News Wikipediaflickr ask Social Networkspicasaweb bing facebooksmugmug google_news linkedinwebshots prweb myspace
yahoo VideoYahoo News blip
google_videometacafetruveoyoutube
@theukseo
SEO & SM ToolsData
@theukseo
SEO & SM ToolsData
News
Social bookmarking
Video
Multimedia
Images
Social Networks
Micromedia
0 50 100 150 200 250
Your siteCompetitor 1Industry
No. of Mentions
Med
ium
@theukseo
SEO & SM ToolsData
fergusfishtreyandmeghancloudytags.com
theaquariusvieweprnetwork
susan9wesleyburgenTJ Formal.com
lindathiMissesDressy
johntmccracken
0 5 10 15 20 25 30 35 40
Top Influencers
Count
No. of Mentions
Use
r
@theukseo
SEO & SM ToolsData
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 310
50
100
150
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250
Timeline of Tweets
Count of IndustryCount of Competitor 1Count of Your site
Day in July 2012
No.
of
Menti
ons
What Major event happened here?
@theukseo
SEO & SM ToolsEfficiency
Save Time
Save Resource
Enhance Work
More Money
@theukseo
SEO & SM ToolsEfficiency
Microsoft SEO Tool Kit
1.Site Audit
2.Internal Linking
@theukseo
SEO & SM ToolsEfficiency
Site Audit - Basics
@theukseo
SEO & SM ToolsEfficiency
Duplicate Titles
@theukseo
SEO & SM ToolsEfficiency
Broken Links
@theukseo
SEO & SM ToolsEfficiency
Canonical URLs
Category Pages Archive Pages Contact forms Other paginated content
@theukseo
SEO & SM ToolsEfficiency
Internal Linking - Queries
@theukseo
SEO & SM ToolsEfficiency
Group by…
@theukseo
SEO & SM ToolsResources
Social Tools Social Mention – http://bit.ly/2QLVaT
Microsoft IIS Tool Kit Download - http://bit.ly/9DPtrj Distilled http://bit.ly/KWhfb2 SEO Gadget http://bit.ly/KFr7IQ
Analysis Tools: Link Detective – http://bit.ly/xwUWt5 Net Peak - http://bit.ly/kBxnXc
Link Tools Majestic SEO - http://bit.ly/DtBq3 Open Site Explorer - http://bit.ly/4DJvSL Ahrefs – http://bit.ly/iX3BXt
Other Tools of Interest Analytics Canvas - http://bit.ly/cTubgE
This Presentation http://bit.ly/JzOMcN
@theukseowww.seomad.com
Thank YouNeil Walker
http://bit.ly/JzOMcN