#SMiLELondon

Thomas Asger HansenHead of Global Working Culture & Social Business

@thomasasger

Martin Risgaard RasmussenCustomer Success Manager at Yammer @Risgaard

#SMiLELondon

@thomasasger

@Risgaard

#SMiLELondon

@thomasasger

@Risgaard

#SMiLELondon

PurposeMethodResults

#SMiLELondon

Technology

Enthusiasts

Visionaries

Pragmatists

Conservatives

Skeptics

Early Adopters

Early Majority

CHASM

First Wave Second Wave

Sources: Rogers (1962), Moore (1991), Sampson (2010)

#SMiLELondon

The mobile dimension

#SMiLELondon

Thomas Asger Hansen@thomasasger

Martin Risgaard Rasmussen@Risgaard

Rav DhaliwalDirector of Yammer Customer Success EMEA

@ravsterd

Q&A