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2010
SCHOOL OF MEDIA AND COMMUNICATION
SMC
PAN-AFRICAN UNIVERSITY
ProgrammeCalendar
ProgrammeCalendar
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W hile every effort has been made in thecompilation of this calendar to be asaccurate as possible with regards to the
schedule, it is still possible that somealterations could occur during the courseof the year. Besides, in addition to these
titles, others might be added. A ll changes will subsequently beannounced through routine mailing andadverts by the School.
Certificate
A certificate will be awarded to participants who attend
all the modules and fulfill all the requirements of the course.
All course fee covers all course materials, tea and lunch.
Course Fee
Venue
School of Media and Communication (SMC)
Pan-African University, Victoria Island Campus,
2 Ahmed Onibudo Street, Victoria Island, Lagos.
Further information on all SMC programmes and activities
can be obtained online @ www.smc.edu.ng
or by calling
Doris on 0805 812 7207, 01-896 7462
or Juliet on 0802 748 4615
or from our office at
School of Media and Communication (SMC)
Pan-African University, Victoria Island Campus,
2 Ahmed Onibudo Street, Victoria Island, Lagos.
Enquiries and Registration
GENERAL
INFORMATION
2010School of Media and Communication
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he School of Media and Communication has
evolved directly from the Centre for Media The vision of the School is to be internationallyTand Communication(CMC). The CMC was recognized as a prestigious institution offering highinstituted in 2006 by the Pan-African University quality education in communication and media; to
Council in recognition of the critical role of this be a reference point for research in Africa, and to be
sector in shaping societal values and cultural life. No a leading centre of learning globally. It is expected
less important, the contribution of the creative that the level and high standard of the School will
industries to economic growth and the GDP is influence positively all other faculties of its nature
gaining recognition as well. across the country and the African continent.
Specifically, the establishment of the School of
Media and Communication is informed by the Programmes at the SMC are broadly divided into
aspiration to train professionals in this area of two parts:
culture who would uphold the highest intellectual, (a) Academic Programmes
ethical and professional values that promote At the moment, the main academic programme is
creativity, critical knowledge, technical perfection, the MSC in Media and Communication. Future
social responsibility, and the spirit of enterprise. The developments in this area will obviously focus on
School's programmes will prepare students for undergraduate studies.
careers in the creative industries, in business
generally, and in various public and private domains. (b) Professional Programmes
Professional programmes exist in three forms,
namely, certificate courses, seminars, and
The primary goal of the School of Media and workshops.
Communication is the formation of media and
communication professionals, to enable them
pursue their calling to the service of human cultures
with a sense of creativity, skill, knowledge and
values.
We wish to contribute through our expertise to the
professional excellence of the creative industries in
our country and the continent of Africa.
Vision
Structure
Mission
About School of Media and Communication (SMC)
2
Shaping societal values and cultural life...
School of Media and Communication 2010 Calendar
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he Certificate in Media Enterprise (CME) is a
programme of SMC designed to equip participants
Twith the entrepreneurial spirit and leadership
ability required to turn a creative idea into a successful
business venture.
The programme will also help practitioners in the media
industry improve their management skills so that they
can effectively manage the growth of their enterprises.
CME is designed to run in modules spread out over four
months to provide participants with a critical overview
of how creative enterprises are run both locally and
globally.
This method gives participants the opportunity to
conduct audits on their newly acquired knowledge, try
them out in their organizations and bring feedback to the
class.
Programme Structure
Culture, Society & the MediaSelf Management Skills
Professional Ethics
Policies, Taxation and Regulations
Media Laws in Nigeria
Advanced Language Skills
Effective Corporate Communication
Leadership Strategies
Marketing and Advertising
Creativity and Innovation
Strategies for GrowthFinancial Management and Analysis
Creative Writing
Creative Design and New Media
Preparing a Business Plan
Modules
For Whom:
Duration:
Print and Electronic Media (Editors, Producers, Sub Editors)
Advertising Agencies (Directors, Account Managers)
Corporate Affairs ManagersFilm Industry (Producers, Directors)
Entrepreneurs in the Media and Communication Industry.
4 March - 26 June, 2010 (1st run
33 days spread across four Months
)
4 August - 20 November, 2010 (2nd run)
Dates:
Certificate in Media Enterprise (CME)
Fee:
N375,0000 (1st run)
N400,000 (2nd run)
School of Media and Communication 2010 Calendar
MTN COMMUNICATIONS
NIGERIA LIMITED
Are youready toextend yourreach?
The programme has given me the opportunity to acquire the
sk ills necessary to create an idea, market the product and
strategically position the product and service for optimal
visibility. It is a course every serious media practitioner should
attend.
Funke-Treasure Durodola,
Principal Presenter,
Federal Radio Corporation of N igeria
Testimonial
CERTIFICATE COURSE
3
C
ERTIFICATECOURSE
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Modules
School of Media and Communication 2010 Calendar
Testimonial
CERTIFICATE COURSE
5
How welldoes yourcreativedesignreveal yourintentions?
Creative Design and Digital Communication (CDDC)
he Certificate Course in Creative Design and Digital
Communication encompasses two aspects of
Tdesign - creativity and production. The main aim of
this course is to enhance participants' understanding of
the fundamentals of an effective visual communication
project, and optimize their creative skills through the use
of appropriate software for carefully crafted designs, page
compositions and digital products.
The course will include hands-on exercises by
participants. It will be complemented by lectures and
interactive sessions, and group/personal coaching
sessions. Participants will be expected to complete basic
design projects using desktop publishing software like
CorelDraw, Adobe Photoshop and DreamWeaver.
The course is organized in modules arranged into two
segments.
The Approach
For Whom:
- Graphic artists/designers
- Corporate affairs /public relations executives
- Creative directors
- Corporate development analysts
- Brand management officers/executives
- Information/communication officers
- Pre-press officers/executives
- Publication editors
12 days spread across two months
1 February 26 March, 2010 (1st run)
2 September - 28 October, 2010 (2nd run)
N150,000 per participant
Duration
Dates:
Course Fee
This course has in everyway imaginable awak ened my
creativity and launched my design ability. [It has opened up
for me] digital possibilities in the communication world of
D esign and Print M edia.
A tim ati Mudiaga Francisco,Graphic A rtist
Chevron N igeria L imited
Design Tools
CorelDraw
Adobe Photoshop
Adobe DreamWeaver
Design Theory
Creativity
Conceptualization
Ethics in Media and Communication
Theory and Practice of Digital CommunicationDesign Marketing
Self Management
Principles of design
Page layout
Use of colours
C
ERTIFICATECOURSE
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Modules
Fee:
N180,000 per participant
School of Media and Communication 2010 Calendar
he role of the media in fostering good governance
(transparency, accountability, prudence) within a
Tdemocratic market-oriented regime has long been
recognized in the developed world.
In the developing countries, and in Africa particularly, one
key obstacle to the performance of the media in this
respect is inadequate training in the requisites of business
and economic reporting.
Journalists need specialized skills to understand the
discourse of corporate governance, financial markets,
equity management, privatization, and a wide range of
macro and micro economic issues and business practices.
In one sense, the low capacity of media institutions in
Africa is to blame for the current situation.
To fill this gap, the School of Media and Communication of
the Pan-African University has designed the Business and
Economic Reporting course.
Objectives
- Provide training in business reporting to practicing
(and aspiring) journalists and radio/televisio reporters
- Optimize the competence in business knowledge and
analysis of reporters in Nigeria
- Optimize the technical communicative ability of
reporters in writing and speaking about business
- Improve the knowledge of reporters about the
business environment in Nigeria, Africa, and globally.
- Provide segmented, media-specific training in
business reporting for journalists, radio reporters/
television reporters and financial institutions
- Enhance capacity to work in teams
General Communication Skills
Business News and Features
Business and Professional Ethics
Business indicators and their methods of analysis
Financial Analysis
Analysis of Budget
Investment
Nigeria and the Global Business Environment
Practicum (Medium-specific for print, radio and tv.)Group Project (Off-site)
Self-Management for the Business Reporter
Duration:
10 days
For Whom- Business, economic and financial reporters
of rint edia, adio and TV
- Busi
p m r
ness and economic analysts of banks,
Stockbrokerage houses, investment firms, insurance
and micro finance companies
Business and Economic Reporting Course
CERTIFICATE COURSE
6
Date:
30 June - 27 August, 2010
C
ERTIFICATECOURSE
A 10 day course
organized by School of Mediaand Communication (SMC)
...to provide training
in business reporting
for practicing (and aspiring)
journalists, radio/ television reporters,
non-financial and economic
corporate ex ecutives...
Enquiries and Registration
Doris
0805 812 7207,
01-896 7462
Juliet
0802 748 4615
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7
Screen Writing for Film, Video and Television Course
he film industry in Nigeria has attracted a lot of
attention in the last two years due to its
Tphenomenal growth. Latest figures from UNESCO
place Nigeria second in global film production, ahead of
Hollywood but behind Bollywood. The films produced in
Nigeria are low budget films made in video format and
are produced at the rate of about 1,000 a year.
However, Nollywood, as the Nigerian film industry is
called, has received some negative criticism because of
the poor technical quality of many films and the excessive
focus on such themes as voodoo and witchcraft. Part of
the poor quality of the films is traceable to the
screenplay, with poorly developed stories, weak
storylines, shallow characterisation, and dependence on
over-blown effects. This screen writing course, focusing
on Nollywood, is intended to fill a vacuum and is a direct
response to industry needs.
The inclusion of screenwriting for television is aimed at
broadening the skill sets of participants, leading to
greater versatility on the part of the scriptwriters who are
otherwise dedicated to writing for film and video.
To provide training in screenwriting for film, video and
television. It aims above all to optimize the skills of
practitioners in the craft of writing original scripts with
coherent dialogue and narrative structure.
The course will have the structure of a workshop.
Classroom work will consist of screenings, lectures, peer-
reviews, reading assignments, editorial tasks,
workshops, discussions and practical tasks of writing.
Participants will be expected to review and analyze films
and film scripts. They will also be expected to produce
personal work in a retreat for review and treatment.
Objective
Structure and format
in collaboration with
GoldsmithsUNIVERSITY OF LONDON
COUNCILBRITISH
Supported By
Duration:
Dates:
20 days spread across four months
19 April - 26 June, 2010
For Whom
Practising and aspiring screenwriters.
N100,000 per participant.
Course Fee
An Introduction to Creative Writing for Screenplays
Introduction to the Elements of Story-telling
Plot Development
Character Development
Dialogue
Narrative Forms
Principles of Dramatic Writing
Screenplay Structure
Screenwriting for Television
Scripts and Production Practice
Editing the ScriptEthics and Self-Management for Writers
Modules
School of Media and Communication 2010 Calendar
A workshop to...optimize the
skills of
practitioners in
the craft of writing
original scripts...
C
ERTIFICATECOURSE
CERTIFICATE COURSE
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8
Advanced New Media Design and Production (ANMDP)
CERTIFICATE COURSE
his certificate course seeks to sharpen the creative
skills of participants and optimize their readiness
Tfor state-of-the-art production in the creative
industries. Through presentation of advanced concepts,
case studies and hands-on projects, the course equips
participants with in-depth knowledge and skills in digital
design and production across various industry sectors. In
line with proven previous knowledge, participants are
expected to specialize in one of three streams.
This course requires the foundation knowledge offered in
CDDC (see page 5) or equivalent. It also requires a
working knowledge of software tools relevant to the
specific area of interest. Participants may be required to
present a portfolio to demonstrate sufficiency in the skill
level.
This is 30-day programme spread over five months. There
will be generic modules in the first segment of the
programme consisting of conceptual and broad practical
training.
This will be followed by stream-focused modules in the
second segment.
- Advanced web technology, interactive and motion
graphics online
- Advanced animation, audio and visual special effects
(VFX and SFX)
- Advanced photography and print design
- Creative directors
- Senior Graphics designers and artists
- Photographers and photo editors
- Animation artists and producers
- Film and video producers/directors
- Web content editors/managers
- Senior Web designers
Prerequisite
Programme Structure
For Whom:
C
ERTIFICATECOURSE
Generic Modules
- Theory and practice of communication
- Conceptual perspectives on new media- New media and principles of design
- Visual communication and new media
- Sound engineering in the ICT age
- Production and workflow in print
and audio-visual media
- Ethics in (New) Media
Duration:
Dates:
30 days spread across five months
14 July - 8 December, 2010
N550,000 per participant.
Course Fee
...the course equips
participants with in-depth
knowledge and skills in
digital design and production
across various industry
sectors...
...Specifically, the establishment of the School of Media and Communication is
informed by the aspiration to train professionals in this area of culture whowould uphold the highest intellectual, ethical and professional values...
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9
CERTIFICATE COURSE
he certificate in Leadership and Governance in
Media and Communication (LEGOMECOM) is a
Thigh-value collaborative programme between the
School of Media and Communication and overseas
partners in industry and the academy. In concept the
programme rests on the new paradigm of the knowledge
economy; in this economy, the key factor in economic
production is human capital and the possession of skills
and competences.
Media has also moved away from the old paradigm; we
are now in the age of the new media . We can no longer
function in the old beaten path of technological
stagnation, low circulation figures, lack of audience
rating procedures, indifferent quality outputs, and
dubious ethics. Since it all stems from poor management
and inadequate governance skills, the best way to tackle
these challenges is from the top. That's what
LEGOMECOM is about.
The programme aims to assist chief executive officers
and directors to optimize their leadership skills in the
focus industry area of media and communication;
enhance their grasp of strategy; maximize their
command of innovations and trends in the field, and
assist them in the development of their visions and plans
to build equity and portfolios, and over all brand
performance.
Two important components of this course are (a) our
experts will spend consulting time (3 days) with you and
your staffers in critical needs areas; (b) you will also spend
a week-long training, observational and consulting time
with our partners in media establishments and
institutions in the UK. Core travel expenses are included
in the cost.
Chief Executive Officers and board level directors
Objectives
Programme Structure
For Whom
Leadership and Governance in Media and Communication
CERTIFICATECOURSE
Modules
- Leadership strategies and styles
- Communication in organizations
- Brand equity management and communication
- Corporate governance and Ethics
- Financial management tools and packages
- Business intelligence in the communications Industry
- Public policy and media
- Innovations in media and communication
Duration:
Dates:
25 days spread across four months
16 July - 11 December, 2010
N1.5 million per participant.
Course Fee
...The programme aims to
assist chief executiv e officers
and directors to optimize
their leadership skills in the
focus industry area of media
and communication...
Enquiries and Registration
Doris
0805 812 7207,
01-896 7462
Juliet
0802 748 4615
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10
Certificate Course in Broadcasting (CCB)
CERTIFICATE COURSE
he Nigerian Broadcasting Commission (NBC), and
the Nigerian Communications Commission by
Tincreasing the allocation of FM frequency bands to
interested operators, or awarding operating licenses for
private television have encouraged the proliferation of
FM radio stations and free-to-air television broadcasting
across the country. While this has allowed listeners and
viewers to have a variety of content, which is, in theory, a
good thing for a pluralistic society like Nigeria, the
proliferation of stations has created a fresh set of
challenges.
With several stations available but only a finite number of
broadcasters with the requisite presentation/news
production/programme production skills, not to mention
the dearth of good studio managers, the quality of
content on radio and television stations in Nigeria
fluctuates from the acceptable to the particularly
bad. This situation can only be remedied by training.
Investment in transmitting and studio equipment must
be matched with commensurate human capital
investment in the form of training and education of
broadcasters, producers, content developers, and studio
managers. The SMC Certificate in Broadcasting aims to
fulfil this critical need in the media industry.
This is a 20-day modular programme spread over three
months. Such a format enables participants to put their
newly acquired skills and competences into immediate
practice. Generic broadcast modules will be followed by
more practice-focused training in three streams, viz:
- Television
- Radio
- Internet
Radio and television presenters; radio/TV producers
Studio managers; content producers
Media marketers; online editors and managers
Programme Structure
For Whom:
C
ERTIFICATECOURSE
Generic Modules
- Presentation skills in audio and visual media
- Interview techniques in audio-visual media
- Audience analysis and broadcast practice
- New media: convergence principles & practices
- Production in broadcast media
- Programming and scheduling in the ICT age
- Broadcast news and features writing
- Media enterprise
- Marketing and sales today- Media ethics
- Concepts of media and communication
Duration:
Dates:
20 days spread across three months
19 April - 20 August, 2010
N400,000 per participant.
Course Fee
...the quality of content on
radio and television stations
in Nigeria fluctuates from the
acceptable to the
particularly bad...
Enquiries and Registration
Doris
0805 812 7207,
01-896 7462
Juliet
0802 748 4615
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11
Journalism and New Media
CERTIFICATE COURSE
ournalism as we know it is undergoing rapid
transformation. Rigid boundaries between media are
crumbling, giving way to flexible, converging,
Jinteractive practices across the board. No doubt technologyis at the heart of the changes. But from the professionalpoint of view the challenges thrown up go beyond technical
matters. The new journalist is a new type of professional:
multi-skilled, multi-tasking and savvy in the context of the
knowledge economy. But this new knowledge has to be built
on solid unchanging principles of journalism: an eye for
news, a critical, inquiring and investigative mind,
communicative audience-focused competence, ethics and
social responsibility. This certificate course addresses these
issues and sundry others using an innovative approach.
- To provide foundational professional education in
journalism
- To inculcate the creative art and technical craft of
journalism
- To impart scientific principles and methods in
journalism
- Impart skills and competencies in best practices in the
new journalism
This course particularly targets young professionals with no
satisfactory previous journalism training acceptable to the
NUJ, or those who are aiming to enter the profession. The
course is structured in a way that allows professionals to
combine work and training easily. Personal contact days are
reserved strictly for weekends, and the course relies
considerably on project work and exercises, using new
media platforms for delivery. Streaming is minimal however,
since the expected outcome is across-the-board
competence in best practice of news media.
- Professional journalists in all media
- All those who want to join the journalistic profession
Objective
Programme Structure
For Whom
C
ERTIFICATECOURSE
(Weekend Only)
Modules
- Introduction to theories of media
and communication
- Principles and practices of convergence
- Elements of news reporting and writing
- Sub-editing and presentation skills
- Interviewing and profiling
- Investigative journalism
- Specialization in news reporting
(Beat reporting)
- Reporting and writing for radio,
tv and internet
- News bulletin production for radio,
tv and internet
- Features writing and production in print,
radio and TV
- Newsroom management in a digital world
- Media law and ethics
Duration:
Dates:
20 days spread across four months
19 April - 7 August, 2010
N220,000 per participant.
Course Fee
...this new knowledge has
to be built on solid
unchanging principles of
journalism: an eye for news,
a critical, inquiring and
investigative mind,
communicative audience-
focused competence,ethics and social
responsibility...
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t is an open secret in the advertising industry that no
Nigerian agency has ever won a major international
Iaward for creativity. The CLIO, the CANNES, AD AGE,
etc have continuously eluded us. Among the creative
industries, advertising is unique in our country in this
respect. Is the attitude of the client enough to explain
this? Is business ownership structure sufficient to
account for it? How can this unfortunate situation be
rectified? What can we do to ensure that our creative
directors, our visualizers and copy writers are truly
creative in an international sense and can compete with
the best in the world on a regular basis?
This is the challenge that this workshop addresses in a
practical way.
The workshop will also provide participants with a rare
opportunity to study the management of creative skills as
well as provide a forum for exploring ethical issues in
creative advertising.
There is one core objective of this workshop, namely: to
sharpen the creative skills of middle to senior level
copywriters, visualizers and other creative artistes,
including radio/TV production executives, so that their
performance could be comparable to that of their
counterparts in Europe and America who win
international creative awards.
Objective
For whom
Art directors
Client service directors
Marketing directors
Directors in PR organizations and departments
Middle to senior copywriters, visualizers andgraphic artists
Radio/TV/film producers
Middle to senior brand/product/marketing
managers
Client service managers and executives
N185,000 per participant.
Course Fee
What is creativity in advertising
The role of creative strategy in advertising
Self-management for creative talents
How I do it live experience andDiscourse
Creating a great tv commercial
Producing a great tv commercial
Critique of 2008 LAIF print ads
Critique of CANNES 2008 print ads
Creating the great print ad(press or outdoor)
Media ethics
12
School of Media and Communication 2010 Calendar
Sharpening Advertising Creative Skills Workshop
Duration:
Dates:
4 days
5 - 8 July, 2010 (1st run)8 - 11 November, 2010 (2nd run)
Course Content
A four day w orkshop
organized by SMC ...to
ensure that our creativ e
directors, our visualizers
and copy writers are truly
creativ e in an international
sense and can compete with the
best in the world ....
W
ORKSHOP
WORKSHOP
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Creativity in Business Writing
usiness writing does not have to be boring,
obsessed with formats, or stiff in style. On the
Bcontrary it can be creative in its unique way. With
the new information and communication technologies,
business writing has become even more interesting. In
addition to acquiring the necessary ICT skills, a little
linguistic imagination should make business writing more
than a routine chore.
Imagination cannot be taught; using it in context
however requires development and training. On the
other hand, the internet, emails and various software
have radically transformed the way business writing and
communication are conducted.
This workshop addresses practically the twin concern of
making business writing more exciting and more
conformed to the new media of information and
communication.
The main objectives of this workshop are to:
- enhance participants' skill in business writing and
communication
- improve participants' application of new information
technologies to the processes of business writing and
communication
- sharpen participants' knowledge and use of current
available tools in business writing
- increase the research skills of participants in the
content areas of business writing
Objectives
For Whom
Administrative and personnel managers, company
executives/secretaries, executive assistants to CEOs,
business development executives/managers, customer
service executives, client service executives.
13
A Four day workshop
organized by SMC to address
...the twin concern of
making business writing more
exciting and more conformed
to the new media of
information and
communication...
Basic business formats: memos, letters,
and minutes offline and online
Writing and reading business proposals
and contracts
Business research: using available tools
Language skills in business writing
New technologies in office communications
and operations
Ethics and Etiquette in business communicationFee:
N150,000 per participant
Modules
School of Media and Communication 2010 Calendar
Duration:
Dates:
4 days
24 - 27 May, 2010 (1st run)
30 November - 3 December, 2010 (2nd run)
W
ORKSHOP
WORKSHOP
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15
Film Production Workshop
WORKSHOP
W
ORKSHOP
Programme Schedule
Day 1
- Introduction to photography
- Image composition in photography
- Basics of Lighting for photography
Day 2
- History of motion picture
- Relationship between the still, cine and video cameras
- Animation - the Zoetrope
Day 3
- Producing a story materials
- The Director's Responsibility
- The cameraman / camera angles and behind the scene crews- Micro phones and sound recording
- Lighting and illuminating subjects and objects
Day 4
- Components for telling a story
- Shooting the silent film
- Shooting a documentary film
- Lighting a documentary film
- Sound in a documentary film- natural sound, music and VOs
Day 5
- Shooting a feature movie- Scene by scene framing
- Working with actorsFee: N150,000 per participant
Duration: 5 days
he film production
workshop is for
Tpeople who want to
start producing projects
with the new exciting
digital video technology.
This is hands-on course
t h a t w i l l h e l p t h e m
recognize terms and
concepts associated with digital video production and
become familiar with the tools and techniques used in this
medium of movie production. Though targeted at beginners,
those that have had encounters with this medium of movie
production are set to gain immensely as team of experts in
film and video production, scholars and critics form the poolof instructors in the 5 day work shop.
This movie production workshop experience offers aspiring
filmmakers a chance to put their own vision on audio-visual
media. Participants will learn movie production starting with
still photography to silent filmmaking and then on to feature
productions. The workshop will comprise individual and
group tasks.
Video Movie Editing Workshop
WORKSHOP
In this 3 day workshop participants would learn to perform
basic editing functions such as: edit in the timeline, trim, set
markers, capture video and audio, apply transitions and
import/export media files. This course is designed for those
who want to learn to edit professional quality video using
Avid Express on Mac.
Programme Schedule
Day One
- Introduction to editing (linear and non-linear)- Composing photographic images to a story
- Preparing an EDL
- Knowing the editing machine and the software
- Understanding timeline and various storage media
devices
Day Two
- Digitising a story or a storage medium
- Sound and picture split editing
- Character generation and credits
- Scene transitions- dissolve, cut fade in and fade out- Special EFX
Day Three
- Editing a story -taskFee: To be confirmed
Duration:
Date:
3 days
To be confirmed
Date: 5 - 9 July, 2010
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16
Optimizing Corporate Communication Skills
he aim of the programme is to sharpen the skills of
corporate communication experts in both their
Tmajor functional areas and other seemingly less
important but necessary activities they are involved in.
The sessions will fill gaps observed from:
Dearth of functional reports
Improper delivery and presentation methods
Managing relationships wrongly that ostensibly leads
to brand erosion
To equip participants with the ability to be creative in
their thinking and communicate such thoughts
effectively through writing , reporting and
presentations.
To expound the positions of the different stakeholders
in participants' organizations and determine the
different strategies of communication.
To learn how to carry out research in communication,
and apply and use the best methods for planning and
programming.
To articulate the various mechanisms and control of
both the internal and external stakeholders.
In crises period, to learn how to manage issues,
communicate clearly to stakeholders and protect the
organizations' reputation.
To emphasize the need to improve oneself through
effective goal setting, time management and
enhanced interpersonal communication skills.
Learn to set a work-life balance targets.
- Corporate affairs managers, advertisers
and public relations practitioners.
- General/operations managers.
- External/internal communicators,
business development managers,
customer service executives.
Objectives:
For Whom
A Fiv e day seminar organized by
SMC to ...equip participants with
the ability to be creative in their
thinking and communicate such
thoughts effectively through
writing, reporting and
presentations....
Duration:
Dates:
5 days
10 - 14 May, 2010
23 - 27 November, 2010
N165,000 per participant.
Course Fee
Expected Outcome
At the end of the programme, participants will
be able to:Carry out research on events, activities,
etc and use the results and inference to
enhance the brand
Write reports, articles, speeches, press
releases etc.
Develop skills to make presentations and
keep audiences alert and focused.
Determine all the stakeholders in their
organizations and set key strategic
in communicating issues to
them effectively.Work out ways of managing the internal
public for desired outcome.
In crises, manage the parties involved
and communicate fact without being
manipulative of evasive.
Determine the best strategy that will
make business sense and contribute to
growth and development oforganizations.
Act more effectively in the use of their
time and develop better interpersonal
Be more ethical in handling all the
stakeholders
approaches
CSR
skills.
School of Media and Communication 2010 Calendar
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17
Communication Skills in Conflict Management
onflicts appear to be endemic to the human
condition. The nature and variety of conflicts are
Cvirtually innumerable, and their contexts
unpredictable. In the Nigerian and African situation,
sources of wealth have emerged as major arenas of
conflict. A prime example is the oil industry. This being so,
the human challenge is to turn its negative value into a
creative potential for growth and enhanced relationship
between peoples, institutions, and entities. For major
players in business and politics, there is an even more
immediate task: to manage the conflict and prevent its
eruption into carnage and catastrophe.
This seminar addresses the critical role of communication
in the management of conflict.
When conflict occurs, the first casualty is communication;
when conflict grows communication is impossible. To
manage or prevent conflict therefore, the major key is
communication.
Objectives
- To enhance participants' knowledge of the critical
role of communication in conflict Management
- To optimize the conflict management skills of
participants
- To develop strategic approaches to communication in
conflict situations
- To understand contextual elements in conflict
management
For Whom
- Directors and CEOs of business firms- Directors and CEOs of the oil industry
- Senior party officials
- Labour chiefs
- Senior government officials
N105,000 per participant.
Course Fee
Content
Differences leading to conflict
Typical contexts of conflict
Major causes of conflictsFocus on conflict in the oil industry:
causes and contexts
Human personality and the function of IQ
and EQ in shaping conflict
Door to negotiation:
tools in understanding the opposition
Integrative negotiation:
establishing trust and leadership
The role of communication in
conflict negotiation
The tools of communication in negotiation
Game play on conflict and communication
When conflictoccurs, the first
casualty is
communication
Duration:
Dates:
3 days
21 - 23 June, 2010
School of Media and Communication 2010 Calendar
S
EMINAR
SEMINAR
Enquiries and Registration
Doris
0805 812 7207,
01-896 7462
Juliet
0802 748 4615
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A Fiv e day seminar organized by
SMC to ...help participants
acquire proficiency in presentation
and public speaking skills...
N165,500 per participant.
Course Fee
aking presentations is usually a herculean task
for many people. Reactions to the prospect of
Mmaking a presentation could range from sheer
fear through anxiety attacks to even a partial loss of voice.
Regardless of the cost, some people prefer to avoid
presentations completely rather than face up to what they
see as a daunting challenge. The Creative Presentation
and Public Speaking seminar is aimed precisely at
overcoming such challenges. This 5 day seminar will help
participants acquire proficiency in presentation and
public speaking skills. They will develop skills in the
analysis, planning, researching and writing of
presentations. They will also learn to make a variety of
presentations including briefs, speeches of introduction
and pitches to clients.
- To become skilled at developing ideas
- To learn to convert creative thinking into writing for
the audience
- To know how to use language techniques to ensure
key messages are understood
- To learn how to plan and structure presentations for
maximum impact
- To learn self development in areas of:
- Nerve control and dealing with fears
- Comportment
- Building confidence
- Persuasive vocal style
- Use of body language to build rapport
- To know how to research and relate audience profile
to delivery style
- To acquire tools needed for presentation and to
develop a persuasive and impressive speaking style
Objectives:
For whom:
Executives and managers who make presentations but are
willing to improve their confidence and delivery skills. It is
also recommended for experienced presenters who
would like to fine-tune their style and add more clout and
conviction to their presentations.
18
Modules
Introduction to presentation
Mastering the speaking skills
Developing your presentation
Practice sessions, Presentations
and evaluation, feedback.
Creative Presentation and Public Speaking
School of Media and Communication 2010 Calendar
Duration:
Dates:
5 days
7 - 11 November
and 30 November - 4 December, 2010
S
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SEMINAR
...The vision of the School is to be internationally recogniz ed as a prestigious
institution offering high quality education in communication and media...
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19
School of Media and Communication 2010 Calendar
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Operational Business Strategies for Media Effectiveness
he dwindling fortunes of today's media and
marketing communication companies occasioned
Tby massive cuts in ad spend and poor copy sales
bring to fore the exigencies to creatively explore time-
tested strategies in order to expand their revenue base
and take the business to higher level of success. The print,
electronic, outdoor and the new media, as a matter of
survival, must harness all available revenue centers, if
they must stay relevant, independent and remain a true
watchdog of the society.
Yesterday's strategies and revenue-driven platforms are
now inadequate and require constant re-valuation,
repositioning and redirection, if any media/marketing
communication company worth its salt can survive in an
aggressively competitive industry. This workshop will
open to media and marketing communication
practitioners up-to-date business platforms that will
sharpen their competitive edge, strengthen existing
revenue centers and increase their chances for
sustainable growth as going concerns. It will feature
several case sessions in which booming enterprises will
share their success stories.
Objectives
Explore the business of content development and
marketing as a profitable venture for electronic media.
Expose participants to trends, innovations, technologies,
legislation, marketing and the strategic place of outdoor
media.
Equip participants with the techniques of running an
effective advert department as well as mirror some of the
inadequacies of conventional canvassing approaches and
explore new ways for reaching today's sophisticated
advertisers.
Take participants through the rudiments of media
ratings/buying and present effective mix of rating
elements that will guarantee optimal exposure of clients'
brands, thus achieving result-oriented campaigns.
Provide in-depth understanding of the basis, criteria and
business of sponsorship and collaboration as an essential
revenue center for driving media projects/events.
For Whom
- Media CEOs /directors /managers
- Advertising agencies (media heads)
- Media business development
managers
- Advert managers
- Special projects /supplement managers
in print and electronic media
- Public relations practitioners
- Media entrepreneurs
- Brand/marketing managers
- Corporate affairs managers
- Outdoor advertising regulators and managers
N90,000 per participant.
Course Fee
Duration:
Date:
3 days
15 - 17 February, 2010
This workshop is open to media
and marketing communication
practitioners to update business
platforms that w ill sharpen
their competitiv e edge...
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S
EMINAR
egotiation is defined as the process by which
parties to a dispute, a transaction, or an object
Nof mutual interest, interact in order to reach
accord. While negotiations occur in virtually all human
communicative contexts, in the world of business, where
they are a daily occurrence, their importance is
inestimable.
Whatever the psychological, socio-political or economic
factors at play in negotiations, the invariable element on
which their success or failure depends is communication.
To negotiate is to communicate.
The purpose of this seminar is to address this element
and provide participants with the communicative tools to
ensure a win-win situation in their business negotiations.
- To examine all the factors necessary in business
negotiations
- To impart communication skills in business
negotiations
- To inculcate the values necessary for a win-win
business negotiation
- To learn the art of establishing and carrying through a
game plan in business negotiations
- To explore the different strategies in business
negotiations and the communicative factors
involved in them
- To learn and cultivate successful negotiation styles
through details and techniques of communication
- Directors of financial administration
- General/senior managers of corporate organizations
- CEOs of medium level enterprises
- Marketing/relationship managers
- Procurement/logistics managers
Objectives
For Whom
A three day seminar organized by
SMC to ...prov ide participants
with the communicative tools to
ensure a win-win situation in
their business negotiations....
N105,000 per participant.
Course Fee
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School of Media and Communication 2010 Calendar
Communication in Business Negotiations
Duration:
3 days
Dates:
1 - 3 March, 2010
Outcomes
At the end of the seminar, participants will
come away with
- enhanced negotiation skills
- enhanced communicat ion sk il ls in
business negotiations
- tools and techniques in establishing a
negotiation game plan
- research skills required for successful
business negotiations
- the knowledge required to pursue
successful negotiations
SEMINAR
...T he primary goal of the School of Media and Communication is the
formation of media and communication professionals, to enable them pursue
their calling to the service of human cultures...
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he word is out: we can no longer continue media
practice the same old way, putting the honorable
Tcalling in such bad light among professional peers.
Leading news media firms globally are focusing more and
more on ethics, not just as a by word or an add-on to
other more important aspects of media practice, but as
central to holistic professional performance.
Some of the topmost media houses have ethics editors
and consultants to ensure compliance with standard
practice and professional codes of conduct. Simply put,
the true media professional is by definition an ethical
worker be they in the news or entertainment media or in
corporate communication. Where do we stand on the
matter in Nigeria, in Africa? How do we ensure best
practice?
This three-day seminar targets middle to senior
practitioners in all media houses in Nigeria and Africa,
including associations and councils, training institutions
and regulatory agencies.
The following are some of the issues addressed:
- Ethics as optimal professionalism in the media
industry
- Criteria of ethical decision-making and judgment
- Norms and principles of professional ethics in the
media
- Truth, objectivity, fairness and balance in news
production
- Trust and responsibility of media workers to all
stakeholders
- Privacy, decency and taste in news and entertainment
media
- Examining the codes of conduct of NUJ, Guild of
Editors, AAAN, APCON, BON, ITPAN, etc.
21
Ethics and Professionalism in the Media Industry
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SEMINAR
Duration:
Dates:
3 days
7 - 9 October, 2010
N100,000 per participant.
Course Fee
...the true media professional
is by definition an ethicalworker be they in the news or
entertainment media or in
corporate communication...
For Whom- Editors, associate editors, managing editors,
- Creative directors, client service directors
- Government regulators
It is ex pected that the level and high standard of the School of Media
and Communication will influence positively all other faculties of its
nature across the country and the A frican continent.
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Entertainment Marketing
23
S
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he advent of cable and private television, and the
rapid development of the home movie industry
Thave re-defined the entertainment industry in
Nigeria. The upsurge of the fashion industry and the
growth of the event management industry have also
added new dimensions to the entertainment business in
Nigeria. Many of the players in these emerging markets
are new and are driven by the technical aspects of the
business.
Marketing of these services is a new challenge that these
companies are facing. The developments in marketing
communication arising from technology convergence
and the emergence of new media products in Nigeria,
such as home video, have changed the face of marketing.
- To provide participants with a framework for
understanding key marketing issues facing
organizations in the entertainment industry.
- To understand the basis for the formulation of
marketing strategies for firms competing for
consumers' discretionary spending.
- To examine issues that cut across all types of
entertainment marketing, including promotion.
- To network with the players in the industry
- Producers of movies
- Television content providers
- TV and radio producers
- Chief marketing officers of
television and radio stations
- Sports marketers
- Event managers- Fashion designers and promoters
- Pageant organizers
- Movie theatre operators.
- Theme park managers and promoters
Objectives
For Whom:
Modules
- The Marketing Concept
and its application to the
Entertainment Industry
- Understanding customer needs
- Marketing Strategy Development
- Product development and Packaging
- Advertising and Promoting
Entertainment products/services
- Sponsorship and how to get it- Developing a winning Marketing Plan
- Self-Management
- Ethics in Entertainment Marketing
Duration:
Dates:
5 days
6 - 10 December, 2010
N150,000 per participant.
Course Fee
...The upsurge of the fashion
industry and the growth of the
ev ent m anagement industry hav e
also added new dimensions to the
entertainment business in
Nigeria...
Enquiries and Registration
Doris
0805 812 7207,
01-896 7462
Juliet
0802 748 4615
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Rethinking Community Relations Strategies in the Niger Delta
25
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he agitation and warfare waged by militants and
communities in the Niger Delta region of Nigeria is
Tnow widely acknowledged as one of the key
challenges facing both the government and the
corporate organizations with investments and
operational presence in the region. The regular deaths,
acts of vandalism and kidnappings and the disruptions of
business operations have created a climate of siege
which is highly unfavourable for business. While the
government has the responsibility to address the
constitutional, political and other juridical aspects of the
conflict, corporate organizations face a critical need to
rethink the strategies by which they communicate and
relate with the local communities in which they operate.
The main aim of this seminar is to generate the ideas and
modalities that could shape a new thinking in
communications and community relations by companies
operating in the Niger Delta region and elsewhere in
Nigeria.
Other objectives include:
- To discuss how companies may best function as
corporate citizens of the communities in which they
operate.
- To analyze and highlight community relations as an
important communicative strategy in corporate
operations
- To train and re-skill corporate executives and
community relations personnel on the changing
contexts and practice of community relations.
Company executives, directors of NDDC, special advisers
to governments, community relations personnel, local
government chairmen/counselors, community and
opinion leaders, heads of community-based
organizations, youth leaders, heads of women groups,
peace activists and media practitioners
Objectives
For Whom
Modules
- Understanding community relations: some
strategic issues.
- The role of communication in community
relations.
- Culture and cultural competence in
community relations.
- Rethinking corporate social responsibility
in volatile communities.- Communication and skills of negotiation in
conflict situations.
- Practical steps in building good faith and
trust relationship with the host community.
Duration:
Dates:
3 days
12 - 14 July, 2010
N150,000 per participant.
Course Fee
...The main aim of this seminar
is to generate the ideas and
modalities that could shape a new
thinking in communications and
community relations...
Enquiries and Registration
Doris
0805 812 7207,
01-896 7462
Juliet
0802 748 4615
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Communication Skills and Forensic Techniques for Lawyers
26
S
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IES
SEMINAR SERIES
erhaps no professional group depends on the
power of persuasive communication for their
Psuccess as much as legal practitioners do. As they
write, speak and function professionally, lawyers often
recognize that it is never enough to merely communicate
a message to someone; but that to succeed, the message
must have galactic impact on those who receive it. To
communicate effectively, the legal practitioner must
constantly learn the skills and art of professional
communication.
The main aim of this seminar is to train legal practitioners
on the critical forensic skills required to improve the
quality of their written and spoken advocacy.
Other objectives are:
- To h igh l ight the importance of exce l lent
communication skills to legal work.
- To re-skill participants on the elements and techniques
of argument and debate
- To train legal professionals on the art of effective
professional writing
- Legal practitioners
- Lawyers in ministries of justice
- EFCC operatives
- ICPC operatives
- Company secretaries
- Law school students
N120, 0000 (For Legal Practitioners)
N45, 0000 (For Law School Students).
Objective:
Target Participants:
Fee:
Modules include:
- The art and artifice of forensic oratory
- Language, drama and surprise in courtroom
communication
- Elements of effective argumentation
- Pitfalls to avoid in legal communication- The power of analogy in written legal
communication
- Practical techniques for effective advocacy
Duration:
Dates:
3 days
12 - 14 July, 2010
...The main aim of this
seminar is to train legal
practitioners on the critical
forensic skills required to
improve the quality of their
written and spoken
advocacy...
...W e (the School of Media and Communication) wish to contribute through
our ex pertise to the professional excellence of the creative industriesin our country and the continent of A frica...
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Film and Television Seminar series
27
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SEMINAR SERIES
Objectives of the series
Themes to be covered in the Series
For Whom
These seminars of the film production series aim topresent participants with various creative methods,
within the different film production processes, that will
enhance their talents and capacities for the industry.
Among the many avenues for carrying this out, the
seminars will attempt to expose participants to modern
trends and new ways of thinking in the global film
industry, particularly those that are widely expected to
provide the future for film production.
Relevant issues such as methods for award-winning
script-writing, new technologies for digital productionand best-of-class tools for editing and post-production
will be covered to further inform and educate
participants. Professionalism and the ethical dimensions
of film making are key elements behind every successful
film, and will be duly analyzed at various stages within the
series.
The seminars will be facilitated by seasoned industry
practitioners both within and outside the country who,
from their wealth of experience, will deliver topics from
different areas of the film making and production
process.
- Historical analyses of the development of the film
post-production process
- The role of technology in today's film industry
- The art of effective scriptwriting
- Issues of professionalism
- The woman's role in the film making process
- The role of film in nation building
- Marketing or distribution for breaking
into global markets
- Programme directors/analysts
- Operations managers
- Film producers and directors
- Actors/actresses
- Upcoming filmmakers
- Video editors, scriptwriters, movie critics and
enthusiasts
- Those who are passionate about quality in film
and television production
Duration for each seminar:
Dates:
2 days
To be confirmed
N100,000 per participant per seminar.
Course Fee
...These seminars of the film
production series aim to present
participants with v arious creative
methods, within the different film
production processes...
Enquiries and Registration
Doris
0805 812 7207,
01-896 7462
Juliet
0802 748 4615
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28
CONFERENCE
New media and the knowledge economy in Africa
he concept of the knowledge economy is more
than that of an economy based on knowledge. It a) Theoretical and Conceptual Issues on new media
Teven goes beyond the notion of the (economic) and knowledge economy
management of knowled ge and knowledg e - Definitions
production in culture and society. The conceptual shift - theories
resides in the re-evaluation of production value away - methodologies
from the traditional combination of raw materials- - research paradigms and traditions
machinery-capital, and towards greater emphasis on
human capital, its development and its contribution to b)Culture and the (Re)Production of Knowledge
the value chain. For us in the cultural industries, the in Africa
commanding role that ICT plays in the value chain - Endogenous/Indigenous knowledge systems
demands that we focus on new media as the platform - New media and archiving of cultural knowledge
of the knowledge economy. In real times, media are - Cultural Interfaces and dissonances in knowledge
not merely channels of communication, not mere production
tools, but prime assets in the (re)production of - Knowledge production in central and peripheral
knowledge. Thus they raise questions of skill-sets, societies
competence even of skilled producers and the future
direction of African economies and polities. c) Citizen Empowerment and new media
- E-Governance and democracy: framework for social
Against this background, this conference will address and economic empowerment
the place of new media and ICT in general in the - Political and Public communications and the new
production and reproduction of knowledge in Africa. media
- How well are the universities and training institutions - New media and Public policy in Africa
in Africa leveraging on the new media in knowledge - Social media, social enterprises and social critiques
production? in the new media
- What is the state of library and information systems in - ICT and Professionalism in public service delivery
our institutions in this regard?
- What are the policy options being pursued or d) Business and economic philosophies and practices
implementation strategies adopted by national - Market economies and moral economies in the new
governments to push forward the empowerment of media age
citizens through the new media platforms? - Marketing communications and the new media
- How do the new media advance democracy in Africa? - Business and financial intelligence in new media
- What impacts do the new media have on industrial - Research and Development in the ICT age
production, service delivery and workflow practices? - Intellectual property issues in the new media
It is expected that at the 2010 conference, the e) Tools and Technologies:
publication of select papers from the 2009 conference Educational networks, virtual universities
(Journalism and New Media Technologies in Africa) - Infrastructure of knowledge production:
will be launched. In 2010 the sub-themes have been research and the new media
organized along the lines below. The themes are - Education and e-competence :
provided only as suggestions. Scholars, industry preparing employable youths
experts and practitioners, policy makers and others - Library and information services in Africa today
who wish to organize special panels along themes - On virtual universities in Africa
other than those below should make proposals to the
organizers. Pan-African University, Ajah Campus
August 2010
Conference Sub-themes:
Venue:
Date:
Telephone: 01-4616170-2; 2711617-20
Email: info@smc.edu.ng
Website: www.smc.edu.ng
FURTHER INFORMATION
Aulika Agina (aagina@smc.edu.ng)
Tayo Akinyede (takinyede@smc.edu.ng)
Ijeoma Nwezeh (inwezeh@smc.edu.ng)
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School of Media and Communication (SMC),
Pan-African University,
2, Ahmed Onibudo Street,Victoria Island, Lagos.
SMC
PAN-AFRICAN UNIVERSITY
ocated at Victoria Island, in the heart of the
Lagos business district, learning is conductedLin classrooms and syndicate rooms equippedwith multimedia and internet facilities, which
enable students and faculty to access library andother learning resources world wide.
Studies
Our state-of-the-art radio studio is equipped with
the latest legacy equipment which serve as a
comprehensive teaching facility for students to
learn the art of radio production, editing,
presentation and related areas.
The film and video editing suite is of very high IT and Power
industry standard. The hardware and software In a modern educational setting such as the Pan-configurations are intended for professionals who African University, built on the principle of the most
seek to leverage their existing skills to match global up to date learning deliver y syst ems , IT
standards. infrastructure is fundamental. With adequate
servers, proxies and backups, running on the most
In-house print room facilities enable us to conduct user-friendly software, the network service is
news operations simulations, while our industry efficient and reliable. To ensure consistency and
partner, Silverbird Organization, provides us with uninterrupted service, our servers have been
ready access to television production facilities. located in a secure ex situ environment.
Library Document Room
The library has an almost limitless collection of To assist in the reproduction of materials, the school
electronic books, periodicals and reports, through has a well equipped room with modern integrated
EBSCO. Some hard copy materials are shelved; on facilities available to staff, faculty and students.
request, further materials may be made available.
Catering
Computer Laboratory The School has modern catering facilities which are
The school is also equipped with a 33-seater managed by professional and highly competent
computer laboratory, fully equipped with smart caterers. Both local and international cuisine, along
electronic board and internet access and a variety of with a variety of drinks, are provided in the
software and multimedia facilities available for cafeteria. There is also room for special dietary
students' use. requirements on health or religious grounds.
Facilities at the School of Media and Communication