Post on 16-Aug-2015
• Createyourhiringgameplan
• Establishyourcompanypresence
• Buildyourpipeline
• Contactcandidates
• Screen,interview,hire
• Createawinningprofile
• Stayinformed
• Establishyournetwork
• Buildyourbrand
PAG E 0 3
Personal Branding
•Establishyourcompanypresence
• Attractfollowers
• Buildyourcontentstream
• Engagewithfollowers
• Extendyourreach
• Createaprofilethatsells
• Getinformed
• Findtherightcontacts
• Engageleads
• Prepareforyourmeeting
PAG E 1 6
MarketingPAG E 3 1
SalesPAG E 4 3
Hiring
WhereprofessionalsgotodobusinessHow can LinkedIn help your business? Whetheryou’rejuststartingoutorhavebeenaroundformanyyears,LinkedIncanhelpyouaccesstherightpeopleontheworld’slargestprofessionalnetworktohavethesamehiring,marketing,andsellingopportunitiesasifyouwereaFortune500Company.
Where do I start? ThisbookwillhelpyoubreakdownLinkedInintofoundationalpiecesfocusedonpersonalbranding,marketing,selling,andhiring.Dependingwhereyou’reatinyourbusiness,jumprightintothesectionsthatbestfityourneeds.
Ready?Set.Go!
PERSonALBRAnDInGYourLinkedInidentitystartshere.
PersonalProfile
Products covered in this section:
PremiumSubscriptions
LinkedInGroups
✓
✓
✓
P E R SonA L B R AnD I nG
CREATEA WInnInGPRoFILE 1 o F 4
B EG I nn E R :
Tell your full story.
UsetheSummaryandExperiencesectionsofyourprofiletoshowcaseyourcareerandaccom-plishments.ThesesectionsarefoundationalandhelpestablishyourbrandonLinkedIn.
B EG I nn E R :
Put a face to your name.
Professionalheadshotsgeneratemoreprofileviewsanddrivehigheroverallengagement.Includingaphotoinyourprofilebringsittolifeandletspeopleknowyou’reforreal.
B E G I nn E R :
Create a punchy headline.
Yourheadlineisthefirstthingpeoplelookatonyour
LinkedInprofile.Trydescribingyourselfcreativelyinonelinetocapturepeople’sattention.
h e l p . l i n k e d i n . c om 5
P E R SonA L B R AnD I nG
CREATEA WInnInGPRoFILE 1 o F 4
I n T E Rm ED I AT E : Let your network speak for you.
Getendorsementsandrecommendationsfromcolleagues,employers,andcustomerswhocanspeakcrediblyaboutyourabilitiesandcontributions.Thiswillhelpcatchtheeyeofprospectivecustomersandclients.
I n T E Rm ED I AT E :
Showcase your work.
nothingshowsyourqualityofworktopotentialbusiness
contactsbetterthanrich,tangibleexamples.Upload
orlinktopreviouswork,suchasblogposts,presentations,images,andwebsites,and
givepeopleareasontoengagewithyou.
h e l p . l i n k e d i n . c om 6
P E R SonA L B R AnD I nG
CREATEA WInnInGPRoFILE 1 o F 4
ADvAnC ED :
Optimize your profile for search.
Getfound!AddwordsorphrasesthroughoutyourprofilethathighlightyourbestskillstoimproveyourvisibilityinLinkedInandGooglesearchresults.
A DvAnC ED : Create a unique URL.
ChooseapersonalizedURLtoimprovesearchengineoptimization(SEo)andmakeiteasyforpeopletofindyou.
ADvAnC ED : Link to the rest of your web presence.
maximizeopportunitiestoshowcaseyourworkexperiencebylinkingyourLinkedInProfiletoyourwebsites,blogs,andothersocialplatforms.
h e l p . l i n k e d i n . c om 7
To learn more about unique URLs, go to help.linkedin.com/app/answers/detail/a_id/87
P E R SonA L B R AnD I nG
STAYInFoRmED 2 o F 4
Stayinformedandchallengeyourcurrentthinkingby followingchannelsandthoughtleaders(Influencers)relevanttoyourindustryorspecialization.
B EG I nn E R : Follow relevant channels and Influencers.
Learndirectlyfromindustryleadersandbest-in-classbrandsbyfollowingcompaniesonLinkedIn,gettingtheirupdatesrightinyourfeed.
B EG I nn E R : Follow companies.
Lookforgroupsrelatingtoyourindustry,function,andcareerinterest—thenjoinafewtostayuptodateontrendingtopicsandnews.
B EG I nn E R : Find and join LinkedIn Groups.
h e l p . l i n k e d i n . c om 8
To learn more about channels and Influencers, go to www.linkedin.com/today/influencers
P E R SonA L B R AnD I nG
ESTABLIShYoURnETWoRk 3 o F 4
B EG I nn E R :
Connect with a broad range of contacts.
Buildyourinitialnetworkbyconnectingwithcolleagues,clients,friends,andfamily.Rememberthatbuildingoutyournetworkhelpsyouconnectnotonlywithwhoyouknow,butalsowhotheyknow.
I n T E Rm ED I AT E : Reach out to fellow alumni.
Broadenyournetworkbyconnectingwithmembersfromyouralmamater.UsingUniversityPages,quicklysortalumnibyfunction,location,andcurrentcompany,andfindcontactsthatwillhelpyouachieveyourbusinessgoals.
h e l p . l i n k e d i n . c om 9
Notable alumni
Who you know
51
4,820
Similar schools
Share something or ask a question...
Explore Careers of 228,521+ Alumni
General Information
Find your peers
I’m an alumnus here
Follow
Austin, Texas Area
University
P E R SonA L B R AnD I nG
ESTABLIShYoURnETWoRk 3 o F 4
I n T E Rm ED I AT E :
Search on LinkedIn.
RunaLinkedInpeoplesearchtofindcontactsthatmighthelpyouachieveyourbusinessgoals.Usekeywordsandsearchfilterslikelocationandindustrytoillustratethetypeofconnectionyou’relookingfor.
A DvAnC ED :
Narrow down your results.
Spendlesstimesearchingandmoretimeengaging—useadditionalPremiumsearchfilterssuchasfunction,yearsofexperience,andseniorityleveltoquicklyfindtherightbusinesscontact.
h e l p . l i n k e d i n . c om 10
P E R SonA L B R AnD I nG
ESTABLIShYoURnETWoRk 3 o F 4
ADvAnC ED : Message potential contacts outside your network.
messageanypotentialbusinesscontactonLinkedInusingInmail,aPremiumfeature.onaverage,theresponserateforInmailmessagesis3xhigherthanemail.Plus,ifyoudon’tgetaresponsetoyourInmailwithinsevendays,you’llreceiveanotherInmailcreditforfree.
ADvAnC ED :
Stay in touch.
keepinganactivelineofcommunicationwithyourcontactsiskeytomaintainingaqualitynetwork.UseLinkedInContactstosetremindersandfollowupwithbusinesscontactsoneday,oneweek,oronemonthdowntheroad.
h e l p . l i n k e d i n . c om 11
To learn more about LinkedIn Contacts, go to contacts.linkedin.com
P E R SonA L B R AnD I nG
BUILDYoURBRAnD 4 o F 4
B EG I nn E R :
Share updates with your network.
Passalonginterestingarticles,news,orvideosyoufindinformative.notonlywillyournetworkappreciategettingthisinformation,butthey’llstarttolooktoyouforexpertiseandinsights.
B EG I nn E R :
Like, comment, or share updates you enjoy.
TakinganactiononupdateskeepstheconversationgoingandhelpsspreadthatinformationacrossLinkedIn.Andremember,ifyoufounditinteresting,chancesareyournetworkwilltoo.
I n T E Rm ED I AT E :
Integrate your personal brand into updates.
Don’tbeshy.Promoteyouraccomplishments,bodiesofwork,andotheraccoladesthroughsharingonLinkedIn.Foreveryfourupdatescoveringnewsandtrends,trysharingapostpromotingyourpersonalbrand.
h e l p . l i n k e d i n . c om 12
P E R SonA L B R AnD I nG
BUILDYoURBRAnD 4 o F 4
I n T E Rm ED I AT E :
Get a deeper look at who’s viewing your profile.
WithWho’sviewedYourProfile,seethetypes,industries,andlocationsofmembersviewingyou,aswellaswhichkeywordsarebeingusedinLinkedInsearchtofindyou.Usethisinformationtofine-tuneyourprofile.
h e l p . l i n k e d i n . c om 13
P E R SonA L B R AnD I nG
BUILDYoURBRAnD 4 o F 4
UseLinkedInGroupsasapublicforumtodiscusstopicsandtrendswiththoughtleadersorexperts.Byprovidingknowledgeableinsights,youcanbuildarapportwithother topcontributorsandeventuallyestablishyourselfasone,too.
ADvAnC ED : Engage in LinkedIn Groups.
Usesuccessfulbusiness-orientedblogposts,articles,andupdatesfromyourothersocialplatformstocreateahigh-qualitystreamofpersonalupdates.
ADvAnC ED : Leverage existing content streams.
EmbedyourLinkedInprofileintoyouremailsignatureoraddyourpersonalizedprofileURLtoyourbusinesscard.Thisprovidesnewcontactswithaneasywaytolearnmoreaboutyou.
ADvAnC ED : Link to your personal communications.
Increaseexposureforyourpostsandstartaconversationaroundatopicbymentioningcompaniesorconnectionsinupdates.
ADvAnC ED : Start a dialogue.
h e l p . l i n k e d i n . c om 14
P E R SonA L B R AnD I nG
ChECkLIST
MonthlyCh EC k L I S T :
Reviewandupdateyourprofile,addingrichcontenttoshowcaseyourmostrecentwork.
Getrecommendedbycolleagues,customers,orbusinesspartners.
SetreminderstostayintouchwithimportantconnectionsusingLinkedInContacts,orgetintouchusingInmailandIntroductions.
DailyCh EC k L I S T :
Stayuptodateonindustry newsandinsightsusingLinkedInchannelsandInfluencersassources.
Buildyourreputationbypostingqualityupdates.
Weekly Ch EC k L I S T :
Connectwithnewandexistingbusinesscontacts.
ParticipateinLinkedInGroupdiscussionsrelevanttoyourindustryorfunction.
Reviewwho’sviewingyourprofiletoseeifyou’reattractingtherightaudience.
h e l p . l i n k e d i n . c om 15
H I R I N G
B u I l d y o u R p I p e l I N e 1 o f 5
mARkETInGGetyourcompany’snameoutthere,loudandclear.
H I R I N G
B u I l d y o u R p I p e l I N e 1 o f 5
mARkETInG Getyourcompany’snameoutthere,loudandclear.
CompanyPages
Products covered in this section:
LinkedInSponsoredUpdates
LinkedInGroups
LinkedInAds
✓
✓
✓
✓
mAR k E T I nG
ESTABLIShYoURComPAnYPRESEnCE 1 o F 5
B EG I nn E R :
Create a Company Page.
ACompanyPageisfoundationaltobuildingabrandpresenceonLinkedInandactsasaninformationhubforvisitorstolearnaboutyourcompany.Creatingapageiseasy:justaddyourcompanylogo,bannerimage,anddescriptiontogetstarted.
B EG I nn E R :
Make your page easy to find.
Addyourspecialties,websitelinks,andSEotermstomakeiteasierforpeopletofindyouinbothLinkedInandGooglesearches.
h e l p . l i n k e d i n . c om 18
To learn more about creating a Company Page, go to linkedin.com/company/add/show
mAR k E T I nG
ESTABLIShYoURComPAnYPRESEnCE 1 o F 5
I n T E Rm ED I AT E :
Showcase products and services.
highlightyourbusinessofferingsandgiveLinkedInmembersacompellingreasontofollowyou.CompanieswithacompleteProducts&Servicestabtendtohavetwiceasmanyfollowers.
I n T E Rm ED I AT E :
Link to the rest of your web presence.
Giveyourbrandmoreopportunitiestobefoundbytherightpeople—linkyourCompanyPagetoyourcompanywebsiteandothersocialplatforms.
h e l p . l i n k e d i n . c om 19
mAR k E T I nG
ATTRACTFoLLoWERS 2 o F 5
B EG I nn E R :
Engage your colleagues.
IncreaseyourCompanyPage’svisibilityonLinkedInbyencouragingfellowemployeestoaddtheircurrentpositionatyourcompanytotheirprofile.They’llthenbeautomaticallyfollowingyourCompanyPage.
h e l p . l i n k e d i n . c om 20
mAR k E T I nG
ATTRACTFoLLoWERS 2 o F 5
Findrelevantgroupstalkingaboutyourbrandorindustryandjointhemtoparticipateintheconversation,buildbrandawareness,andpromoteyourCompanyPage.Thiseffortwillhelpdrivetrafficandattentionbacktoyourpage.
I n T E Rm ED I AT E : Contribute in LinkedIn Groups.
makeiteasyforpeoplewhovisityourwebsitetofollowyourCompanyPagebyembeddinga“Follow”buttononsite.
developer.linkedin.com/plugins
ADvAnC ED : Add a Follow button to your website.
Existingcustomersandpartnerswilllikelyfollowyourpagewhenprompted.LinktoyourCompanyPageincompanycommunicationstocapturethisaudience—mentionyourpageinyourcompanyblogoremailnewsletters,orlinktoyourpageinemployeeemailsignatures.
ADvAnC ED : Integrate your Company Page into company communications.
h e l p . l i n k e d i n . c om 21
mAR k E T I nG
ATTRACTFoLLoWERS 2 o F 5
ADvAnC ED :
Track your follower audience.
UsetheAnalyticstabonyourCompanyPagetounderstandhowyourfollowercommunityisgrowingovertimeandwhatkindsofpeopleyou’rereaching.
h e l p . l i n k e d i n . c om 22
mAR k E T I nG
BUILDYoURConTEnTSTREAm 3 o F 5
B EG I nn E R : Identify and join LinkedIn Groups.
Findrelevantgroupstalkingaboutyourbrandorindustryandjointhemtobetterunderstandcustomerneedsandindustrytrends.ApplytheseinsightstotheCompanyUpdatesyouposttoengagefollowerswithreleveantcontent.
B E G I nn E R :
Follow channels and Influencers.
It’simportanttostayintheknow—followchannelsandthoughtleaders(Influencers)tocreateacuratedfeedofindustrynewsandinsightsthatcaninspireyourownCompanyUpdates.
h e l p . l i n k e d i n . c om 23
mAR k E T I nG
EnGAGEWIThFoLLoWERS 4 o F 5
B EG I nn E R : Post Company Updates.
ShowcaseyourexpertiseandbuildrelationshipswithfollowerswithCompanyUpdates.Sharearticles,companynews,industrytrends,andinsights.
B EG I nn E R :
Demonstrate value to followers.
Buildengagementandtrustwithastreamofrich,insightfulcontent.Foreverypostpromotingyourcompany,makesurefourpostsfocusonthoughtleadershiporindustrytrends.
I n T E Rm ED I AT E :
Post updates frequently.
onaverage,companiesthatpost20timesper
monthreachatleast60%oftheiruniqueaudience.Followaregularposting
scheduletodeveloprelationshipswithyourfollowers,drivebrand
loyalty,andbringaboutnewopportunities.
B EG I nn E R :
Encourage engagement with updates.
Promptcolleaguesandfollowerstotakeaction
onyourpost–everylike,comment,andshareincreasesyourreach
throughouttheLinkedInnetwork.
h e l p . l i n k e d i n . c om 24
mAR k E T I nG
EnGAGEWIThFoLLoWERS 4 o F 5
I n T E Rm ED I AT E :
Create a mix of content formats.
Richmediasuchasphotosandvideoisknowntoincreasebothcommentsandshares.Incorporatetheseformats—alongwithSlideSharepresentationsandlinkstoarticles—tomaximizeengagementwithyourposts.
I n T E Rm ED I AT E :
Monitor and refine Company Updates.
monitoryourCompanyUpdatereachandengagementnumberstoseewhat’sresonatingwithyouraudience.Testdays,times,topics,andformats,andadaptasyoulearn.
h e l p . l i n k e d i n . c om 25
mAR k E T I nG
EnGAGEWIThFoLLoWERS 4 o F 5
Usesuccessfulblogposts,articles,andupdatesfromyourothersocialplatformstocreateahigh-qualitystreamofLinkedInCompanyUpdates.
A DvAnC ED : Leverage existing content streams.
Engagewithfollowerswhocommentonyourupdatestohelpbuildloyalty,continuetheconversation,andfurtherestablishyourthoughtleadership.Peopleliketoknowthey’reheard!
ADvAnC ED : Dive into comments.
h e l p . l i n k e d i n . c om 26
mAR k E T I nG
ExTEnDYoURREACh 5 o F 5
I n T E Rm ED I AT E : Get recommended for your products and services.
memberscanwritereviewsonyourProducts&Servicestab.Drivefollowers,customers,andpartnerstowritereviews.ThesewillendupbeingpromotedthroughtheirrespectivenetworksandliveonyourProducts&Servicestab.
I n T E Rm ED I AT E :
Broadcast through employee networks.
PromptcolleaguestoshareyourCompanyPageupdates.notonlywillthisincreaseyourcompany’svisibilitytonewcustomersandpotentialhires,it’llalsohelpestablishacompanyculturewhereemployeesareengagedwithyourbrandandmission.
h e l p . l i n k e d i n . c om 27
mAR k E T I nG
ExTEnDYoURREACh 5 o F 5
ADvAnC ED : Sponsor your updates.
SponsoredUpdatesletyoureachbeyondyourfollowerbaseandtargetyourexactLinkedInaudiencetoraisebrandawareness,buildrelationships,anddrivequalityleads.SponsoredUpdatesappearinfeedsacrossdevices(smartphone,desktop,andtablet),givingyoumoreopportunitiestoreachthepeoplethatmatter.
To learn more about Sponsored Updates, go to marketing.linkedin.com
h e l p . l i n k e d i n . c om 28
Sponsored
Sponsored
Sponsored
mAR k E T I nG
ExTEnDYoURREACh 5 o F 5
ADvAnC ED : Drive performance with LinkedIn Ads.
TapintotheLinkedInnetworkandtargetpotentialcustomerswithLinkedInAds.Usecriterialikefunction,seniority,andindustrytoaccessyouridealaudience.
To learn more about LinkedIn Ads, go to linkedin.com/ads
h e l p . l i n k e d i n . c om 29
mAR k E T I nG
ChECkLIST
MonthlyCh EC k L I S T :
PromptnewemployeestolinktheirLinkedInprofilestoyourCompanyPage.
ReviewandupdateyourCompanyPagewithfreshimageryandinformationaboutyourcompany.
DailyCh EC k L I S T :
PostCompanyUpdatestoengagewithyourfollowersandtargetaudience.
InvitenewcustomersandbusinesscontactstofollowyourCompanyPage.
Weekly Ch EC k L I S T :
visityourCompanyPageanalyticstabtoseehowyourpageisperforming.Lookforindicatorsofwhatisresonatinganddrivingengagement.
Seeanupdatethathashighengagement?UseSponsoredUpdatestopromoteitbeyondyourfollowerbase.
visitLinkedInGroupsrelevanttoyourindustryandlookfortrendingtopicsanddiscussions–thiswillprovideideasonwhatyoucanpostasCompanyUpdates.
h e l p . l i n k e d i n . c om 30
H I R I N G
B u I l d y o u R p I p e l I N e 1 o f 5
SALESFindtherightpeople,findawayin,andclosethedeal.
H I R I N G
B u I l d y o u R p I p e l I N e 1 o f 5
SALES Findtherightpeople,findawayin,andclosethedeal.
PersonalProfile
Products covered in this section:
Salesnavigator
LinkedInGroups
✓
✓
✓
S A L E S
CREATEAPRoFILEThATSELLS 1 o F 5
B EG I nn E R :
Polish your personal profile.
Asyoureachouttoleadsandprospects,it’simportanttohaveaprofilethatspeakstoyourindustryexperienceandknowledge.Addaprofessionalphoto,descriptiveheadline,andsummaryofyourworkexperiencetoestablishyourcredibility.
h e l p . l i n k e d i n . c om 33
S A L E S
CREATEAPRoFILEThATSELLS 1 o F 5
I n T E Rm ED I AT E : Spotlight your offerings.
Bringyourworkandcompanytolifebyuploadingorlinkingtopresscoverage,companyblogposts,presentations,orwebsites.
I n T E Rm ED I AT E :
Let your network speak for you.
Arecommendationcangoalongwayinestablishingyourandyourcompany’sreputation.Getrecommendationsfrompartnersandclientswhocanspeakcrediblyaboutyourabilitiesandyourcompany’scontributiontotheirbusinesses.
h e l p . l i n k e d i n . c om 34
S A L E S
CREATEAPRoFILEThATSELLS 1 o F 5
B EG I nn E R :
Build your sales network.
Broadenyournetworkandincreasethechancesoffindingtherightdecisionmakerbyconnectingwithcolleaguesandbusinessassociates.
h e l p . l i n k e d i n . c om 35
S A L E S
GET InFoRmED 2 o F 5
B EG I nn E R :
Find and join LinkedIn Groups.
Joingroupsrelatingtoyourproductorserviceandtheindustryyou’retargetingtounderstandwhatpotentialcustomersaretalkingabout.
B EG I nn E R :
Follow channels and Influencers.
Stayuptodateonindustrynewsandtrendsandspeakwithauthorityaboutyourindustrybyfollowingchannelsandthoughtleaders(Influencers).
B E G I nn E R :
Follow competitor companies.
FollowCompanyPagestotrackhowcompetitorsarepositioningtheirsolutions.Thiswillhelpyoudifferentiatewhatyouhavetooffer.
h e l p . l i n k e d i n . c om 36
S A L E S
F InDThERIGhTConTACTS 3 o F 5
B EG I nn E R :
Identify leads on LinkedIn.
FinddecisionmakersatyourtargetaccountsbyrunningapeoplesearchonLinkedIn.WithSalesnavigator,focusontherightcontactsbyusingPremiumsearchfilterssuchasfunctionandyearsofexperience.
h e l p . l i n k e d i n . c om 37
S A L E S
F InDThERIGhTConTACTS 3 o F 5
B EG I nn E R :
Surface new prospects.
Don’thavealistofaccountstotarget?Buildapipelineofnewprospectswithacompanysearch,usingspecifickeywordsandsearchfilters.UseSalesnavigatortoaccessadditionalPremiumsearchfilterslikesenioritylevelandjobfunction,andquicklyidentifydecisionmakerstoengage.
h e l p . l i n k e d i n . c om 38
S A L E S
F InDThERIGhTConTACTS 3 o F 5
I n T E Rm ED I AT E :
Get more context.
WithSalesnavigator,getadeeperlookintoadecisionmaker’sLinkedInprofiletounderstandtheirrelationshipwiththecompanyandhowtheymightinfluenceasale.
h e l p . l i n k e d i n . c om 39
S A L E S
EnGAGELEADS 4 o F 5
To learn more about Sales Navigator and Premium features, go to lnkd.in/premiumselling
ADvAnC ED :
Message leads outside your network.
messageanyleadonLinkedInusingInmail,aPremiumfeature.onaverage,theresponserateforInmailmessagesis3xhigherthanemail.Plus,ifyoudon’tgetaresponsetoyourInmailwithinsevendays,you’llreceiveanotherInmailcreditforfree.
I n T E Rm ED I AT E :
Find the best path in.
AfteridentifyingdecisionmakerprofilesonLinkedIn,lookwithintheirnetworkformutualconnections.Theseconnectionscanbeveryinfluentialwhenreachingoutandmakingyourpitch.
I n T E Rm ED I AT E :
Get a warm introduction.
Afterfindingthebestpathin,leverageyournetworktogetintroducedthrough
mutualconnections.
h e l p . l i n k e d i n . c om 40
S A L E S
PREPAREFoR YoURmEETInG 5 o F 5
Leadinguptoyourmeeting,establishyourcredibilitybysharingrelevantindustrynewsandinsightsonLinkedIn.
I n T E Rm ED I AT E : Establish credibility.
Socialproofcanmakeallthedifferencewhentryingtosealthedeal.FlexyourLinkedInnetworkandpromptmutualconnectionstogivearecommendationonyourCompanyPageorpersonalprofile.
A DvAnC ED : Activate your advocates.
Reachingoutafteraninitialmeetingcanmakeallthedifferenceinconvertingaleadtoanaccount.UseLinkedInContactstosetremindersforfollowingup,whichcanbeaccessedbyclickingthe“star”iconbelowacontact’sprofilepicture.
A DvAnC ED : Schedule your follow-up.
makealastingimpressionafteryourmeetingwithafollow-uponLinkedIn.Invitepeopletoconnectorshareindustrynews.
ADvAnC ED : Continue the conversation.
h e l p . l i n k e d i n . c om 41
To learn more about LinkedIn Contacts, go to contacts.linkedin.com
S A L E S
ChECkLIST
MonthlyCh EC k L I S T :
Promptcustomersseeingsuccesswithyourservicestoprovidearecommendation.
Connectnewcolleaguesto yourCompanyPagetoextendyourreach.
keepyourprofileuptodatewithrichcontentshowcasingyourlatestaccomplishments.
DailyCh EC k L I S T :
CreateandexperimentwithLinkedInsearchestosurfaceaccountleadsandnewprospects.
Prepareforyourdailymeetingsbylookingattheprofilesofpeopleyou’remeetingwith,andfindingnewwaystoengage.
Findopportunitiestosayhellobyscanningyournetworkforimportanteventslikejobchangesandcompanynews.
Weekly Ch EC k L I S T :
ReachouttonewleadsandprospectswithInmail,orgetintroduced.
Connectwithexistingleads tonurtureyourrelationship withthem.
SetreminderstoreachbackouttoactiveopportunitiesusingLinkedInContacts.
Sharegreatindustrynewsandcontentthatyoufindonlinetobuildyourreputationandspark aconversation.
h e l p . l i n k e d i n . c om 42
H I R I N G
B u I l d y o u R p I p e l I N e 1 o f 5
hIRInG Findtherighttalentthatwilldriveyourbusinessforward.
H I R I N G
B u I l d y o u R p I p e l I N e 1 o f 5
hIRInG Findtherighttalentthatwilldriveyourbusinessforward.
PersonalProfile
Products covered in this section:
RecruiterLite
LinkedInGroups
LinkedInJobs
✓
✓
✓
✓
h I R I nG
CREATEYoURhIRInGGAmEPLAn 1 o F 5
Beforeyoubeginhiring,thinkaboutwhat’simportanttoyourcompany.Isitculture,mission,workingenvironment,orasenseofregionalidentity?Thiswillhelpbothyouandpotentialcandidatestoassessafitearlyon.
B EG I nn E R : Develop a clear employee value prop.
Whenlookingtofillanunfamiliarrole,makesureyoudoyourhomework.UseLinkedInsearchtoscopeoutpeoplewhoalreadyholdthistypeofposition.Usethisinteltobuildyourjobdescription.
B EG I nn E R : Research your role.
hiringexperiencedpeoplecanhelpguaranteeaqualityteam,butdevelopingyourentry-levelhirescouldyieldgreatresults.UseLinkedInsearchfilterstoexplorebothoptionsandtakenoteoflocaltalentthatmightcomefromanearbyuniversity.
B EG I nn E R : Consider developing entry-level talent.
RunapreliminaryLinkedInsearchtogetafeelfortheavailabilityofcandidatesfittingyourcriteria.knowingwhetherthereare100or10,000profilesthatmeetyourneedscanshapeyourrecruitingstrategy.
B EG I nn E R : Size up the market.
h e l p . l i n k e d i n . c om 45
h I R I nG
ESTABLIShYoURComPAnYPRESEnCE 2 o F 5
B EG I nn E R :
Learn from LinkedIn Groups.
Findgroupsrelevanttotheroleyou’refillingtolearnmoreaboutthespecificskillsandexperiencethatmakeanidealcandidate.
B EG I nn E R :
Create a profile that attracts talent.
WhensearchingfortalentonLinkedIn,providecandidateswithaglimpseintoyourcompany’svaluesandculturebycreatingarichprofilewithaprofessionalphoto,descriptiveheadline,andsummaryofyourwork.
B EG I nn E R :
Connect with talent.
Findandconnectwithcolleagues,friends,andfellowalumnionLinkedIntomaximizeyourpersonalnetworkandincreasethechancesoffindingacandidatethroughpeopleyouknow.
h e l p . l i n k e d i n . c om 46
h I R I nG
ESTABLIShYoURComPAnYPRESEnCE 2 o F 5
I n T E Rm ED I AT E : Make it easy for talent to find you.
TheCompanyPageisfoundationaltobuildingatalentbrandonLinkedInandactsasaninformationhubforpotentialhirestolearnaboutyourcompany.Creatingapageiseasy:justaddacompanylogo,bannerimage,anddescriptiontogetstarted.
I n T E Rm ED I AT E :
Leverage your team.
Extendthereachofyoursearchesandjobpostson
LinkedIn–accessemployeenetworksbyencouraging
colleaguestoaddtheircurrentpositionatyour
companytotheirprofiles.
h e l p . l i n k e d i n . c om 47
To learn more about creating a Company Page, go to linkedin.com/company/add/show
h I R I nG
SEARChFoR CAnDIDATES3oF 5
B EG I nn E R :
Search on LinkedIn.
Afteridentifyingthespecificskillsandexperiencenecessaryforarole,conductafreepeoplesearch.Besuretousespecifickeywords–e.g.,“hTmL”foradeveloperproficientinhTmL.
I n T E Rm ED I AT E : Narrow down your results.
UseLinkedInsearchfilterslikelocation,industry,andcurrentcompanytohoneinonyourtargetcandidates.WithRecruiterLite,accessadditionalfilterssuchasfunctionandsenioritylevel.
I n T E Rm ED I AT E :
Save your searches for automatic updates.
Savethesearchesandfiltersyou’vebuilttofindidealcandidates,andget
notificationswhennewresultscomein.Thiscan
beveryhelpfulwhenhiringforthesamerole
onanongoingbasis.
I n T E Rm ED I AT E :
Access your 3rd degree network.
Ifyou’reunabletofindqualifiedcandidates
throughyourpersonalandcompanynetworks,
broadenyourfocusandtapintoyour3rddegreenetworkwith
RecruiterLite.
h e l p . l i n k e d i n . c om 48
h I R I nG
SEARChFoRCAnDIDATES 3 o F 5
I n T E Rm ED I AT E : Engage in LinkedIn Groups.
Identifyactivemembersintargetgroupswhofityourhiringcriteria,andstartaconversationbycommentingontheirpostsorreachingouttothemdirectly.
h e l p . l i n k e d i n . c om 49
h I R I nG
SEARChFoRCAnDIDATES3oF 5
ADvAnC ED :
Keep track of potential candidates.
StayorganizedbytaggingLinkedInmemberswhofityourhiringcriteriausingLinkedInContacts.
A DvAnC ED :
View full candidate profiles.
WithRecruiterLite,getanexpandedlookintoprofilesofcandidatesoutsideyournetwork.viewtheirworkexperience,skillsandexpertise,andconnectionstoseeifthey’dbeagoodfitfortherole.
A DvAnC ED :
Create and manage your shortlist.
hiringformultipleroles?UseRecruiterLiteProjects
tobuildalistoftopcandidatesforeachofyouropenpositions.
I n T E Rm ED I AT E :
Find people with similar skills.
QuicklyidentifyLinkedInmembersthatclosely
matchyourtopcandidateattributesusingthe“People
SimilarTo”sectiononanidealhire’sprofilepage.
To learn more about LinkedIn Hiring Solutions, visit lnkd.in/premiumhiring
h e l p . l i n k e d i n . c om 50
h I R I nG
SEARChFoRCAnDIDATES 3 o F 5
ADvAnC ED :
Message candidates outside your network.
WithRecruiterLite,youcanmessageanycandidateonLinkedInusingInmail.onav-erage,Inmailgetsaresponserate3xhigherthanthatofemail.Plus,ifyoudon’tgetaresponsetoyourInmailwithinsevendays,you’llreceiveanotherInmailcreditforfree.
I n T E Rm ED I AT E :
Show you’re being selective.
Whenyoureachout,usesectionsoftheirprofilelikeSkills&Expertisetoidentifyandhighlightthespecificskillsthatmakethemanappealingcandidate.
I n T E Rm ED I AT E :
Get a warm introduction.
AfteridentifyingpotentialcandidatesonLinkedIn,
leverageyournetworkandgetintroducedthrough
mutualconnections.
h e l p . l i n k e d i n . c om 51
h I R I nG
PoSTAJoB onLInkEDIn 4 o F 5
ADvAnC ED : Atract relevant candidates with LinkedIn Jobs.
AdvertiseyouropenpositiontotheLinkedIntalentpoolwithajobpost.Usingyourjobdescription,LinkedInactivelydisplaysyourjobtoLinkedInmemberswhobestmatchyourhiringcriteria,drivinghigh-qualityandrelevantapplicants.
To learn more about LinkedIn Jobs, visit lnkd.in/aboutjobs
h e l p . l i n k e d i n . c om 52
h I R I nG
PoSTAJoB onLInkEDIn 4 o F 5
ADvAnC ED : Reach out to profile matches.
Ifyoupostajob,LinkedInJobswillinstantlysearchthenetworkforupto24memberswhobestmatchyourrequirements.Althoughthesemembershavenotappliedtoyourjob,youcancontactthemdirectlyusingthefiveInmailcreditsthatareincludedwithaLinkedInjobpost.
h e l p . l i n k e d i n . c om 53
h I R I nG
SCREEn, InTERvIEW,hIRE 5 o F 5
Reachouttomutualconnections,suchasalumniorformeremployees,toassessacandidate’sstrengths.
I n T E Rm ED I AT E : Do your homework.
Reachingouttocandidatesthroughouttheinterviewprocesscanmakeallthedifferenceinconvertinganinterestedcandidateintoahire.UseLinkedInContactstosetreminderstofollowupwithcandidatesoneday,oneweek,oronemonthdowntheroad.
ADvAnC ED : Schedule your follow-up.
keeptabsonyourqualitycandidatesduringtheinterviewprocess.UseRecruiterLitetotracknotes,messages,andactivityhistoryforeverycandidate.
ADvAnC ED : Manage your candidate pipeline.
h e l p . l i n k e d i n . c om 54
h I R I nG
ChECkLIST
MonthlyCh EC k L I S T :
Evaluateupcominghiringneedswithyourteam.
PostopenpositionsastheneedarisesusingLinkedInJobs.
StayintouchwithexistingandpotentialcandidatesusingContactsandRecruiterLite.
CommunicateopenpositionstoemployeesandencouragethemtosharewiththeirLinkedInnetworks.
DailyCh EC k L I S T :
Checksavedsearchresultsandidentifyinterestingnewcandidates.
organizenewandexistingcandidateswithContactsandRecruiterLite.
Respondtoanyalertsandremindersthatyouhavesettofollowupwithcandidates.
RespondtoanycandidateInmailmessagesorjobapplicationsyoureceivefromcandidates.
Weekly Ch EC k L I S T :
Createanditerateonadvancedsearchestosurfacetopcandidatesyoumaynothavenoticedbefore.
Savenewsearchestoreceiveautomatedalertswhennewcandidatessurface.
Connectwithexistingcandidatestocreateaqualityinterview/hiringexperience.
PromotecareeropportunitiestofollowersofyourCompanyPage.
h e l p . l i n k e d i n . c om 55
H I R I N G
B u I l d y o u R p I p e l I N e 1 o f 5
Readytogetstarted?Great!
Didyoufindtheinformationinthisguidehelpful?Shareyourcommentsatsmb@linkedin.com.