Small strategy… Big resultsBDC Internet ConsultingSeptember 29th , 2014

use the Internet82%

Canadians are online

sell online17%

SMEs are not online

How B2B customers research business purchases

Source: Google/Compete, 2012

3 stages of SME digital maturity

> Initial online presence

> Not search optimized

> Not mobile optimized

STAGE 1 – early adoption> No social strategy

> Poor representation of their brand

3 stages of SME digital maturity

> Fast in every way

> Mobile responsive

> Optimized search relevancy

> Easy management

> Positive brand experience

> Built to foster social engagement

> Open source

> Established analytic process

STAGE 2 – 2nd Generation

3 stages of SME digital maturity

STAGE 3… the Holy Grail!> Omnichannel customer experience

> Integrated into backoffice tools

> Thought leadership content

> Digital presence influenced by customers and users

> Crowd sourced products and services enhancements

> An Internet marketing approach focussed on developing results to help you grow your business quickly

??? RESULTS ???

COMPLEX STRATEGIES

MANAGEABLE STRATEGIES

$$$ RESULTS $$$

BDC Digital Marketing FrameworkBDC Digital Marketing Framework

BEFORE1AFTER1

AFTER1

> 30% increase in traffic

> 120% increase in customer engagement

> Close rate of 2-3 deals per month based on online marketing tactics

BEFORE1AFTER1

AFTER1

> $500k+ in new revenue from online presence

> June - August 2014 is SOLD OUT

“I know half of my marketing dollars are wasted I just don’t know which half.”

Thank you bdc.ca

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Ravi Dindayal

BDC Entrepreneur