Post on 14-Aug-2015
Service Measures
On-Brand ServiceOn-Brand Marketing
Financial Measures
Balanced Scorecard–Reinforce the Brand
Live the Brand!
©2005 EverythingCU.com and Denise Wymore
THE ADVANTAGES OF BEING SMALL
Morriss Partee
CHARACTERISTICS OF LARGE INSTITUTIONS
· Slow to adapt· Uses old technologies· Impersonal/poor service· Out of touch with customers· High operating costs· Unable to pursue smaller $· Customers of all varieties
C H A R A C T E R I S T I C S O F S M A L L O R G A N I Z A T I O N S
· Innovative, fast· Adapts new technologies· Understands customers intimately· Excellent, personal service· Low fixed operating costs· Able to get business others overlook· Focused customer type
3 ACTION ITEMS
· SHED UNPROFITABLE PRODUCTS TAKING UP TIME AND RESOURCES
· INCREASE HIGHLY PROFITABLE C, D & E LENDING THROUGH EDUCATION
· IMPLEMENT FRIENDLY TECHNOLOGY
ELIMINATE WHAT DOESN’T WORK OR ISN’T VALUABLE
WHITEFISH CU ASSOCIATIONMONTANA
TOTAL LOANS:$603,197,220
AVERAGE LOAN BALANCE:$88,529
NO. OF CHECKING ACCOUNTS:ZERO*
*WHITEFISH FINALLY BROKE DOWN AND STARTED OFFERING A DEBIT CARD-ONLY CHECKING ACCOUNTS AS OF OCTOBER 2014.
LIST 3 THINGS YOUR CU IS BETTER OFF NOT DOING OR
OFFERING
(hint: your members won’t care or notice if you stop offering it)
INCREASE C, D, E LENDING (MOST PROFITABLE) VIA
FINANCIAL EDUCATION AND FOLLOW UP
HELEN GODFREY SMITHSHREVEPORT FCU$102M ASSETS21,000 MEMBERS
IMPLEMENT FRIENDLY TECHNOLOGY
Mt. Lehman Credit Union1,668 Members
$44m assets
1 branch12 employees
Gene Blishen
Manager,Mt. Lehman Credit Union
British Columbia
2 Coders on Staff
3 ACTION ITEMS
· SHED UNPROFITABLE PRODUCTS TAKING UP TIME AND RESOURCES
· INCREASE HIGHLY PROFITABLE C, D & E LENDING THROUGH EDUCATION
· IMPLEMENT FRIENDLY TECHNOLOGY
WHAT MAKES
YOUR CU UNIQUE?
Morriss ParteeChief Experience Officer
EverythingCU.com
morriss@everythingcu.com413·535·0621
http://blog.everythingcu.comFriend me on EverythingCU, Facebook, Twitter, LinkedIn
Today’s slides will be on Slideshare.net