In the beginning, there was a brand

And they did say, “Let’s do the content thingy.”

So they did hire The Content Marketer…

and said to him “Do the content thingy.”

And he did say, “Do you have a blog?”

and the Brand did say, “No.”

And The Content Marketer said unto them “Oh. Good.”

Since it’s been all about inbound. The blog has been the foundation of content strategy.

We feel safe with a blog.We know where we are with a blog.

Everyone understands the concept.

Even your boss.

Much like having a spleen

Even if they aren’t sure why.

They’re certain it’s important

At addmustard we’re always challenging ourselves.

To improve.

To stay at the cutting edge of digital marketing.

A phrase we often find ourselves saying is…

‘Question the process’

Are we doing the thing we’re doing because…

It’s the best way to achieve our goals?

Or because it’s what we’ve always done?

But if we don’t blog…

What do we do instead?

Well, blogs are about the presentation of ideas.

So how about a platform designed for presentations?

SlideShare

The website allows you to upload a presentation,

and share it with the world.

Think YouTube meets Powerpoint.

You’re probably already aware of SlideShare.

But have you thought about publishing content there?

We aren’t saying that blogs are dead.

But there might be another option for you...

So let’s weigh up the options, and find what’s right for you and your brand.

Benefits of a blog…

It’s easy.

Nowadays it doesn’t take much to make a blog. It’s easy.

There’s no reason not to make your own.

It’s cost-effective.

So you have your blog. And you have your traffic. Now what?

You can utilise paid advertising.

Or you could utilise your blog.

Every new blog is a new page for Google to index.

A new chance to reach a new audience.

Without spending money.

Reasons to SlideShare.

It’s untapped.

Everyone blogs. It makes things samey.

SlideShare is new.

You could be the first brand in your niche to use it.

It has inbuilt audience.

On SlideShare, you aren’t just speaking to your audience.

You’re speaking to everyone on the platform.

Successful decks will get promoted to the homepage,

Boosting your visibility.

A lot.

So which is better?

Well…

It depends.

It depends on…

Is it where your audience are looking?

A SlideShare is wasted if your audience don’t use the platform.

So test it.

We are.

We published a SlideShare here.

And a blog here.

You decide which works better.

A SlideShare brought to you by