Post on 13-Apr-2017
Planning for growthOr how to build growth into your business from the ground up
#GrowBrisbane #UBGM16
By: Daniel E. Smith
Program5 Keys to growth
Establish the baseline
Understand the journey
Formulate Ideas
Test, Test, Test
Analyse results
#GrowBrisbane #UBGM16
5 Keys to growth
#GrowBrisbane #UBGM16
1.Crystal clear purpose
#GrowBrisbane #UBGM16
2.Crystal clear niche
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SEARCH
#GrowBrisbane #UBGM16
CONSUMER ELECTRONICS
#GrowBrisbane #UBGM16
?????
#GrowBrisbane #UBGM16
3.Ideal customer persona
#GrowBrisbane #UBGM16
#GrowBrisbane #UBGM16
4.Valuable proposition
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MOST RELEVANT ANSWERS
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MOST INNOVATIVE PRODUCTS
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5.Impossible goal
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INDEX THE WORLD’S INFO IN 100 YEARS
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Establish the baseline
#GrowBrisbane #UBGM16
Growth = Have - HadDefined period of time
#GrowBrisbane #UBGM16
What can you measure to see progress toward your goal?
#GrowBrisbane #UBGM16
How much do you have now?
#GrowBrisbane #UBGM16
#GrowBrisbane #UBGM16
Had
Period of time
Have+ Growth- Growth
Have
Understand the journey
#GrowBrisbane #UBGM16
LeversAcquisition
Activation
Revenue
Referral
Retention
#GrowBrisbane #UBGM16
Acquisition
#GrowBrisbane #UBGM16
Discovery and exploration of your product/service
Activation
#GrowBrisbane #UBGM16
Conversion and experience
Revenue
#GrowBrisbane #UBGM16
How do you get paid, how easy is it to pay
Referrals
#GrowBrisbane #UBGM16
Shareability of your product/service
Retention
#GrowBrisbane #UBGM16
Opportunities for repeat business
Formulate ideas
#GrowBrisbane #UBGM16
Growth is a team sport
#GrowBrisbane #UBGM16
How can your team contribute their growth ideas?
#GrowBrisbane #UBGM16
#GrowBrisbane #UBGM16
I.C.E. Scores
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Impact, Confidence, Ease
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I + C + E / 3 = Score
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5 + 3 + 4 / 3 = ICE Score 4
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1 = Bad 10 = Do it right now, don’t wait
Test, Test, Test
#GrowBrisbane #UBGM16
Fastest growing companies test
#GrowBrisbane #UBGM16
At least three experiments / week
#GrowBrisbane #UBGM16
Choose growth lever
#GrowBrisbane #UBGM16
Test the highest scoring ideas
#GrowBrisbane #UBGM16
Monitor the progress continually
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Analyse
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What worked? What didn’t?
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Why?
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What can you learn?
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In the real world
#GrowBrisbane #UBGM16
#GrowBrisbane #UBGM16
IMPLEMENTED DECERRS
#GrowBrisbane #UBGM16
IMPLEMENTED DECERRS
#GrowBrisbane #UBGM16
#GrowBrisbane #UBGM16
IMPLEMENTED DECERRS
#GrowBrisbane #UBGM16
IMPLEMENTED DECERRS
#GrowBrisbane #UBGM16
IMPLEMENTED DECERRS
#GrowBrisbane #UBGM16
/savvysuecooper
/sue.z.cooper
/GrowthHackerAU
/GrowthHackerAU
@GrowthHackerAU
Dani
el E
. Sm
ith
Sue
Coop
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