How Mc.Donalds run their business in China? Identify some of their strategies for doing business in East Asia?

s1200103 Yusuke Suzuki

Contents

● About business condition● Chainese business● Future development

About business condition

McDonald's exists 2.93 store in developed country a population of 100,000 people area. The United States is most have a store of McDonald’s around the world. In develop country, market of McDonald’s seeems a saturation.

Chainese business

Chainese market attracts attention. Chaina has a large population. But diffusion rate is lower than other countries. So Mc.Donalds will be expands for Chaina.

Future development

Mc.Donald will advance for other countries. For example, Pakistan, Vietnam and India. These countries has large population, but Mc.Donald don’t advance there yet. Surely the benefit will be increase for few period.