Post on 13-Aug-2015
Slashdot is the global
leader in professional
technology communities,
and reaches a worldwide
audience of over 42 million
IT professionals and
enthusiasts.
Pure Technology. Pure Engagement.
37.9 Million Unique Visitors
146.5 Million Page Views
4.8 Million Downloads Each Day
Best of category Audience Delivery
JOB TITLE/FUNCTION
5.85 MM IT Professionals
2.09 MM Senior IT
4.59 MM IT Management
3.34 MM Executives
5.85 MM Business Decision Makers
13.37 MM DevelopersSource: GA Unique Visitors (March ‘12) ; SourceForge Site Survey Aug 11
COMPANY SIZE
1-99 employees: 49%
100-999 employees.: 22%
1,000+ employees: 29%Source: SourceForge Survey Aug 11
Source: Google Analytics, Q1 2013 Monthly AverageSite Stats Engine for Downloads (Avg Jan – May 2012)
Trusted for Open Source. IT professionals come to SourceForge to develop, download,
review, and publish open source software. SourceForge is the
largest, most trusted destination for Open Source Software
discovery and development on the web.
“Slashdot Media continues to deliver exceptional
results with each and every campaign we execute
with them. The partnership goes above and beyond
the "typical" media partnership.”
-Marketing Manager, Microsoft
SourceForge Overview
Pure Technology. Pure Engagement.
3.4 Million Unique Visitors28.5 Million Page Views
5,361 Comments Per Day
Source: Google Analytics, Q1 2013 Monthly AverageComment System Engine , Jan-May 2012 (daily average)
Social Media for B2B TechnologySlashdot pioneered user generated content with a highly
knowledgeable and tech savvy community. Slashdot is the leading social
media destination for technology professionals and IT decision makers.
Slashdot’s highly engaged community of IT influencers share and
socialize hundreds of pieces of content every day, including news,
analysis, peer questions, and professional insight.
A typical Slashdot story receives an
average of 240 commentswithin a day of being posted.
Source: Slashdot Comment System Engine (avg. for Jan-
May 2012)
STATISTICS
JOB TITLE/FUNCTION
924,000 IT Professionals
252,000 Senior IT
588,000 IT Management
336,000 Executives
504,000 Business Decision Makers
840,000 DevelopersSource: GA Unique Visitors ; Slashdot Survey Aug 11
COMPANY SIZE
1-99 employees: 46%
100-999 employees: 20%
1,000 – 9,999 employees: 17%
10,000+ employees 17%Source: Slashdot Survey Aug 11
Slashdot Overview
Slashdot Media = Pure Engagement
Pure Technology. Pure Engagement.
Slashdot and SourceForge
Slashdot Slashdot
SourceForge
Sources: 1) Slashdot Comment System engine and SourceForge Forum posts, Jan~May 2012 (daily average); 2) Slashdot Voting System, Jan~May (daily average) 3)
Internal SourceForge download stats system, Jan~May 2012 (daily average); 4) Slashdot RSS Subscribers according to Feedburner, Apr. 2012
True Active Community
Sourceforge Immersion Pure Technology. Pure Engagement.
High performing ad on SourceForge Download "Thank You" page
Use your own 700x500 creative or have Slashdot Media custom
design your ad for no extra cost.
Supports Interstitial sizes (640x480)
Build your own Feed-in RSS Use Multiple Assets
Use Video
� Near-full page ad
� High Interaction rate
� Higher than Average CTR
� Approx. 1-2 minute ad during
download process
� Large reach opportunities
� Complimentary to user
download experience
� Can be sold on a CPC or CPM
basis*
Targeted Display Ads Pure Technology. Pure Engagement.
Slashdot Media delivers a valuable audience with minimal ads
per page, so your highly targeted display ads work smarter.
IMU 300x250
(expands left and down to 600x500)
Leaderboard 728x90
(expands* down 500 px)
Pure Technology. Pure Engagement.
Promote downloads to engaged users using this simple, high
performance offering� Logo branding (jpg/gif, 30k)
� Plenty of room for description
� Platform auto-detection
� Customizable CTA buttons
� Multiple button styles to choose from
� No Flash/Rich Media
� Submission Deadline: 2 business days
Dimensions/Character Specs
� 50x50 logo (GIF/JPG/PNG - 30k)
� Headline (35 char.), Description (135 char.)
Featured Download (CPC)
Rich Media Display UnitsRich Media Display Units Pure Technology. Pure Engagement.
Mobile
Immersion Rising Star Units
Immersion: Targeting Servers, Enterprise, Cloud, Infrastructure, Networking & Analytics
7.6 MM worldwide impressions per month
SourceForge: Targeting: Servers, Enterprise, Cloud, Infrastructure, Networking & Analytics
6.8 MM worldwide impressions per month
Slashdot: Targeting Servers, Enterprise, Cloud, Infrastructure, Technology, Networking &
Analytics
25.1 MM worldwide impressions per month
Creative Services Process Pure Technology. Pure Engagement.
Step 1
Pre Design Setup
� Slashdot Media will assign a
Campaign Manager (CM) to your
program
� Kick-off call to discuss objectives,
scope, direction, etc.
� CM gathers all assets from client
� CM clarifies build with client and
coordinates with Slashdot Media
teams
Step 2
Design Process
(3-5 Business Days)
� All creative files/direction must be in
before Design work begins
� Up to 2 rounds of Design allotted
� Ad Designer creates initial mock-up
� CM provides mock-up to client
� Second round of Design if needed
� CM coordinates with client and
Slashdot Media Design for design
approval
� CM clarifies click through URLs and 3rd
party tracking with client
Step 3
Build / QA / Approval / Trafficking
(3-5 Business Days)
� CM passes all assets to Ad Developer
� Developer builds out the ad
� CM passes live preview link to client
and coordinates for final approval
� CM notifies trafficking department
that the ad is ready to go live
PLEASE NOTE
The estimated timeline herein does not account for client response time nor incremental rounds of review
or approval. Some service requests may be fulfilled sooner than others and Slashdot Media will always
work to complete design and development as quickly as possible without compromising the quality.
Custom programs will have independent creative schedules.
Pure Technology. Pure Engagement.Lead Generation
� Slashdot Media provides quality sales leads that stem from an engaged
global audience of IT, Developers and Business Decision-Makers.
� Slashdot Media has the ability to filter sales-leads by geography, company
size, job title and through the delivery of custom questions on all programs.
� Slashdot Media’s exclusive Immersion Ad Unit provides brand awareness
building capabilities and multiple touch points for interacting with your
various content assets.
� Slashdot Media’s reach, scale and audience composition translates into
quality lead generation that result in solid sales prospects and a positive
return on demand generation investments
Pure Technology. Pure Engagement.
Slashdot Media has the largest audience and the highest engagement metrics in IT
Media. This reality allows Slashdot Media to generate significant quantities of quality
leads that convert to sales-ready opportunities.
Slashdot Media Lead Gen programs are:
FlexibleAll programs based upon
budget and filters
Scalable Lead goals set monthly,
quarterly and beyond
The quality of your leads
High QualityThe quality of your leads
is as important as how
many!
CustomizableNewsletters, standard
and premier ad units
Slashdot Media’s engaged audience results in qualified, high-quality sales leads!
Lead Generation
Pure Technology. Pure Engagement.
Slashdot Media’s content syndication programs employ push and
pull engagement tactics to drive promotion and achieve maximum
ROI.
Push
� Traditional Database Engagement
� Leverages email database
� Customized email promotions
� Targets active database of
technology buyers specifically
opting-in to receive email
promotions
� Delivered once weekly
Pull
� Organic Lead Generation
� Leverages exclusive Immersion
ad unit with built-in lead form
� Targets appropriate contextual
content alignment
� High visibility on SourceForge
download pages
Lead Generation
Pure Technology. Pure Engagement.
User interacts with
Immersion unit while
waiting for download
to complete
User comes to
search
User comes to
SourceForge, browses
software or performs a
search
User reviews Project
Summary and begins
download
User Performs a web
search
User finds a specific
Project and begins
download
Organic Leads
Pure Technology. Pure Engagement.
A unique content offering that combines your best assets,
expertly curated by Slashdot Media’’’’s editors
Each ITMJ may include:
• Research reports
• Analysts' papers
• Solution overviews
• Product information & specs
• Whitepapers and Briefs
• Video
� Slashdot Media's editors curate your best
assets and develop an executive overview that
ties the top themes and trends from these
assets into one easy-to-understand narrative.
� An asset analysis is performed by Slashdot
Media’s Strategic Content Group based on a
list provided by the client, highlighting the
assets that will resonate best with our
audience.
� Each ITMJ gives benefits and market
perspective along with the information IT
Decision Makers need to know to make an
informed decision about the solution or
product in question.
IT Manager’s Journal
SlashGuide Pure Technology. Pure Engagement.
Link your brand with market information ITDM’’’’s need
� Comprehensive 10-page report covering the latest technology
trends researched by our editorial staff.
� Each includes a two-page Executive Overview, a brief history of
the technology, a breakdown of current market trends, details on
major vendors, a competitive analysis, and an overview of top
solutions.
� Each SlashGuide comes with guaranteed leads.
� SlashGuides are updated periodically to ensure that the resource
stays relevant.
� Sample SlashGuide topics
� Virtualization
� Server consolidation and security
� Data center management
� Application management
� Multi-layered security
� Data security and encryption
� User management and more!
The Pulse Pure Technology. Pure Engagement.
Instant insight from IT’’’’s most influential community
� The Pulse is a true community engagement
program.
� Slashdot Media helps its clients engage its
pervasive community around the initiatives
they care about most.
� The Pulse is a crowd-sourced snapshot of our
communities opinions on a given topic or
technology.
� Execution takes the form of guaranteed
responses to four questions.
� Those responses are analyzed and distilled by
our strategic content team into a succinct 2 – 3
page white paper, which is then promoted
back to the community.
The Pulse Pure Technology. Pure Engagement.
Client Owns the Whitepaper
Content based on crowdsourced information gathered from the community
� Ask Slashdot Media’s community what you want to
know.
� Work with Slashdot Media’s Strategic Content
Group to come up with the best Q&A’s to meet
your campaign objectives.
� 4 Questions – 500 responses per question
guaranteed.
� Get an insightful, engaging White Paper based on
the results. Video White Papers available at an
additional charge.
� Custom banner creation to drive guaranteed views
of the White Paper or leads based on your
preference.