Skype's Business Transformation - Chief Strategy/Innovation Officer Summit

Post on 27-Nov-2014

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Skype's Business Transformation Initiative

Transcript of Skype's Business Transformation - Chief Strategy/Innovation Officer Summit

Yuval Dvir

DvirYuval

A B

Flexibility, Market Dynamics, Time, Metrics..

Remembering…

Point A?

Contents

• Is having a good strategy enough?• Organization are a human phenomenon

- behaviours, feelings, mind-sets, motivation

• …solid business principlesCULTURE

Strategy

Communication

Leadership

Data

Transparency

CultureCollaboration

Innovation Business Result

• Data• Technology• Technical Skills

Data Information Knowledge

Functions

culture

Strategy

Technology

Politics

• Metrics• Transparency & Traceability• Business Rhythm

• Exec Support• Corporate Wide• Center Stage

Baby Steps

• Communication & Messaging• Perception • Engagement & Personal Development

• Format• Design & Visualization• Constant Feedback

• Gradual Change & Adoption• Embedded in Daily Activities• Focused Effort, Data-Driven & Reports

© Transport for London

1. Metrics

• Common Consistent Language• Marketing, Product & Engineering• Common Goals, Metrics, Understanding and View

• Feedback Loop• Easier Steer & Context• Focus on Value

• One source of truth• Data culture• Connect strategy with

execution

Benchmark DataRelevant external data can be used as benchmark. (competitors, market data and comparable divisional data).

Process

Clear x-functional business rhythm with defined ownership & accountability and a data->insight->action->review cycle.

Contributors

A list of clients and functional contributors (along with the proportion) can be available for each metric.

Attributes

Each applicable metric can be broken down by: geography, time, platform & version, function & other segmentation.

Forecast, Target & Trend

Move from a rear view mirror into forward looking view.

Drivers

The drivers for each metric can be modelled and mapped to create the “value streams”.

METRIC

Metrics are operationalized through dashboards, reports and analysis tools

2. Transparency

Metrics Strategy Effort

• Link to Strategy, Execution & Data• Effort Allocation at all levels• Transparent, traceable and reviewed

3. Business Rhythm

Insights

Review

Data Action

X-Functional

• Innovation• Platform to Collaborate• Business Routine & Rhythm

• Routine• Access• Business Routine & Rhythm

Governance

Tools

Data

Strategically Aligned Organization

Culture

Corporate Team

Define strategy

Define actions

Review, monitor,

track

Align execution to

strategy

Benefits

• Strategy to Execution Alignment• Culture & Decisions• Business Results• Transformation becoming BAU

Thank You!

DvirYuval