Post on 04-Jan-2016
description
“A study on hi-tech floriculture practices and its effect on profit generation of Abhinav farmers club with special reference to Pandare village (Pune).”
Corporate Guide:Dnyaneshwar Bodke
Presented By-Ekta kumariPGDM-RMRoll no-2907
Abhinav farmers club was founded by Mr. Dnyaneshwar Bodke on 15th august, 2004.
It is supported by NABARD and Canara Bank. There are 305 members involved in the club. 17
villages are covered by Abhinav farmers club. 112 SHGs group are promoted. Protected cultivation, dairy, floriculture, Indian and exotic vegetables are the activities performed by the club.
Other activities which are being performed by the club are training for farmers, exposure visits of bank officers and other government officials is also there.
Introduction
To study about hi-tech farming practices used in floriculture.
To study about the profit generation by using hi- tech farming practices in floriculture.
To give suggestion to Abhinav farmer’s club regarding strategies to increase its profits.
Objective of the study
Research Design
Universe
Sample Size
Tools used for Data Collection
Research Methodology
Exploratory Research
All the farmers involved in floriculture business in
Pandare Village and all the whole seller selling
floricultural products in Dadar market(Mumbai).
50 farmers and 30 Wholesalers
Questionnaire and interview method
Sampling Technique Purposive sampling
Data AnalysisPercentage and
frequency
Hydroponics is a subset of hydroculture and is a method of growing plants using mineral nutrient solutions, in water, without soil. Terrestrial plants may be grown with their roots in the mineral nutrient solution only, or in an inert medium, such as perlite or gravel.
Aeroponics is the process of growing plants in an air or mist environment without the use of soil or an aggregate medium (known as geoponics).
A mulch is a layer of material applied to the surface of an area of soil. Its purpose is any or all of the following:
to conserve moisture to improve the fertility and health of the soil to reduce weed growth to enhance the visual appeal of the area
Hi-tech farming:
Polyhouse farming is one of the hi-tech farming technique used by the farmers.
This concept of polyhouse farming has enabled the agrarians grow exotic vegetables, flowers and fruits throughout the year and also help improve the depleting water table. Polyhouses are basically naturally ventilated climate controlled. It protects plants from wind, precipitation, excess solar radiation and temperature. Crops of good quality and higher yield can be grown. Water requirement is very less. Low labour intensive method helps in controlling pests and diseases. All these factors are making polyhouses favorable for cultivation. Although it requires huge investment but it is useful for the farmers in many ways.
Hi-tech practices
Polyhouses- It is a structure which is made of polyethylene to protect the
plant from different natural happening such as wind, rain, excessive sunlight etc.
One polyhouse is of 10000 sq.ft in area. Foggers are fitted inside the polyhouse which are used to
maintain the temperature required for the plant. Drip lines are passed over the bed prepared on which the
plantation is done.
Stand- A mess like structure is made over the bed which helps in
proper and straight going of the plant. It is necessary because stem is as important as flower for its
selling in the market.
Other practices- Disbudding Showering Applying fertilizers and pesticides to the plant. Cleaning of dried leaves. Harvesting Packaging & Dispatch
10 polyhouses are being used by the club for the cultivation of flowers(Carnation).
Hi –tech Activities performed: Disbudding Showering Applying fertilizers and pesticides to the plant. Cleaning of dried leaves. Harvesting Spraying
Hi-tech farming practices at Abhinav farmers club
Packaging and dispatch:Flowers are packed and dispatched through railways to the Dadar market(Mumbai).
Flowers in different bunches are packed in the box which reaches to the customer at Dadar market.
All the flowers are being send to the single whole seller.
10 times in a month the flowers are send to the whole seller.
Lack of proper maintenance of the structure of the polyhouse.
Foggers which are used to maintain the temperature of the polyhouse were not working.
Laborers working in the polyhouses were lacking proper training.
Scheduled treatment of plants were not done. Mites attack the flower due to unscheduled application
of pesticides.
Problems observed in the polyhouse of AFC
Expenses AFC Other growers
Labour charges Rs. 108000 Rs. 150000
Fertilizers & pesticides
Rs. 200000 Rs. 250000
Transportation Rs. 102000 Rs. 102000
Electricity Rs. 6000 Rs. 6000
Total Rs. 416000 Rs. 508000
Table showing comparative cost of production of carnation over 10000 sq.ft of land(Yearly)
Season AFC Other growers of Carnation
Off season Rs. 150000 Rs. 200000
Rest of the season Rs. 541600 Rs. 700000
Season Rs. 458300 Rs. 780000
Total Rs.1149900 Rs. 1680000
Table showing comparative selling price of Carnation(yearly)
Season Selling price in Rs.
Cost for AFC in Rs.
Profit generated in Rs.
selling price of other farmers flower in Rs.
Cost for other farmers in Rs.
Profit generated in Rs.
Off season
150000 104000 46000 200000 126999 308000
Rest of the
season
541600 225334 294666 700000 275167 192000
Season 458300 86666 353334 780000 105834 272000
Total 1149900 416000 733900 1680000 508000 1172000
Profit analysis of the basis of production in a polyhouse
Total profit in one year from one polyhouse = Total selling price – Total cost of production
Rs. 1149900 – Rs. 416000 = Rs. 733900(AFC)
Rs. 1680000 – Rs. 508000 = Rs. 1172000(Other growers)
Difference in Profit = Rs. 4,38,100
Calculation of profit from one polyhouse(Year)
Farming technique used
Most of the farmers were using Hi-tech techniques for cultivation of flowers.
Yes No0
5
10
15
20
25
30
35
40
4584%
16%
Series1
Profitability
92%
8%
YesNo
92% farmers admitted that the profitability increases by using Hi-tech techniques.
Flowers grown by the farmers
Farmers were mostly growing gerbera because the demand is much high as compared to carnation and other flowers.
Carnation Rose Gerbera Others0
5
10
15
20
25
6%
34%
44%
16%
Series1
Flower purchased by the customers
Gerbera is mostly purchased by the customers as said by the whole sellers. Carnation Rose Gerbera Others
0
2
4
6
8
10
12
14
16
26.66%
13.33%
50%
10%
Series1
Most of the whole sellers said that Carnation is having highest profit margin as compared to other flowers.
Flower having highest profit margin
Carnation Rose Gerbera0
5
10
15
20
25
73.33%
16.66%
10%
Series1
Table showing profit from different flowers
Flowers Average cost of production
per flower
Average selling priceper flower
Profit per flower
Rose 75 paisa Rs. 3.50 Rs. 2.75
Gerbera 75 paise Rs. 3 Rs. 2.25
Carnation Rs. 2 Rs. 6 Rs. 4
Reason for sale of Carnation
Carnation is being preferred by the customer for its appearance and long lasting feature after being cut. Appearance Long Lasting Price Fragnance
0
2
4
6
8
10
12
14
30%
43.33%
13.33% 13.34%
Series1
As per the whole seller- Quality of the flower as compared to other growers
was low. Packaging was not done properly. Flowers were not lasting as long as it should. AFC is unknown about the quality of the flowers of the
other growers as none of the concerned person have visited the market from last 1 year.
Reason for low profit margin for AFC
AFC is growing only carnation. Carnation is having highest profit margin as compared to other
flowers growing in the area. Most of the farmers who were involved in floriculture
business were using Hi-tech farming techniques. AFC is having lesser profit than other growers of Carnation. Lack of training related to hi tech farming was found among
the labourers working in the field. Quality of carnation produced by the AFC were not up to the
mark.
Findings
Lack of proper packaging of flowers. Average selling price of carnation in season market was
Rs. 11 and in off season market it goes down to Rs. 3. Most of the farmers were growing gerbera even though
the profit margin is lesser than carnation but its demand is high.
None of the member of the club visited the market from last 1 year as said by the whole sellers.
Profit of AFC is lesser than the other growers of carnation.
Abhinav farmer’s club should diversify their production by growing more varieties of flowers which will certainly meet the changing pattern of the demand.
Improvement should be made in packaging of the flowers. Regular visit of the concerned person to the market should be done.
Improvement of quality: Proper maintenance of polyhouse should be done at regular
intervals. Farmers working in the field should have proper training about the
treatment of the plant. Schedules treatment of the plant should be done.
Suggestions: